Printing Company

The Detroit Transportation Corporation (DTC) is seeking a printing company to produce marketing materials for the Detroit People Mover, a fully automated transit system serving downtown Detroit. The Request for Proposals (RFP) issued on July 23, 2025, with proposals due on August 8, 2025, by 5:00 PM EST, requires the vendor to create multiple print materials including 30,000 Station-to-Station Guides, 5,000 Tip Cards, 50 Station Domination sheets, Advertising Decks (50 and 100 sets), 15,000 Pocket Maps, 100 Business Cards, Interior Car Cards, and Posters. The primary objectives are to educate the public about the People Mover's services and advertising opportunities. The evaluation process will award a maximum of 100 points, with 40 points for pricing, 25 points for work samples and references, 25 points for meeting deadlines, and 10 points for communication effectiveness. Bidders must demonstrate the ability to produce high-quality marketing materials that effectively communicate the Detroit People Mover's services and potential advertising options.

The contract opportunity includes a Disadvantaged Business Enterprise (DBE) participation goal of 5% and is funded partially by the U.S. Department of Transportation's Federal Transit Administration. The project is subject to federal regulations, including civil rights and equal employment opportunity compliance requirements. Potential bidders will need to provide detailed pricing for each print item, submit references, and include work samples that showcase their marketing communication capabilities. The contract appears to extend through June 2030, with potential renewal options. While no specific budget range is explicitly stated, vendors should be prepared to submit competitive pricing for a comprehensive suite of marketing print materials. The Detroit Transportation Corporation has established clear equal employment opportunity policies, with Ernest Latham appointed as the EEO Officer, ensuring a fair and non-discriminatory procurement process.