General Marketing and Photography Videography Services

The City of Dallas is soliciting proposals for a 60-month Indefinite Delivery/Indefinite Quantity (ID/IQ) service agreement to establish a contract for general marketing and photography/videography services. The procurement, identified by solicitation number BDZ25-00028165, seeks a vendor or multiple vendors to provide comprehensive marketing and communication support for city initiatives. Required services include developing evidence-based media campaigns, purchasing media across various channels, creating public service announcements, tracking campaign effectiveness, and providing high-quality photography and videography coverage of city events. Evaluation criteria will assess vendor experience (35 points), proposed approach (30 points), cost and timeframe (30 points), and local preference (5 points). Key proposal deadlines include a question submission deadline of August 15, 2025 at 3:00 PM CST and a final proposal submission deadline of September 5, 2025 at 1:00 PM CST, with all submissions to be made through the Euna online solicitation portal.

The solicitation includes provisions for local business preference, with vendors potentially qualifying through having their principal place of business in Dallas, employing at least 100 full-time Dallas residents, or maintaining at least 20% of total full-time employees as Dallas residents. Contractors must comply with a wage floor of $22.05 per hour and meet comprehensive insurance requirements, including workers' compensation, automobile liability, and commercial general liability coverage. The contract allows for potential award to a single comprehensive vendor or multiple specialized vendors based on the city's assessment of the most advantageous approach. While specific budget ranges are not explicitly detailed, the contract is structured as an Indefinite Delivery/Indefinite Quantity agreement, indicating flexible service requirements. Successful vendors will be required to provide detailed reporting, including weekly progress reports, monthly campaign analytics, and annual workforce composition information, with final contract approval contingent on City Council review and the completion of a Certificate of Interested Parties (Form 1295).