Survey Services and Market Research
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- H9821020R0002
- Agency
-
Defense Human Resources Activity
Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541720 Research and Development in the Social Sciences and Humanities
- Place of performance
- Alexandria, Virginia 22350, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Defense Human Resources Activity, on behalf of the Joint Advertising, Market Research and Studies program within the Office of People Analytics, seeks proposals for extensive survey services, market research, and subject matter expertise in career decision-making to support military recruiting and personnel programs. Contractors must demonstrate knowledge of career decision-making, consumer theories, and marketing effectiveness to conduct multimethod research, survey design and administration, data analysis, and reports. Proposals are due January 6, 2020 and will be evaluated based on technical approach, past performance, and commitment to small business participation.
There is no set-aside designation for this requirement. The NAICS code is 541611 and PSC code is R425. Services include personnel, materials, and technical support to meet task order requirements through December 2025. The place of performance is Alexandria, VA and the budget is approximately $10 million over five years. Monthly surveys of 1,000 individuals and licenses for analytics software must be provided.
Notice text
2 versions
Update #2 · Latest ·
This notice is being amended to publish the questions and answers and attach a revised pricing table (attachment 5 to the RFP) in response to the RFP. See SF30 and attachment 5 dated 13Dec19.
The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) issues this final Request for Proposal (RFP) for Survey Services and Market Research in response to the Presolicitation notice issued October 23, 2019 and the Draft RFP issued November 7, 2019. This Final RFP includes questions and answers received in response to the Draft RFP.
This work requires an extensive knowledge and proven expertise in career decision-making, consumer decision-making, and marketing effectiveness theories and involves multimethod personnel research, survey planning, design and development, conducting and administering surveys, analysis of quantitative and qualitative survey data within the context of the Military recruiting and personnel lifecycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.
The contractor shall provide all necessary personnel, management, materials, administrative and technical services to meet the requirements specified under individual task orders.
The JAMRS program supports the marketing, advertising and market-research needs of the Office of the Under Secretary of Defense for Personnel & Readiness (OUSD/P&R). JAMRS maintains the nation's largest database of recruitment-aged youth names and contact information. The largest operational programs run by JAMRS are the Recruitment and Survey Database, and Joint Leads systems.
Update #1 ·
The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) issues this final Request for Proposal (RFP) for Survey Services and Market Research in response to the Presolicitation notice issued October 23, 2019 and the Draft RFP issued November 7, 2019. This Final RFP includes questions and answers received in response to the Draft RFP.
This work requires an extensive knowledge and proven expertise in career decision-making, consumer decision-making, and marketing effectiveness theories and involves multimethod personnel research, survey planning, design and development, conducting and administering surveys, analysis of quantitative and qualitative survey data within the context of the Military recruiting and personnel lifecycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.
The contractor shall provide all necessary personnel, management, materials, administrative and technical services to meet the requirements specified under individual task orders.
The JAMRS program supports the marketing, advertising and market-research needs of the Office of the Under Secretary of Defense for Personnel & Readiness (OUSD/P&R). JAMRS maintains the nation's largest database of recruitment-aged youth names and contact information. The largest operational programs run by JAMRS are the Recruitment and Survey Database, and Joint Leads systems.
Files
| File | Type | Posted |
|---|---|---|
| H9821020R0002 0001.docx | DOCX document | |
| MASTER Attachment 5 to RFP Pricing Table_Revised_13Dec19.xlsx | XLSX spreadsheet | |
| Attachment 1 Demonstration Test.pdf | ||
| Attachment 5 MASTER to RFP Pricing Table_24Nov19.xlsx | XLSX spreadsheet | |
| Attachment 1 Demonstration Test.xlsx | XLSX spreadsheet | |
| H9821020R0002.pdf | ||
| Attachment 3 PPQ.pdf | ||
| Attachment 2 Sample Task Order.pdf | ||
| Attachment 4 SBPCD_.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Survey Services and Market Research | Award Notice | |
| This notice | Solicitation | |
| Survey Services and Market Research | Pre-Solicitation |
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