MASTER Attachment 5 to RFP Pricing Table_Revised_13Dec19.xlsx
XLSX spreadsheet 30 KB Posted
- Attached to
- Survey Services and Market Research
- Solicitation number
- H9821020R0002
- Issued by
-
Defense Human Resources Activity
About this file
This request for proposal solicits survey services and market research. The Defense Human Resources Activity on behalf of the Joint Advertising, Market Research and Studies program seeks a contractor to conduct multimethod personnel research including surveys, data analysis, segmentation, identification of target markets, production of reports, and subject matter expertise in career decision making. The contractor must provide all necessary personnel, management, materials, and technical services to complete individual task orders which may include public opinion polling, survey administration to 1,000 adults monthly, and licenses for segmentation and geographic coding software.
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Other files
| File | Type | Posted |
|---|---|---|
| H9821020R0002 0001.docx | DOCX document | |
| Attachment 5 MASTER to RFP Pricing Table_24Nov19.xlsx | XLSX spreadsheet | |
| Attachment 2 Sample Task Order.pdf | ||
| H9821020R0002.pdf | ||
| Attachment 1 Demonstration Test.xlsx | XLSX spreadsheet | |
| Attachment 3 PPQ.pdf | ||
| Attachment 4 SBPCD_.pdf | ||
| Attachment 1 Demonstration Test.pdf |
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Text version
General Information Price Proposal
GENERAL INFORMATION
The purpose of the requested information in the attached worksheets is to assist Government personnel in the review and evaluation of price proposals submitted by Offerors. Offerors are reminded that the responsibility for providing adequate supporting data and attachments lies solely with them. Further, the offeror must also bear the burden of proof in establishing reasonableness of proposed pricing; therefore, it is in the offeror’s best interest to submit a fully supportable and well-prepared price proposal. The basis and rationale for all proposed prices should be provided as part of the proposal so that Government personnel can place reliance on the information as complete and accurate.
| Summary of Tabs: | |
| Total Labor Estimate | This worksheet is used for evaluation and contract ceiling purposes only. |
| Actual Labor | Individual labor categories and rates that will be used to price task orders, and will be evaluated for price fair and reasonableness. |
| Labor Category Descriptions | For informational purposes, the descriptions for the labor categories are provided. |
| Actual ODE | Individual ODE prices that will be used to price task orders, and will be evlauated for price fair and reasonableness |
Total Labor Estimate
| FOR EVALUATION & CONTRACT CEILING PURPOSES, the offeror shall complete the table below by using the fully burdened labor rate for each labor category for the base and each option year to determine a total proposed price for CLINs 0001, 1001, 2001, 3001 & 4001. The proposed CLIN values will be used with the Government's NTE for ODEs and Travel to calculate a total proposed price for each offeror, which will become the resulting contract ceiling for the awardee. Should the offeror have multiple skill levels within a labor category, use the average rate for this table. | ||||||||||||||||||
| [INSERT OFFEROR'S NAME] | ||||||||||||||||||
| Direct Labor (DL) | Base Year CLIN 0001 | Option Year 1 CLIN 1001 | Option Year 2 CLIN 2001 | Option Year 3 CLIN 3001 | Option Year 4 CLIN 4001 | Total (Base + 4) | ||||||||||||
| (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | (NOTE 2) | (INSTR. 1) | (NOTE 3) | ||||
| Labor Category (NOTE 1) | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Rate | Extended $ | Base/Hours | Extended $ | |
| Subject Matter Expert | 2,366 | $0.00 | 2,366 | $0.00 | 2,366 | $0.00 | 2,366 | $0.00 | 2,366 | $0.00 | 11,830 | $0.00 | ||||||
| Consultant | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 3,545 | $0.00 | 17,725 | $0.00 | ||||||
| Project Manager | 6,043 | $0.00 | 6,043 | $0.00 | 6,043 | $0.00 | 6,043 | $0.00 | 6,043 | $0.00 | 30,215 | $0.00 | ||||||
| Project Leader | 9,403 | $0.00 | 9,403 | $0.00 | 9,403 | $0.00 | 9,403 | $0.00 | 9,403 | $0.00 | 47,013 | $0.00 | ||||||
| Project Coordinator | 3,766 | $0.00 | 3,766 | $0.00 | 3,766 | $0.00 | 3,766 | $0.00 | 3,766 | $0.00 | 18,830 | $0.00 | ||||||
| Senior Associate | 8,978 | $0.00 | 8,978 | $0.00 | 8,978 | $0.00 | 8,978 | $0.00 | 8,978 | $0.00 | 44,890 | $0.00 | ||||||
| Associate Programmer | 200 | $0.00 | 200 | $0.00 | 200 | $0.00 | 200 | $0.00 | 200 | $0.00 | 1,000 | $0.00 | ||||||
| Research Associate | 15,382 | $0.00 | 15,382 | $0.00 | 15,382 | $0.00 | 15,382 | $0.00 | 15,382 | $0.00 | 76,910 | $0.00 | ||||||
| Analyst | 24,604 | $0.00 | 24,604 | $0.00 | 24,604 | $0.00 | 24,604 | $0.00 | 24,604 | $0.00 | 123,020 | $0.00 | ||||||
| Data Entry Clerk | 14,563 | $0.00 | 14,563 | $0.00 | 14,563 | $0.00 | 14,563 | $0.00 | 14,563 | $0.00 | 72,815 | $0.00 | ||||||
| Total Direct Labor Costs (Fully Burdened) | 88,850 | $0.00 | 88,850 | $0.00 | 88,850 | $0.00 | 88,850 | $0.00 | 88,850 | $0.00 | 444,248 | $0.00 | ||||||
| Note 1: Labor category descriptions are provided under a separate tab ("Labor Category Descriptions"). | ||||||||||||||||||
| Note 2: The values in the "base/hours" column indicate the total level of effort estimated for each general labor category in each contract year. The estimated hours provided are to be used for evaluation purposes only and are not guaranteed to be ordered during any contract year. The total will become the not to exceed ceiling for the labor CLINs. | ||||||||||||||||||
| Note 3: The price for each labor category will be calculated by multiplying the rate by the number of hours provided above. |
&"Arial,Bold"&12&A
Offeror: Page &P of &N Pages &F
Actual Labor
| The offeror's actual labor categories and fully burdened rates proposed to support this requirement (to include any subcontracting) shall be provided under this Tab. Please also see the "Labor Category Descriptions" Tab. These labor categories and rates will be used by the offerors to price the sample task order, and will be used by the awardee to price each task order issued against the contract after award. Should the offeror have different skill levels within a labor category, add those rates here. | |||||||
| [INSERT OFFEROR'S NAME] | |||||||
| Direct Labor (DL) | Base Year | Option Year 1 | Option Year 2 | Option Year 3 | Option Year 4 | ||
| (NOTE 2) | (NOTE 3) | (NOTE 3) | (NOTE 3) | (NOTE 3) | (NOTE 3) | ||
| Labor Category (NOTE 1) | Offeror's Title for the Labor Category(ies) | Rate | Rate | Rate | Rate | Rate | |
| Subject Matter Expert | |||||||
| Consultant | |||||||
| Project Manager | |||||||
| Project Leader | |||||||
| Project Coordinator | |||||||
| Senior Associate | |||||||
| Associate Programmer | |||||||
| Research Associate | |||||||
| Analyst | |||||||
| Data Entry Clerk |
| Note 1: Labor category descriptions are provided under a separate tab ("Labor Category Descriptions). |
| Note 2: The Offeror's Title for the Labor Category(ies) may be different from the General Labor Category, fill in title here. |
| Note 3: Offerors shall propose fully burdened labor rates for each proposed labor category for the base and each option year. |
&"Arial,Bold"&12&A
Offeror: Page &P of &N Pages &F
Labor Category Descriptions
| Labor Category Descriptions | |
| Labor Category | Description |
| Subject Matter Expert | Possesses highly specialized knowledge in areas of particular value of clients. Demonstrates mastery of scarce capability or area of expertise which dictates high compensation. Identifies areas in which theoretical research may enhance clients’ performance and leads efforts to advance understanding in these areas. Provides expertise including an understanding of current best practices and appropriate implementation of the latest techniques and tools. In addition to providing specialized advice, delivers presentations, leads client meetings, and performs assessments. |
| At least 8 years experience and documented experience as a specialist (title and responsibility appropriate to recognized expert in field). Must possess at least a PhD or MA/MS (or equivalent) in area of specialty. |
Consultant Has mastery of and provides advice in a particular area of expertise. Provides expertise including an understanding of current best practices and appropriate implementation of the latest techniques and tools. Delivers presentations, leads client meetings, and performs assessments. Applies expertise and experience to execute clients’ initiatives and lead efforts toward positive change.
At least eight years of professional experience including at least 4 years leading projects. (Advanced degree may be substituted for up to 2 years of experience). Must possess at least a PhD or MA/MS (or equivalent) in area of specialty.
| Project Manager | Responsible for management and supervision of all research teams in an area of expertise. Approves overall approach and plans to projects and resolve elevated client issues. Creates synergies among research teams by synthesizing information from multiple projects and reallocating resources optimally. Delivers presentations and leads client meetings. Identifies areas in which theoretical research may enhance clients’ performance and leads efforts to advance understanding in these areas. |
| At least eight years of professional experience including at least 4 years leading projects and 2 years leading multiple projects simultaneously. (Advanced degree may be substituted for up to 2 years of experience). PhD or MA/MS (or equivalent) |
| Project Leader | Responsible for management and supervision of the research team, quality control, review and approval of deliverables and assisting managers and directors in determining the overall approach to a project. Directs the completion of project specific tasks within time frame and budget. Leads project meetings and client presentations. |
| Five years of professional experience and experience including at least one year leading projects. (Advanced degree may be substituted for up to 2 years of experience). Masters Degree (Bachelors + 6 years of experience can be substituted for MA/MS) |
| Project Coordinator | Responsible for coordination of individual or multiple projects including quality control, communications and assisting managers and directors in ensuring quality and timely completion of projects within time frame and budget. Coordinators’ experiences and skills allow them to manage different aspects of complex projects and effectively organize and track them for clients. |
| Five years of project experience. (Advanced degree may be substituted for up to 2 years of experience). Bachelors Degree |
| Senior Research Associate | Provides guidance and direction for specific sub-tasks of a project. Holds specific expertise in one or more key areas and knowledgeable in others. Interfaces with the client on regular basis. Produces deliverables with minimal supervision from senior team members including presentations, reports, etc. Supports the completion of project specific tasks within estimated time frames and budget constraints. Supports presentations and client meetings. |
| Four years of professional research experience. (Advanced degree may be substituted for up to 2 years of experience). Masters Degree (Bachelors + 6 years of experience can be substituted for MA/MS) |
| Associate Programmer | Provides specialized expertise across several systems hardware, networking and/or software functions. Performs programming and technical support of systems and leads the planning and conversions for new hardware and software products. Responsible for customization, installation, maintenance, setting of standards, and optimizing performance for systems in areas of expertise. |
| Three years of systems and programming expertise. Associates Degree & Certifications in Areas of Expertise |
| Research Associate | Interfaces with the client on regular basis. Produces deliverables under supervision of senior team members including presentations, reports, etc. Supports the completion of project specific tasks within estimated time frames and budget constraints. Supports presentations and client meetings. |
| Three years of professional research experience. (Advanced degree may be substituted for up to 2 years of experience). Bachelors Degree | |
| Analyst | Performs analyst tasks with minimal supervision as directed by team leader or other senior members of team. Assists with training of junior team members and contributes to production of reports, presentations and other deliverables. |
| Two years of experience. Bachelors Degree |
| Data Entry Clerk | Enter and manage data from surveys and other research according to established protocols, complete necessary forms and record-keeping as directed by supervisor. |
| 6 months of experience. High School Diploma |
Actual ODE
| The offeror's other direct expense unit prices (excluding travel) proposed to support this requirement shall be provided under this Tab. These prices will be used by the offerors to price the sample task order if applicable, and will be used by the awardee to price each task order issued against the contract after award. The unit prices below will be "not to exceed" unit prices, however if efficiencies are found during performance lower prices may be provided at the task order level. If other ODEs become necessary for task orders and the sample task order beyond those below, those ODEs will be priced and evaluated at the task order level in accordance with PWS section 7.0. | ||||||
| [INSERT OFFEROR'S NAME] | ||||||
| Description | Base Year Unit Price | Option Year 1 Unit Price | Option Year 2 Unit Price | Option Year 3 Unit Price | Option Year 4 Unit Price | |
| Paper: 8.5" x 11" letter, standard size, white (price per 1,000) | ||||||
| Paper: 8.5 "x 11" letter,with letterhead, signature and unique ID (price per 1,000) | ||||||
| #10 Mailing Envelopes; white (price per 1,000) | ||||||
| 9"x12" Mailing Envelopes: white (price per 1000) | ||||||
| 8.75" x 11.5" Mailing envelopes with graphic design (price per 1000) | ||||||
| 6" x 4.25" post card (price per 1000) | ||||||
| Survey Booklet: (8) page, 8.5" x 11" sized bound, color (price per 1000) | ||||||
| Laminatated Survey Booklets; 8.5" x 11" page size (15 pages front and back) (price per 1,000) | ||||||
| Segmentation Software w/ 20 licenses & (10) Location Coding software (Note 1) | ||||||
| Public Opinion Polling of Influencers (IAW PWS 4.4) (Note: 2) |
| Note 1: Provide JAMRS and POCs from the Services’ recruiting commands access to a segmentation system based on the characteristics of their households such as socioeconomic status, lifestage, and location.. The segmentation system shall be based on data (e.g., demographics) that link the segments to geographic areas. The Contractor shall provide at least 20 licenses/copies of a segmentation analysis tool, 10 copies of adresses/geographic coding software, a data directory, and access to a demographic database that includes segment specific information. |
| Note 2: Provide the capability to field questions at least once per month to a sample of 1,000 adults age 18 and up, allowing for approximately 120 questions throughout the year. The sample will consist of both landline telephone and cellular telephone numbers and be representative of the population of, at minimum, the contiguous United States. |
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