Survey Services and Market Research
Pre-Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- H9821020R0019
- Agency
-
Defense Human Resources Activity
Department of Defense
- Responses due
- Not on record
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541720 Research and Development in the Social Sciences and Humanities
Notice details come from SAM.gov. Updated .
About this opportunity
This solicitation is for survey services and market research to support the Joint Advertising, Market Research and Studies program under the Defense Human Resources Activity. The contractor shall provide personnel, materials, and technical expertise to conduct multi-method surveys, analyze and report on quantitative and qualitative data, integrate multi-source data using advanced analytics including data science, identify target markets, and fulfill ad-hoc research requests to support military recruiting and personnel lifecycle functions. The contract type will be a single-award firm fixed price requirements contract with a one year base period and four one-year options. The solicitation is anticipated for release on November 7, 2019 via FedBizOpps with an estimated award date in the first quarter of FY2020.
There is no set-aside designated for this procurement. The primary NAICS code is 541611 and PSC code is R699. The incumbent contractor was not named but the solicitation supports programs managed by the Joint Advertising, Market Research and Studies program, including the Recruitment and Survey Database and Joint Leads systems. The period of performance includes a one year base period and four one-year options but specific award values or quantities were not provided.
Notice text
2 versions
Update #2 · Latest ·
The purpose of this pre-solicitation amendment is to adjust the solicitation number from H9821020R0019 to H9821020R0002. All other items in this pre-solicitation notice remain unchanged.
The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) intends to issue a solicitation using full and open procedures in accordance with (IAW) FAR Subpart 6.1, which will result in a contract award utilizing procedures at FAR Part 12 and FAR Part15.
CONTRACT TYPE: Single Award Firm Fixed Price (FFP) Requirements Contract
PERIOD OF PERFORMANCE: The anticipated period of performance is for (1) one year base period and four (4) one year option periods.
SOLICITATION RELEASE: The Government anticipates release of the solicitation for this requirement via the Government Point of Entry (fedbizopps.com), IAW FAR Subpart 5.2, on/about 7 November 2019, with an estimated contract award during the 1st quarter in Fiscal Year (FY) 2020.
DESCRIPTION OF SUPPLIES/SERVICES: This work requires an extensive knowledge and proven expertise in career decision-making, consumer decision-making, and marketing effectiveness theories and involves multi-method personnel research, survey planning, design and development, conducting and administering surveys, analysis of quantitative and qualitative survey data within the context of the Military recruiting and personnel life-cycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.
The contractor shall provide all necessary personnel, management, materials, administrative and technical services to meet the requirements specified under individual task orders.
The JAMRS program supports the marketing, advertising and market-research needs of the Office of the Under Secretary of Defense for Personnel & Readiness (OUSD/P&R). JAMRS maintains the nation's largest database of recruitment-aged youth names and contact information. The largest operational programs run by JAMRS are the Recruitment and Survey Database, and Joint Leads systems.
Update #1 ·
The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) intends to issue a solicitation using full and open procedures in accordance with (IAW) FAR Subpart 6.1, which will result in a contract award utilizing procedures at FAR Part 12 and FAR Part15.
CONTRACT TYPE: Single Award Firm Fixed Price (FFP) Requirements Contract
PERIOD OF PERFORMANCE: The anticipated period of performance is for (1) one year base period and four (4) one year option periods.
SOLICITATION RELEASE: The Government anticipates release of the solicitation for this requirement via the Government Point of Entry (fedbizopps.com), IAW FAR Subpart 5.2, on/about 7 November 2019, with an estimated contract award during the 1st quarter in Fiscal Year (FY) 2020.
DESCRIPTION OF SUPPLIES/SERVICES: This work requires an extensive knowledge and proven expertise in career decision-making, consumer decision-making, and marketing effectiveness theories and involves multi-method personnel research, survey planning, design and development, conducting and administering surveys, analysis of quantitative and qualitative survey data within the context of the Military recruiting and personnel life-cycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.
The contractor shall provide all necessary personnel, management, materials, administrative and technical services to meet the requirements specified under individual task orders.
The JAMRS program supports the marketing, advertising and market-research needs of the Office of the Under Secretary of Defense for Personnel & Readiness (OUSD/P&R). JAMRS maintains the nation's largest database of recruitment-aged youth names and contact information. The largest operational programs run by JAMRS are the Recruitment and Survey Database, and Joint Leads systems.
Notice history
| Notice | Type | Posted |
|---|---|---|
| Survey Services and Market Research | Award Notice | |
| Survey Services and Market Research | Solicitation | |
| This notice | Pre-Solicitation |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity