Attachment 2 Sample Task Order.pdf

Attachment 2 Sample Task Order

Performance Work Statement JAMRS/OPA New Recruit Survey – Media Module

Spring 2020

1.0 INTRODUCTION

The Joint Advertising, Market Research and Studies (JAMRS) program within the office of people analytics, requires Contractor services to distribute, conduct analyses, and report findings for the 2020 New Recruit Survey – Media Module. The work involves survey planning, design and development, conducting and administering surveys, analysis of quantitative and qualitative survey data, production of reports regarding the results of the surveys, identifying target markets, as well as determining prospect market trends and conditions.

2.0 BACKGROUND

JAMRS is an official DoD program for joint marketing communications and market research and studies. Its mission is to measure and help broaden people's understanding of military service as a career option, and its programs help bolster the effectiveness of all the Services' recruiting and retention efforts. One of JAMRS’ core functions is to perform market and recruiting studies in order to provide valuable resources to recruiting professionals across all branches of the Military and agencies of the Department of Defense (DoD).

The New Recruit Survey serves as DoD’s official vehicle to assess the impact of recruiting incentives, recruiting programs and policies, compensation and benefits, recruiter interactions, Military Entry Processing Stations (MEPS) processing, and outreach/advertising messages on actual enlistment decisions. The findings function as an ongoing and continuous assessment mechanism to gauge the effectiveness of programs and practices using immediate feedback from new recruits after taking their oath of service at the MEPS. This coordinated effort allows for comparisons across the Services and ensures timely information is available on which to base adjustments to recruiting initiatives and programs. This particular module of the New Recruit Survey focuses on the new recruits’ media usage as it related to their decision to join the Military along with the core set of questions designed to assess the impact of recruiting incentives, programs and policies.

3.0 SCOPE

The Contractor shall provide all personnel, equipment, materials and other items necessary to perform market research and survey services with regards to the New Recruit Survey Media Module. It is advised that this PWS requires the receipt, storage and cleansing from the final dataset provided to the government Personally Identifiable Information (PII). All terms and conditions from the base contract apply at the task order level in addition to the task order PWS.

4.0 REQUIREMENTS The Contractor shall:

4.1 Attend a kickoff meeting in Arlington, Va. The purpose of the kickoff meeting is to clarify JAMRS’ objectives and to discuss how the Contractor will address those objectives. The Contractor shall provide JAMRS a written summary of the kick-off meeting discussion along with a plan for research.

4.2 Ensure all survey instruments and study protocols are compliant with the Office of the Under Secretary of Defense for Personnel and Readiness (OUSD P&R) Research Regulatory Oversight Office (R2O2) and all personnel involved with the study are up to date on human subjects research and ethics training.

PERFORMANCE WORK STATEMENT

PWS, New Recruit Survey Influencer Module 2020 2

4.3 Submit protocols and survey materials to an Institutional Review Board (IRB) for independent review to ensure appropriate protection of human subjects.

4.4 Assist JAMRS in informing relevant Service personnel and any relevant MEPS personnel of the New Recruit Survey.

4.5 Assist JAMRS personnel in instructing relevant Service personnel on how to replace current survey booklet with new booklet, how to distribute survey materials to new recruits and document the instructions in a short write-up to be delivered to relevant personnel.

4.6 Provide finalized, formatted service-specific survey booklets/invitations (~3,000 total), survey response scantrons (~143,000) and 9x12 or #10 sized postage-paid envelopes (~170,000), and distribute to all 65 MEPS.

4.7 Develop and maintain a survey control system, which will track the status of all sample members, mail outs, survey returns and survey inquiries. Contractor is responsible for proper disposal of all received survey materials and unused materials from previous iterations.

4.8 Provide timely helpdesk resources for respondents of surveys.

4.8.1 Provide an email address and toll free number for respondents and Service liaisons to ask questions about the survey, to report changes in status/address information, and to make survey requests.

4.9 Provide additional survey material support requests, helpdesk support, and routine monitoring of survey administration on a continually fielding basis for 6 months such that the following specifications are met:

4.9.1 All active-duty non-prior service enlisted new recruits entering the delayed entry program (or immediately shipping to boot camp) are invited to participate in the survey before taking their oath at MEPS, through coordination with MEPS Service liaisons. MEPS Service liaison contact information will be provided by JAMRS.

4.9.2 All Army National Guard and Army Reserve non-prior service enlisted new recruits processing at the MEPS to ship to boot camp are invited to participate in the survey before taking their oath at MEPS, through coordination with MEPS Service liaisons.

4.10 Append survey data with variables from the Military Entry Processing Command (MEPCOM) data file provided by JAMRS At a minimum, variables to be appended include:

MEPS where new recruit processed, citizenship, gender, race, ethnicity, number of dependents, education level, marital status, address, AFQT score, service joined, date entered Delayed Entry Program (DEP), and waiver granted.

4.11 Deliver a monthly dataset of all survey data collected on a monthly basis in SPSS format free of PII that includes variable names, variable labels, values, and value labels that are consistent with the questionnaire once data collection begins.

4.12 Deliver a dataset of all survey data collected for the current six month module in SPSS format free of PII that includes variable names, variable labels, values, and value labels that are consistent with the questionnaire once data collection begins. Survey data will be weighted to account for nonrespondents.

4.13 Create and deliver annotated questionnaires that links questionnaire items with variables and values in the SPSS survey datasets and shall include and document any administrative items included in the datasets (such as wave number, date of survey, etc.).

PWS, New Recruit Survey Influencer Module 2020 3

4.14 Develop and format the next module (Recruiting Process) of the Active Duty and Reserve/Guard Service-specific questionnaires in a paper/booklet format that includes instructions on how to complete the survey and service-specific letters inviting new recruits to participate in the survey to be delivered to respondents by the Government. The next module shall focus on new recruits recruiting process experience and background information in addition to providing the core set of New Recruit Survey questions.

4.15 Deliver an Active Duty and a Reserve/Guard monthly report that highlights key findings for each month during the six month fielding period and response rates by MEPS per Service.

Data required to produce the monthly response rates will be provided by JAMRS.

4.16 Deliver an Active Duty and a Reserve/Guard topline report reporting data collected from new recruits that highlights the proportion of respondents by Service that selected each response option per question after the six month fielding period.

4.17 Deliver a briefing deck on the data collected from Active Duty new recruits that highlights key findings and notable trends revealed in this data collection after the six month fielding period

4.18 Deliver a briefing deck on the data collected from Reserve and Guard new recruits that highlights key findings and notable trends revealed in this data collection after the six month fielding period.

4.19 Document the data collection, weighting, analytic procedures and respondent non-bias assessment in the Technical Report after six months of data collection for this module.

4.20 Provide a Monthly Status report, which includes the status of relevant issues associated with each tasking and a description of the remaining work to be done on the task.

5.0 DELIVERABLES

The Contractor shall provide task order deliverable(s) electronically, in a format mutually agreed upon by the Government and the Contractor. All deliverables will be reviewed for timeliness and accuracy. Days means calendar days unless otherwise noted. If a deliverable due date falls on a weekend or holiday, the Contractor shall submit the deliverable on the last work day prior to the due date. In fulfillment of this effort, the Contractor shall provide the following deliverables to the COR.

Deliverable Ref. Delivery Date (no later than)

Kick-off meeting Summary and Research Plan Para 4.1 7 days after Kick-off meeting

IRB documents Para 4.3 6 weeks after award Instructions on survey administration Para 4.5 2 weeks after award

Deliver printed survey to MEPS and Recruiting Stations Para 4.6 Prior to survey fielding start date

Monthly Datasets Para 4.11 30th of each month for the preceding month of data collection.

PWS, New Recruit Survey Influencer Module 2020 4

Deliverable Ref. Delivery Date (no later than)

Module Datasets Para 4.12 30 days following end of data collection

Annotated Questionnaires Para 4.13 One month after fielding is complete

Formatted Surveys for next wave of data collection Para 4.14 Prior to End of PoP

Monthly Reports Para 4.15 Monthly during PoP once data collection begins

Topline Reports Para 4.16 Prior to End of PoP

Active Duty Briefing Deck Para 4.17 Prior to End of PoP

Reserve/Guard Briefing Deck Para 4.18 Prior to End of PoP

Technical Report Para 4.19 Prior to End of PoP

Monthly Status Report Para 4.20 The 30th of each month for the preceding month of data collection.

6.0 GOVERNMENT FURNISHED INFORMATION

6.1 Service POC list. The Government will provide a list of relevant Service personnel who will be involved with the New Recruit Survey to the Contractor.

6.2 New Recruit Frame. The Government will provide a list of all New Recruits during the survey administration time frame to the Contractor.

6.3 New Recruit Survey. The Government will provide the list of survey items to the

Contractor for IRB review.

6.4 Survey Packet Delivery. The Government will administer the survey packets to the new recruits selected to participate in the survey.

End of Attachment 2