Attachment 5 MASTER to RFP Pricing Table_24Nov19.xlsx

XLSX spreadsheet 30 KB Posted

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Survey Services and Market Research
Solicitation number
H9821020R0002
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This document contains a price proposal template and labor category descriptions for a federal contract solicitation for survey services and market research. The solicitation seeks proposals for survey planning, design, administration, analysis, reporting, segmentation, identification of target markets, and ad hoc research requests to support military recruiting and personnel programs. Labor categories include subject matter experts, consultants, project managers, and data entry clerks. Pricing tables require fully burdened hourly rates for labor categories for the base year and four option years. Other direct expenses such as printing, paper, and data purchases must also be proposed. The work will support the Joint Advertising, Market Research and Studies program to meet recruitment and personnel needs of the Under Secretary of Defense for Personnel & Readiness.

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File Type Posted
MASTER Attachment 5 to RFP Pricing Table_Revised_13Dec19.xlsx XLSX spreadsheet
H9821020R0002 0001.docx DOCX document
Attachment 2 Sample Task Order.pdf PDF
H9821020R0002.pdf PDF
Attachment 1 Demonstration Test.xlsx XLSX spreadsheet
Attachment 3 PPQ.pdf PDF
Attachment 4 SBPCD_.pdf PDF
Attachment 1 Demonstration Test.pdf PDF

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General Information Price Proposal

GENERAL INFORMATION

The purpose of the requested information in the attached worksheets is to assist Government personnel in the review and evaluation of price proposals submitted by Offerors. Offerors are reminded that the responsibility for providing adequate supporting data and attachments lies solely with them. Further, the offeror must also bear the burden of proof in establishing reasonableness of proposed pricing; therefore, it is in the offeror’s best interest to submit a fully supportable and well-prepared price proposal. The basis and rationale for all proposed prices should be provided as part of the proposal so that Government personnel can place reliance on the information as complete and accurate.

Summary of Tabs:
Total Labor EstimateThis worksheet is used for evaluation and contract ceiling purposes only.
Actual LaborIndividual labor categories and rates that will be used to price task orders, and will be evaluated for price fair and reasonableness.
Labor Category DescriptionsFor informational purposes, the descriptions for the labor categories are provided.
Actual ODEIndividual ODE prices that will be used to price task orders, and will be evlauated for price fair and reasonableness

Total Labor Estimate

FOR EVALUATION & CONTRACT CEILING PURPOSES, the offeror shall complete the table below by using the fully burdened labor rate for each labor category for the base and each option year to determine a total proposed price for CLINs 0001, 1001, 2001, 3001 & 4001. The proposed CLIN values will be used with the Government's NTE for ODEs and Travel to calculate a total proposed price for each offeror, which will become the resulting contract ceiling for the awardee. Should the offeror have multiple skill levels within a labor category, use the average rate for this table.
[INSERT OFFEROR'S NAME]
Direct Labor (DL)Base Year CLIN 0001Option Year 1 CLIN 1001Option Year 2 CLIN 2001Option Year 3 CLIN 3001Option Year 4 CLIN 4001Total (Base + 4)
(NOTE 2)(INSTR. 1)(NOTE 3)(NOTE 2)(INSTR. 1)(NOTE 3)(NOTE 2)(INSTR. 1)(NOTE 3)(NOTE 2)(INSTR. 1)(NOTE 3)(NOTE 2)(INSTR. 1)(NOTE 3)
Labor Category (NOTE 1)Base/HoursRateExtended $Base/HoursRateExtended $Base/HoursRateExtended $Base/HoursRateExtended $Base/HoursRateExtended $Base/HoursExtended $
Subject Matter Expert2,366$0.002,366$0.002,366$0.002,366$0.002,366$0.0011,830$0.00
Consultant3,545$0.003,545$0.003,545$0.003,545$0.003,545$0.0017,725$0.00
Project Manager6,043$0.006,043$0.006,043$0.006,043$0.006,043$0.0030,215$0.00
Project Leader9,403$0.009,403$0.009,403$0.009,403$0.009,403$0.0047,013$0.00
Project Coordinator3,766$0.003,766$0.003,766$0.003,766$0.003,766$0.0018,830$0.00
Senior Associate8,978$0.008,978$0.008,978$0.008,978$0.008,978$0.0044,890$0.00
Associate Programmer200$0.00200$0.00200$0.00200$0.00200$0.001,000$0.00
Research Associate15,382$0.0015,382$0.0015,382$0.0015,382$0.0015,382$0.0076,910$0.00
Analyst24,604$0.0024,604$0.0024,604$0.0024,604$0.0024,604$0.00123,020$0.00
Data Entry Clerk14,563$0.0014,563$0.0014,563$0.0014,563$0.0014,563$0.0072,815$0.00
Total Direct Labor Costs (Fully Burdened)88,850$0.0088,850$0.0088,850$0.0088,850$0.0088,850$0.00444,248$0.00
Note 1: Labor category descriptions are provided under a separate tab ("Labor Category Descriptions").
Note 2: The values in the "base/hours" column indicate the total level of effort estimated for each general labor category in each contract year. The estimated hours provided are to be used for evaluation purposes only and are not guaranteed to be ordered during any contract year. The total will become the not to exceed ceiling for the labor CLINs.
Note 3: The price for each labor category will be calculated by multiplying the rate by the number of hours provided above.

&"Arial,Bold"&12&A

Offeror: Page &P of &N Pages &F

Actual Labor

The offeror's actual labor categories and fully burdened rates proposed to support this requirement (to include any subcontracting) shall be provided under this Tab. Please also see the "Labor Category Descriptions" Tab. These labor categories and rates will be used by the offerors to price the sample task order, and will be used by the awardee to price each task order issued against the contract after award. Should the offeror have different skill levels within a labor category, add those rates here.
[INSERT OFFEROR'S NAME]
Direct Labor (DL)Base YearOption Year 1Option Year 2Option Year 3Option Year 4
(NOTE 2)(NOTE 3)(NOTE 3)(NOTE 3)(NOTE 3)(NOTE 3)
Labor Category (NOTE 1)Offeror's Title for the Labor Category(ies)RateRateRateRateRate
Subject Matter Expert
Consultant
Project Manager
Project Leader
Project Coordinator
Senior Associate
Associate Programmer
Research Associate
Analyst
Data Entry Clerk
Note 1: Labor category descriptions are provided under a separate tab ("Labor Category Descriptions).
Note 2: The Offeror's Title for the Labor Category(ies) may be different from the General Labor Category, fill in title here.
Note 3: Offerors shall propose fully burdened labor rates for each proposed labor category for the base and each option year.

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Offeror: Page &P of &N Pages &F

Labor Category Descriptions

Labor Category Descriptions
Labor CategoryDescription
Subject Matter ExpertPossesses highly specialized knowledge in areas of particular value of clients. Demonstrates mastery of scarce capability or area of expertise which dictates high compensation. Identifies areas in which theoretical research may enhance clients’ performance and leads efforts to advance understanding in these areas. Provides expertise including an understanding of current best practices and appropriate implementation of the latest techniques and tools. In addition to providing specialized advice, delivers presentations, leads client meetings, and performs assessments.
At least 8 years experience and documented experience as a specialist (title and responsibility appropriate to recognized expert in field). Must possess at least a PhD or MA/MS (or equivalent) in area of specialty.

Consultant Has mastery of and provides advice in a particular area of expertise. Provides expertise including an understanding of current best practices and appropriate implementation of the latest techniques and tools. Delivers presentations, leads client meetings, and performs assessments. Applies expertise and experience to execute clients’ initiatives and lead efforts toward positive change.

At least eight years of professional experience including at least 4 years leading projects. (Advanced degree may be substituted for up to 2 years of experience). Must possess at least a PhD or MA/MS (or equivalent) in area of specialty.

Project ManagerResponsible for management and supervision of all research teams in an area of expertise. Approves overall approach and plans to projects and resolve elevated client issues. Creates synergies among research teams by synthesizing information from multiple projects and reallocating resources optimally. Delivers presentations and leads client meetings. Identifies areas in which theoretical research may enhance clients’ performance and leads efforts to advance understanding in these areas.
At least eight years of professional experience including at least 4 years leading projects and 2 years leading multiple projects simultaneously. (Advanced degree may be substituted for up to 2 years of experience). PhD or MA/MS (or equivalent)
Project LeaderResponsible for management and supervision of the research team, quality control, review and approval of deliverables and assisting managers and directors in determining the overall approach to a project. Directs the completion of project specific tasks within time frame and budget. Leads project meetings and client presentations.
Five years of professional experience and experience including at least one year leading projects. (Advanced degree may be substituted for up to 2 years of experience). Masters Degree (Bachelors + 6 years of experience can be substituted for MA/MS)
Project CoordinatorResponsible for coordination of individual or multiple projects including quality control, communications and assisting managers and directors in ensuring quality and timely completion of projects within time frame and budget. Coordinators’ experiences and skills allow them to manage different aspects of complex projects and effectively organize and track them for clients.
Five years of project experience. (Advanced degree may be substituted for up to 2 years of experience). Bachelors Degree
Senior Research AssociateProvides guidance and direction for specific sub-tasks of a project. Holds specific expertise in one or more key areas and knowledgeable in others. Interfaces with the client on regular basis. Produces deliverables with minimal supervision from senior team members including presentations, reports, etc. Supports the completion of project specific tasks within estimated time frames and budget constraints. Supports presentations and client meetings.
Four years of professional research experience. (Advanced degree may be substituted for up to 2 years of experience). Masters Degree (Bachelors + 6 years of experience can be substituted for MA/MS)
Associate ProgrammerProvides specialized expertise across several systems hardware, networking and/or software functions. Performs programming and technical support of systems and leads the planning and conversions for new hardware and software products. Responsible for customization, installation, maintenance, setting of standards, and optimizing performance for systems in areas of expertise.
Three years of systems and programming expertise. Associates Degree & Certifications in Areas of Expertise
Research AssociateInterfaces with the client on regular basis. Produces deliverables under supervision of senior team members including presentations, reports, etc. Supports the completion of project specific tasks within estimated time frames and budget constraints. Supports presentations and client meetings.
Three years of professional research experience. (Advanced degree may be substituted for up to 2 years of experience). Bachelors Degree
AnalystPerforms analyst tasks with minimal supervision as directed by team leader or other senior members of team. Assists with training of junior team members and contributes to production of reports, presentations and other deliverables.
Two years of experience. Bachelors Degree
Data Entry ClerkEnter and manage data from surveys and other research according to established protocols, complete necessary forms and record-keeping as directed by supervisor.
6 months of experience. High School Diploma

Actual ODE

The offeror's other direct expense prices (excluding travel) proposed to support this requirement shall be provided under this Tab. These prices will be used by the offerors to price the sample task order, and will be used by the awardee to price each task order issued against the contract after award. The prices below will be "not to exceed", however if efficiencies are found during performance lower prices may be provided at the task order level. If other ODEs become necessary for task orders beyond those currently estimated/historically used, those ODEs will be priced and evaluated at the task order level in accordance with PWS section 7.0.
[INSERT OFFEROR'S NAME]
DescriptionBase Year PriceOption Year 1 PriceOption Year 2 PriceOption Year 3 PriceOption Year 4 Price
Printing (per 1,000)
Paper (per 1,000)
Envelopes (per 1,000)
Postage (per 1,000)
Ipsos Data Buy for Influencer fielding and dataset creation
Initial Incentives (per 1,000)
Survey Completion Incentive (per 500)
Survey Completion Incentive (per 1,000)
Institutional Review Board Review and Approval (each)
JAMRS Hotline Maintenance (per year)
Quality Control Inspection (each)
Scantron Sheets (per 1,000)
Laminated Booklets (per 100)
Laminatated Booklets (per 1,000)
Portal Hosting
Segmentation Software
Helpline Maintenance (per year)
Focus Group, including moderator & facility (each)
Current Events Tracker (per year) see Note 1
Economic Forecast Data Subscription (per year)
Note 1: Historical Info - Survey administration consists of buying space through SSRS, is a national leader in telephone omnibus research with results regularly appearing in the New York Times, USA Today, Wall Street Journal, ABCNews.com, and others. Each weekly wave of SSRS omnibus consists of 1,000 interviews, of which 300 are obtained with respondents on their cell phones, and a minimum of 30 interviews completed in Spanish. All data are weighted to represent the target population.

File details come from the government source that posted it. Updated .