Guatemala - Billboard and Other Publicity Service
Closed Solicitation Posted
- Solicitation number
- 19GT5025Q0045
- Agency
-
US Embassy Guatemala City
US Consulates and Embassies, Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 5418 Advertising, Public Relations, and Related Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Guatemala Guatemala 01016 Guatemala
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Embassy in Guatemala City is soliciting proposals for comprehensive billboard and other publicity services to support U.S. foreign policy objectives, including countering malign foreign influence and deterring illegal immigration. The Department of State seeks a contractor to provide media planning, creative content development, broadcast media production, market research, and evaluation across multiple platforms including billboards, street banners, digital screens, mobile billboards, television advertisements, radio spots, print media, and digital advertising. Contractors must demonstrate at least 10 years of experience in publicity and marketing, maintain active SAM registration, and provide five professional references. The procurement will be awarded using Lowest Price Technically Acceptable (LPTA) criteria, evaluating technical expertise, media reach, creativity, production capabilities, monitoring and reporting, project management, and past performance. The original deadline for quotations was September 17, 2025, but has been extended to September 22, 2025 at 10:00 AM local Guatemala time, with the most recent amendment posted on September 18, 2025.
This solicitation does not utilize any set-aside designation and no incumbent contractors are identified in the documentation. The contract structure is indefinite-quantity, indefinite-delivery for a one-year period, with pricing available in either U.S. dollars or Quetzales, though specific budget ranges are not disclosed in the public documents. The pricing spreadsheet indicates 15 line items covering various advertising services, with most items priced at 1 unit except for billboards serving high-traffic areas (60-80k cars/day) which are listed at 35 pieces. Services must be performed throughout Guatemala, covering approximately 11 departments with comprehensive reach across both urban and rural areas nationwide. The contract includes all ancillary services such as creativity, design, production, installation, maintenance, municipal permits, and insurance as part of the firm-fixed pricing structure.
Notice text
The Contractor shall provide billboard and other publicity services for the U.S. Embassy in Guatemala, in accordance with the specifications and the terms and conditions detailed herein.
Files
| File | Type | Posted |
|---|---|---|
| 19GT5025Q0045 - AmendmentNo.2.pdf | ||
| SF30 - 19GT5025Q0045.pdf | ||
| QA - 19GT5025Q0045.pdf | ||
| 19GT5025Q0045 - Guatemala - Billboard and Other Publicity Services.pdf | ||
| Attachment1 - PricingSpreadsheet.xlsx | XLSX spreadsheet |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| Local Guard Services U. S. Mission Guatemala City, Guatemala | Office of Acquisition Management | No set-aside |
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