Attachment1 - PricingSpreadsheet.xlsx
XLSX spreadsheet 20 KB Posted
- Solicitation number
- 19GT5025Q0045
About this file
The document is a Pricing Spreadsheet for a billboard and publicity services contract with the U.S. Embassy in Guatemala. The spreadsheet details 15 line items covering various advertising and media services, including billboards in different traffic volume areas (20-80k cars/day), street banners, digital screens, mobile billboards, television ads (prime time and local cable), print media, radio spots, flyers, tuc tuc services, digital banners, and BTL (below-the-line) activities.
The pricing structure shows most line items priced at 1 unit, with the exception of Billboard (60-80k cars/day) at 35 pieces. Services are comprehensive, including creativity, design, production, installation, maintenance, permits, and distribution across urban and rural areas nationwide in Guatemala. The contract appears to be for a comprehensive marketing and publicity campaign, likely targeting brand awareness and public diplomacy objectives for the U.S. Embassy, with a focus on reaching approximately 11 departments within Guatemala.
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Sheet1
| Line item | Description | Unit of measurement | Unit Price | Estimate Quantity | Total estimated amount | |
| 1 | Billboards (20-60k cars/day) (6x3, 6x6 and 6x8 meters) Focus on smaller cities in urban areas and rural areas with high traffic. Include creativity and design services. | |||||
| • | Professional installation. | |||||
| • | Routine maintenance (cleaning, repair, and washing). | |||||
| • | Municipal/local permits or approvals when required. | |||||
| • | Full color. | |||||
| • | Vinyl canvas between 13 and 18 ounces depending on the format of the piece and the length of the service. | |||||
| • | Include metal grommets every 50 cm at minimum or as required by the structure. | |||||
| • | Option for upper/lower pockets if it will be mounted with tubes. | |||||
| • | Printing with UV or solvent-based inks resistant to sun and rain. | |||||
| • | Expected lifespan aligned with the duration of the project. | |||||
| • | Perimeter reinforcement with heat sealing or stitching. | Each | 1 | |||
| 2 | Billboards (60-80k cars/day) (9x4 meters or bigger) Target urban and rural areas with premium visibility. Include creativity and design services. | |||||
| • | Professional installation. | |||||
| • | Routine maintenance (cleaning, repair, and washing). | |||||
| • | Municipal/local permits or approvals when required. | |||||
| • | Full color. | |||||
| • | Vinyl canvas between 13 and 18 ounces depending on the format of the piece and the length of the service. | |||||
| • | Include metal grommets every 50 cm at minimum or as required by the structure. | |||||
| • | Option for upper/lower pockets if it will be mounted with tubes. | |||||
| • | Printing with UV or solvent-based inks resistant to sun and rain. | |||||
| • | Expected lifespan aligned with the duration of the project. | |||||
| • | Perimeter reinforcement with heat sealing or stitching. | Each | 35 pieces | |||
| 3 | Street Banners/Pasacalles (10x3 meters) |
Nationwide placement in both urban and rural areas; cost-effective. Include creativity and design services.
| • | Professional installation. | ||
| • | Routine maintenance (cleaning, repair, and washing). | ||
| • | Insurance against theft or damage. | ||
| • | Municipal/local permits or approvals when required. | ||
| • | Full color. | ||
| • | Vinyl canvas of 15 or 18 ounces depending on the format of the piece and the length of the service. | ||
| • | Include metal grommets every 50 cm at minimum. | ||
| • | Option for upper/lower pockets if it will be mounted with tubes. | ||
| • | Printing with UV or solvent-based inks resistant to sun and rain. | ||
| • | Expected lifespan aligned with the duration of the project. | Each | 1 |
| 4 | Mupis |
Strategic placement in urban centers.
Include creativity and design services.
| 8 publications each, for 14 days | Set | 1 | |
| 5 | Digital Screens |
Nationwide digital reach; 350 spots (30 seconds) per month, per screen.
| Include production. | Each | 1 | |
| 6 | Mobile Billboards |
It covers seven departments; ideal for rural and semi-urban areas.
| Include creativity and design services. | 1 Period of 16 days | 1 | |
| 7 | Television Ads (Prime Time) |
Nationwide exposure during prime time; ideal for brand awareness.
Include production.
| (30 seconds). | Each/Spot | 1 | |
| 8 | Television Ads (Local Cable) |
Target specific rural and semi-urban regions.
Include production.
| 30 seconds | Each/Spot | 1 | |
| 9 | Print Media (Full Page) |
Nationwide coverage in major publications; high-quality exposure. Include creativity and design services.
| (full color, section decided by customer) | Each/Page | 1 | |
| 10 | Print Media (Half Page) |
Nationwide coverage. Include creativity and design services.
| (full color, section decided by customer) | Each/Half page | 1 | |
| 11 | Radio |
Nationwide reach; ideal for rural and urban audiences alike.
Include production.
| (30 seconds) | Each/Spot | 1 | |
| 12 | Flyers |
Includes printing and distribution. Consider reaching an average of 12 departments.
Include creativity and design services.
| Half letter size, Bond paper 80 grams, full color, one side. | Each | 1 | |
| 13 | Tuc Tuc Service |
The service can rotate within a shorter period to cover more departments.
Creativity, design, printing and professional installation must be included.
Fleet of tuc tucs: 90 Geographic location of the service may vary from 11 departments.
| Month | 1 | |
| 14 | Digital Banners |
Create a mix that balances reach, visibility in premium header placements and high visual impact.
| The mix should target around 11M impressions. Consider at least three different sizes or similar sizes to 300x250, 728x90 and 300x600. If necessary, Public Diplomacy section can request the equivalent to impressions with clicks. | Each | 1 | |
| 15 | BTL Activities | ||
| Organize the events including the activation and the production and distribution of any branded merchandise. The contractor will be responsible for any outsourcing needed such as contracting characters or specific services. | Each/Activity | 1 | |
| Total |
File details come from the government source that posted it. Updated .