SF30 - 19GT5025Q0045.pdf

PAGE OF PAGESAMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT 1. CONTRACT ID CODE

1 1

2. AMENDMENT/MODIFICATION NO.

3. EFFECTIVE DATE

09/12/2025

4. REQUISITION/PURCHASE REQ. NO.

PR15570638-0001

5. PROJECT NO. (If applicable)

6. ISSUED BY CODE GT500 7. ADMINISTERED BY (If other than Item 6) CODE

AMERICAN EMBASSY GUATEMALA CITY

Boulevard Austriaco 11-51, Zona 16, ATTN: GSO - PROCUREMENT SECTION Guatemala

GUATEMALA

AMERICAN EMBASSY GUATEMALA CITY

Boulevard Austriaco 11-51, Zona 16, ATTN: GSO - PROCUREMENT SECTION Guatemala

GUATEMALA

(X) 9A. AMENDMENT OF SOLICITATION

NO.

19GT5025Q0045

x

9B. DATED (SEE ITEM 11)

09/02/2025

10A. MODIFICATION OF CONTRACT/ORDER NO.

8. NAME AND ADDRESS OF CONTRACTOR (No., street, county, State and ZIP Code)

CODE FACILITY CODE

10B. DATED (SEE ITEM 13)

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

x The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers x is extended, is not extended.

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

(a) By completing items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment your desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM ONLY APPLIES TO MODIFICATION OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

CHECK ONE A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER

NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

The following Amendment is to clarify specific changes in line items, extend the due date to present offers and upload Q&A.

Update due date to submit Quotations: 09/22/2025 – 10:00 AM, Local Guatemala time

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print) 16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

15B. CONTRACTOR/OFFEROR

(Signature of person authorized to sign)

15C. DATE SIGNED 16B. UNITED STATES OF AMERICA

(Signature of Contracting Officer)

16C. DATE SIGNED

NSN 7540-01-152-8070

Previous edition unusable

STANDARD FORM 30 (REV. 10-83)

Prescribed by GSA FAR (48 CFR) 53.243

Amendment No. 1: RFQ No. 19GT5025Q0045 Guatemala – Billboard and other Publicity Services

The following Amendment is to process the following changes in Solicita�on:

1. Delete line item:

Line item 15: BTL Ac�vi�es Organize the events including the ac�va�on and the produc�on and distribu�on of any branded merchandise. The contractor will be responsible for any outsourcing needed such as contrac�ng characters or specific services.

2. Update due date to submit Quota�ons: 09/22/2025 – 10:00 AM, Local Guatemala �me.

End of the Amendment.

Q&A

RFQ 19GT5025Q0045

Guatemala – Billboard and other Publicity Services

Media Plan & Strategy

1. Is an actual media plan expected with the proposal, or should offerors only describe their approach/methodology to developing media plans once on contract?

Offers are only required to describe the methodology they will use to develop media plans once the contract is awarded. Providing a reference of previous projects is useful.

2. Should the proposal include a specific rapid-response plan now, or simply describe the contractor’s ability to provide one when requested?

Offers must describe their methodology for rapid-response planning and demonstrate their preparedness for crisis situa�ons, providing a reference would be ideal. A specific plan will be requested a�er the contract is awarded.

3. The RFQ requests that offerors propose KPIs aligned with the objec�ves of the PD Sec�on.

Could the Embassy clarify whether the PD Sec�on’s specific communica�on objec�ves will be provided prior to award, or whether alignment will be determined collabora�vely with the awardee during the planning phase?

Offers should confirm their capability to measure the effec�veness of the proposed publicity materials for the requested projects or demonstrate their experience in monitoring and evalua�ng campaigns, supported by relevant references. Specific key performance indicators (KPIs) may be requested according to the project assigned to the contract and will be determined collabora�vely a�er the contract is awarded, based on the specific needs of the project.

4. Since this is a Lowest Price Technical Acceptable (LPTA) procurement, how will “effec�veness in achieving communica�on objec�ves” be measured at the evalua�on stage (proposal narra�ve vs. post-award performance metrics)?

Price will be the primary factor for selec�on. However, addi�onal evalua�on criteria outlined in “Sec�on 4 – Evalua�on Factors” include:

• Technical Exper�se and Experience: Relevant experience, industry knowledge, and por�olio quality.

• Media Reach and Network: Media partnerships, audience targe�ng, and na�onwide coverage.

• Crea�vity and Innova�on: Use of innova�ve solu�ons and strategies.

• Produc�on Capabili�es: High-quality produc�on of audiovisual content and durable materials.

• Monitoring and Repor�ng: Ability to provide detailed analy�cs and performance reports.

• Project Management and Customer Service: Strong organiza�onal skills and project management capabili�es.

• Past Performance and References: Posi�ve client feedback and evidence of successful past campaigns.

5. In point 5 (Deliverables) of the Descrip�on/Specifica�ons/Work Statement it men�ons “Crisis Communica�on Capability: Rapid response plans and tools to address urgent messaging needs.” Does this refer only to the ability to quickly adapt placements and formats of the media plan implemented or to be implemented, or does it also include other crisis management services such as public rela�ons (PR) and digital listening)?

This point seeks to ensure that poten�al vendors possess the ability to effec�vely address crises that may arise, while also demonstra�ng flexibility and adaptability to respond to short-no�ce requests or changes that may deviate from ini�al plans. Proposals should detail the vendor’s approach to crisis management, preparedness, and responsiveness to evolving needs. Following the award of the contract, a specific plan may be requested and developed in coordina�on with the Embassy to address its unique requirements.

Media Channels & Placement

6. The solicita�on incorporates FAR 52.204-27 (Prohibi�on on a ByteDance Covered

Applica�on). To confirm, does this mean that TikTok may not be used as a social media adver�sing channel under this contract, and should offerors exclude TikTok from proposed publicity pla�orms?

The scope of this contract is focused on delivering publicity services across various media pla�orms to meet the Embassy’s objec�ves. While all social media pla�orms may be considered for adver�sing purposes, any proposed use of TikTok or similar pla�orms would need to comply with applicable regula�ons and restric�ons at the �me of contract execu�on.

Offerors are encouraged to consider a comprehensive strategy that leverages a variety of pla�orms to maximize audience reach and engagement, while remaining flexible to adapt to evolving priori�es and guidelines. It is important to note that offerors are not required to submit price references for specific social media pla�orms, such as TikTok, as part of their proposal. Instead, this is something to consider for poten�al future use, should it align with the Embassy’s objec�ves and comply with applicable policies during the performance period.

7. The RFQ provides unit descrip�ons for billboards, mupis, flyers, etc., but does not define exact quan��es needed for the base year. Should vendors price one unit each as shown, or is there an es�mated quan�ty of units expected by media type?

Offerors should provide unit prices as a reference for the compe��on. If pricing varies by category (e.g., urban vs. rural areas or high-traffic vs. medium-traffic loca�ons), offerors should specify these differences.

(a) This is an indefinite-quan�ty contract for the supplies or services specified and effec�ve for the period stated, in the Schedule. The quan��es of supplies and services specified in the Schedule are es�mates only and are not purchased by this contract.

8. For certain items in the pricing sheet (billboards, Mupis, Mobile billboards etc.) departments, urban and rural areas are men�oned in general terms. Will the Embassy be choosing the areas for the ads or is this expected to come from the contractor, and if so, is this expected for the proposal?

The Embassy will specify the areas/departments for coverage a�er the contract is awarded and define according to different projects. The awarded contractor must be able to provide expert guidance on the most effec�ve loca�ons or areas for placing publicity within the departments selected by the Embassy.

9. Since specific departments and geographical areas for ads are not provided, should the proposal include an average “country price” for those ads?

Offerors should provide unit prices for reference, specifying differences between urban and rural areas or other categories that may impact pricing, such as high-traffic vs. medium-traffic loca�ons.

(a) This is an indefinite-quan�ty contract for the supplies or services specified and effec�ve for the period stated, in the Schedule. The quan��es of supplies and services specified in the Schedule are es�mates only and are not purchased by this contract.

10. In regards the BTL (Below The Line) ac�vi�es please provide details on the organiza�on of events, including the types of ac�vi�es involved, as well as the produc�on and distribu�on of branded merchandise. Could you please provide an es�mated number of promo�onal items and the target reach (number of people) for BTL contact, at both the city and departmental levels?

Offerors should confirm their capability to meet these requirements and provide examples of what they can offer. Pricing details are outlined in the chart provided in the solicita�on, BTL ac�vi�es are not included.

11. In the radio sec�on, to have na�onal coverage, you must have purchased several sta�ons of different formats. It is possible to recommend several sta�ons in the order of highest audience. The ques�on is because the format says 1 sta�on.

Yes, offerors may recommend mul�ple radio sta�ons if they think that is the case. The reference to “1 sta�on” pertains to the individual price for a 30-second radio spot. If pricing varies by urban vs. rural areas or other categories, offerors should specify these differences.

(a) This is an indefinite-quan�ty contract for the supplies or services specified and effec�ve for

Schedule are es�mates only and are not purchased by this contract.

Crea�ve & Content Development

12. Will The Embassy provide final message content, or should the contractor be prepared to propose culturally adapted crea�ve messaging?

The Embassy will provide the message content. However, offerors must include crea�vity, design, and produc�on as part of the unit price for each product category.

(a) This is an indefinite-quan�ty contract for the supplies or services specified and effec�ve for the period stated, in the Schedule. The quan��es of supplies and services specified in the Schedule are es�mates only and are not purchased by this contract.

13. The RFQ men�ons the requirement for design and crea�ve services in addi�on to placement and installa�on, it is also stated on the pricing sheet. Should offerors include the cost of crea�ve material development (graphic design, layouts, adapta�on of Embassy messaging) within the unit prices in Atachment A, or will crea�ve services be contracted separately?

Offerors must include the costs of crea�vity, design, and produc�on within the unit prices for each product category.

14. Within the pricing table, when the descrip�on of each item states, “Include crea�vity and design services” and/or “Include produc�on,” how is the required level of produc�on and crea�vity defined or limited for purposes of quota�on?

Produc�on refers to items such as 30-second radio spots and/or TV ads. Offerors should provide individual pricing for these products and detail what is included in their offer.

(a) This is an indefinite-quan�ty contract for the supplies or services specified and effec�ve for

Schedule are es�mates only and are not purchased by this contract.

15. Will the Embassy provide brand/visual iden�ty guidelines, or is the contractor expected to create these as part of deliverables?

The Embassy will provide brand guidelines when the contract is awarded.

16. In page 10, III specifica�ons, 3. Broadcast Media its states: “Produc�on of audio-visual content, including public service announcements (PSAs), interviews, and short documentaries”. Does the Embassy have specific people in mind for interviews and PSA’s or is the contractor expected to find them?

This is a reference to the types of services that may be required. Offerors should confirm their capability to meet these requirements and provide examples of what they can offer. The Embassy will provide addi�onal guidance for each project, including on interviews, once the contract is issued.

17. What is the expected frequency for crea�ve changes during the first year of contract?

Crea�ve changes are expected before the product goes live. Edits will be required un�l the final product meets the Embassy’s standards.

Market Research & Evalua�on

18. Is there baseline research available from the Embassy, or will contractors be expected to conduct and fund their own audience studies?

Offerors should confirm their ability to conduct audience analysis and specify the type of research they can provide as part of this contract. The Embassy may offer references if necessary, but vendors are expected to provide their own studies.

19. The RFQ men�ons monitoring, evalua�on, and in certain cases, market studies to assess campaign effec�veness. Should offerors include the costs of market research and audience analysis in their unit prices in Atachment A, or will such studies be separately scoped and funded when required?

Monitoring and evalua�on should be included in the overall contract price. Offerors must confirm their capability to conduct evalua�ons, including methodology for measuring KPIs and providing performance reports. For individual products, a short performance report may suffice. Market studies or research may be requested if the contract is used for a single campaign. Offerors must confirm their capability to conduct such studies and allocate funds from the contract budget for this purpose.

20. If the budget is allocated for a single major campaign, will contractors be expected to conduct a full-market impact study at their own cost?

If the contract is used for a single campaign, the contractor will be required to conduct a market impact study using funds from the contract budget. Offerors must confirm their capability to perform this study during the bidding process.

Communica�on & Repor�ng

21. Can you clarify what expecta�ons the Embassy has for communica�on frequency and repor�ng with the Public Diplomacy Sec�on?

Communica�on may be on an as-needed basis as needs arise. For contracts involving mul�ple services/products, mee�ngs will be scheduled as required. For single campaigns, the contractor should propose a �meline in coordina�on with the Embassy. Reports are expected for each service/product and must be delivered upon comple�on or when the product goes live.

22. The RFQ states no more than one customer complaint per month. What mechanism will the Embassy use to formally record and track “complaints”?

Refer to page 3 – I. Quality Assurance and Surveillance Plan (QASP). Customer complaints will be formally recorded through direct communica�on from the Contrac�ng Officer’s Representa�ve (COR) or the designated Point of Contact (POC) to the Contrac�ng Officer (CO).

Each complaint will be documented in detail, including the nature of the issue, the date of occurrence, and any correc�ve ac�ons taken. Complaints will be maintained as part of the official contract file, and repeated or unresolved issues may be addressed through formal contractual remedies, including issuance of a Cure No�ce or other ac�ons as prescribed under the Federal Acquisi�on Regula�on (FAR).

23. Aside from the Project Manager role men�oned in the solicita�on, is there a defined service structure to handle these requirements, with roles and responsibili�es established for each func�on within the contract?

Yes, aside from the Project Manager role men�oned in the solicita�on, the service structure for handling these requirements is expected to be proposed by the contractor as part of their technical proposal. While the solicita�on does not explicitly define roles and responsibili�es for each func�on within the contract, it is an�cipated that the contractor will provide a detailed organiza�onal structure tailored to the scope of work. This structure should ensure efficient delivery of services across all required areas, including outdoor publicity, digital adver�sing, broadcast media, print media, and audiovisual produc�on.

Administra�ve Ques�ons

24. Is this a new requirement or is there an incumbent, and if so, can they bid on the RFQ?

There is no previous contract associated with this solicita�on.

25. The RFQ does not men�on a page limit for the proposal, we just want to confirm that this is the case.

There are no specific page limits or font/forma�ng requirements for this solicita�on.

26. Is a screenshot of ac�ve SAM registra�on sufficient, or do you require a formal cer�ficate atached?

A screenshot of Ac�ve SAM Registra�on is sufficient.

27. The RFQ references IRS Form W-14 (FAR 52.229-11). Can you confirm that this form is only required if the prime contractor is a foreign en�ty, and is not applicable if the offeror is a U.S. company?

Refer to page No. 15 – 52.229-12 Tax on Certain Foreign Procurements – No�ce and Representa�on (Feb 2021). Correct, this form is only required if the prime contractor is a foreign en�ty and is not applicable if the offeror is a U.S. company.

28. The RFQ requires pricing to be submited using Atachment A (Pricing Spreadsheet), but states submissions should be in PDF format. Should offerors submit pricing in a separate Excel file, or should it be included within the same PDF as the technical narra�ve?

Offerors must submit pricing using Atachment A (Pricing Spreadsheet) as a separate Excel file in addi�on to the proposal in PDF format.

29. The RFQ states VAT must be priced separately. Should it be included as a single CLIN at the end of the pricing spreadsheet or where should it be included?

Refer to page 6 – III. Value Added Tax.

30. Will payments be milestone-based (per deliverable) or monthly/quarterly?

Refer to page 20 – 652.232-70 – Payment Schedule and Invoice Submission (Fixed-Price)

31. We want to confirm that pricing must be quoted in Dollars (USD) and not Quetzales (GTQ)?

All prices can be in US Dollar or Quetzales, depending on the Contractor’s capacity to invoice and receive payments in the currency quoted.

32. ADDENDUM TO 52.212-1, A.2, 2 states “Evidence that the offeror/quoter operates an established business with a permanent address and telephone lis�ng; in Guatemala or plans to establish an office within 30 days of contract award.” What evidence is needed to show an established business in Guatemala, just a lease/telephone contract or also a commercial license (“SAT” number or “Patente de Comercio”)?

This does not restrict compe��on as you may choose to either establish a presence or work through a local partner.