Air Force/Space Force Branding Marketing Optimization
Closed Solicitation Posted
- Solicitation number
- FA302223Q0334
- Agency
- Air Education and Training Command Air Force, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- Place of performance
- Jbsa Randolph, Texas 78150, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The contractor is expected to evaluate and optimize the trademark licensing/merchandise licensing program of the Air & Space Forces Intellectual Property Management Office (ASFIPM). This includes conducting market research, providing guidance on licensing agreement negotiations, developing customized documents to aid in licensee identification and evaluation, and creating a 5-year licensing strategy. The contract will last for 9 months from the date of award, with the contractor working primarily remotely but making 1-2 on-site visits to San Antonio, Texas.
List of services to be provided by the contractor:
- Evaluation of the existing trademark licensing/merchandise licensing program.
- Benchmarking the program against three competitive, non-military licensing programs.
- Conducting market research to identify potential licensing opportunities and target markets.
- Providing guidance on licensing agreement negotiations, including terms and royalty structures.
- Developing customized documents (license application questions, checklists, scorecards) for licensee identification and evaluation.
- Creating a comprehensive 5-year licensing strategy tailored to the ASFIPM's brands and business goals.
- Making 1-2 on-site visits to San Antonio, Texas for program observation and deliverable presentation.
Notice text
4 versions
Update #4 · Latest ·
The Client seeks to have an independent third party (the “Contractor”) with proven experience in trademark licensing/merchandise licensing programs evaluate the overall performance of the San Antonio, Texas-based trademark licensing/merchandise licensing program; provide best practices from industry to optimize operations; and develop a formal licensing strategy that will further enhance the brands’ overall equity. Contractor must be able to demonstrate professional involvement in the trademark licensing field, to include possessing specialized knowledge of the retail landscape and supply chain, the social compliance requirements for domestic and overseas factories, and the laws and regulations governing trademark licensing, as well as access to other licensing programs from which to benchmark. The specific objectives of the project are as follows:
- Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military)
- Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF’s Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta.
- Provide guidance on licensing agreement negotiations, including terms and royalty structures.
- Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses.
- Develop a comprehensive 5-year licensing strategy tailored to the DAF’s brands and business goals.
Please see AFPAA Combo V4 09222023 and Attch - 6 Past Perfomrance Questionnaire FA302223Q0334 V2 for most up to date infomation.
Update #3 ·
The Client seeks to have an independent third party (the “Contractor”) with proven experience in trademark licensing/merchandise licensing programs evaluate the overall performance of the San Antonio, Texas-based trademark licensing/merchandise licensing program; provide best practices from industry to optimize operations; and develop a formal licensing strategy that will further enhance the brands’ overall equity. Contractor must be able to demonstrate professional involvement in the trademark licensing field, to include possessing specialized knowledge of the retail landscape and supply chain, the social compliance requirements for domestic and overseas factories, and the laws and regulations governing trademark licensing, as well as access to other licensing programs from which to benchmark. The specific objectives of the project are as follows:
- Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military)
- Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF’s Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta.
- Provide guidance on licensing agreement negotiations, including terms and royalty structures.
- Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses.
- Develop a comprehensive 5-year licensing strategy tailored to the DAF’s brands and business goals.
Please see AFPAA Combo V3 09152023 for most up to date infomation.
Update #2 ·
The Client seeks to have an independent third party (the “Contractor”) with proven experience in trademark licensing/merchandise licensing programs evaluate the overall performance of the San Antonio, Texas-based trademark licensing/merchandise licensing program; provide best practices from industry to optimize operations; and develop a formal licensing strategy that will further enhance the brands’ overall equity. Contractor must be able to demonstrate professional involvement in the trademark licensing field, to include possessing specialized knowledge of the retail landscape and supply chain, the social compliance requirements for domestic and overseas factories, and the laws and regulations governing trademark licensing, as well as access to other licensing programs from which to benchmark. The specific objectives of the project are as follows:
- Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military)
- Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF’s Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta.
- Provide guidance on licensing agreement negotiations, including terms and royalty structures.
- Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses.
- Develop a comprehensive 5-year licensing strategy tailored to the DAF’s brands and business goals.
Please see AFPAA Combo V2 09132023 for most up to date infomation.
Update #1 ·
The Client seeks to have an independent third party (the “Contractor”) with proven experience in trademark licensing/merchandise licensing programs evaluate the overall performance of the San Antonio, Texas-based trademark licensing/merchandise licensing program; provide best practices from industry to optimize operations; and develop a formal licensing strategy that will further enhance the brands’ overall equity. Contractor must be able to demonstrate professional involvement in the trademark licensing field, to include possessing specialized knowledge of the retail landscape and supply chain, the social compliance requirements for domestic and overseas factories, and the laws and regulations governing trademark licensing, as well as access to other licensing programs from which to benchmark. The specific objectives of the project are as follows:
- Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military)
- Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF’s Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta.
- Provide guidance on licensing agreement negotiations, including terms and royalty structures.
- Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses.
- Develop a comprehensive 5-year licensing strategy tailored to the DAF’s brands and business goals.
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Notice history
| Notice | Type | Posted |
|---|---|---|
| Air Force/Space Force Branding Marketing Optimization | Solicitation | |
| SOURCES SOUGHT Air Force/Space Force Branding Marketing Optimization | Pre-Solicitation |
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