SOURCES SOUGHT Air Force/Space Force Branding Marketing Optimization
Closed Pre-Solicitation Posted
A newer solicitation was posted. See the latest solicitation from .
- Solicitation number
- FA302223Q0334
- Agency
- Air Education and Training Command Air Force, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- Place of performance
- Jbsa Lackland, Texas 78236, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The federal contract opportunity seeks an industry consultant to review and assess the trademark licensing program for the Air Force/Space Force, conduct market research, provide guidance on licensing agreement negotiations, develop customized documents for potential licensees, and create a comprehensive 5-year licensing strategy. The contractor will primarily work remotely, with potential for 1-2 on-site visits in San Antonio, Texas. Travel costs will be included in the total contract price.
Products and Services to be provided:
- Review and assessment of the trademark licensing program.
- Market research on retail landscape and potential licensing opportunities.
- Guidance on licensing agreement negotiations.
- Development of customized documents for potential licensees.
- Creation of a comprehensive 5-year licensing strategy.
Notice text
This is a sources sought for an upcoming requirement, created in order to gauge interest for market research purposes. No contract will be awarded as a result of this action.
The customer is searching for an industry consultant will review and assess the trademark licensing program for effectiveness and efficiency, analyze the consumer market to see where we are undersaturated or oversaturated with Air Force/Space Force-branded merchandise, and develop a formalized merchandise licensing plan based on their findings and industry best practices.
a. Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military).
b. Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF's Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta.
c. Provide guidance on licensing agreement negotiations, including terms and royalty structures.
d. Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses.
e. Develop a comprehensive 5-year licensing strategy tailored to the DAF's brands and business goals.
The contractor will perform primarily remotely with 1-2 on-site visits in San Antonio, Texas (JBSA Randolph), if needed, to observe the program and present deliverables. Travel costs will be included in the total contract price.
Attachments
| File | Type | Posted |
|---|---|---|
| Statement of Work - 17 July 2023.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Air Force/Space Force Branding Marketing Optimization | Solicitation | |
| SOURCES SOUGHT Air Force/Space Force Branding Marketing Optimization | Pre-Solicitation |
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