Attch 2. Exhibit D- DoD WG Style Guide CAO_20210701.pdf

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VISUAL GUIDELINES

DEPARTMENT OF DEFENSE

2021 WARRIOR GAMES

The Warrior Games showcase the resilient spirit of today’s wounded, ill, or injured service members from all branches of the military. After overcoming significant injuries and illnesses, these athletes prove that life can continue.

All printed materials and signage must be approved in advance. For permissions of inquiries on using Warrior Games marks and supporting graphics, please contact:

Travis Claytor Director, Strategic Communications

TravisClaytorAPR@Gmail.com

Sarah Hauck TRADOC Communication Directorate sarah.l.hauck.civ@mail.mil

C O N T E N T S

ABOUT THE GAMES

CAMPAIGN PLATFORM

LOGO FORMATS . . . . . . . . . . . . . . . . . . . . . . 6-10

MILITARY SEALS . . . . . . . . . . . . . . . . . . . . . . . . 1 1

COLOR PALETTE

FONTS

EVENT PICTOGRAPHS

TAGLINE AND WEBSITE

VISUAL ASSETS

The Department of Defense (DoD) Warrior Games were created in 2010 and designed to introduce wounded, ill, and injured service members and veterans to Paralympic-style sports.

The Warrior Games showcase the resilient spirit of today’s wounded, ill, or injured service members from all branches of the military. After overcoming significant injuries and illnesses, these athletes prove that life can continue after becoming wounded, ill, and injured.

The United States Army will host the 2021 Department of Defense Warrior Games on September 12-22 at the ESPN Wide World of Sports Complex in Florida.

Adaptive sports help wounded warriors build strength and endurance, while also drawing inspiration from their teammates. The goal of the Warrior Games is to demonstrate the incredible potential of wounded warrior athletes through competitive sports.

A B O U T T H E G A M E S

A B O U T T H E G A M E S

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C A M P A I G N P L A T F O R M

C A M P A I G N P L A T F O R M

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The Athletes.

Warrior Games athletes have served their country—and made sacrifices. Instead of being taken out of the fight by their injuries and illnesses, they persevere both mentally and physically. These athletes are redefining their lives despite the challenges they face.

The Platform.

The Warrior Games community recognizes our athletes’ selflessness, bravery, and ability to conquer the impossible. Our athletes embody strength and courage because they are fearless—they are unbound.

Despite uncertainty and obstacles, they press forward without limitations.

P R I M A R Y L O G O W / O S E R V I C E B R A N C H E S

P R I M A R Y L O G O W I T H S E R V I C E B R A N C H E S

P R I M A R Y L O G O

P R I M A R Y L O G O This primary logo should appear wherever possible, including print, video, out-of-home and other materials created for the 2021 Warrior Games. The main exception to this usage is promotional items. Usage of that modified logo appears on pages 7-9. The proportions of the “Department of Defense” eyebrow should not be altered. The service branches should be included on any application of the mark that allows for clear readability. Otherwise, the service branches can be omitted.

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The Warrior Games logo may be used in full-color, full-color reversed, single-color or single-color reversed formats as necessary. When the full-color logo is placed on a complex or solid dark background and there is a question about whether it will stand out sufficiently, use the single-color version. When the logo is displayed against a photographic background, choose an area on the background in which allows for maximum readability, or darken the surrounding area of the photograph to provide sufficient contrast.

L O G O V A R I A T I O N S

Single Color Logo Variations w/o Service Branches (to be use when mark is too small for branches to be legible)

Full Color Reverse Single Color Reversed

Full Color

L O G O V A R I A T I O N S

L O G O V A R I A T I O N S

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The Warrior Games logo may be used in full-color, full-color reversed, single-color or single-color reversed formats as necessary. When the full-color logo is placed on a complex or solid dark background and there is a question about whether it will stand out sufficiently, use the single-color version. When the logo is displayed against a photographic background, choose an area on the background in which allows for maximum readability, or darken the surrounding area of the photograph to provide sufficient contrast.

L O G O V A R I A T I O N S

L O G O V A R I A T I O N S

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L O G O V A R I A T I O N S

Single Color

Full Color Reverse Single Color Reversed

Full Color

P L A C E M E N T

P L A C E M E N T Clear area will ensure that the logo is easily recognizable and identified from its background. Clear area is completely separate from other elements such as graphics or text. Additionally, for the sake of legibility, the logo should not be produced at a width less than one inch, regardless of the overall size of the layout.

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L O C A T I O N S P E C I F I C

L O C A T I O N S P E C I F I C A version of the logo specific to this year’s location has been developed for use on commemorative promotional applications. This version of the logo should not be used in other applications such as collateral, campaign advertising or event signage unless specifically indicated by a representative of the Warrior Games.

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O F F I C I A L M I L I T A R Y B R A N C H S E A L S

These are the official seals for each branch of the U.S. military. When using the seals or when mentioned in copy, they should be named as follows, and in this order: “U.S. Army, Marine Corps, Navy, Air Force, Space Force, Special Operations Command

(SOCOM).”

Also shown are the international participants participating:

I N T E R N A T I O N A L P A R T I C I P A N T S

M I L I T A R Y S E A L S

M I L I T A R Y S E A L S

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The primary colors are the main colors that should be used when creating content for the brand campaign.

To maintain their integrity, the brand colors should only be reproduced per the specifications.

C A M P A I G N C O L O R S

PMS 711 C

C: 11 M: 98 Y: 92 K: 2

R: 213 G: 38 B: 47

D12A2F

PMS COOL GRAY 3 C

C: 20 M: 17 Y: 17 K: 2

R: 199 G: 197 B: 196

CAC8C8

PMS 288 C

C: 100 M: 88 Y: 27 K: 19

R: 30 G: 55 B: 109

002D73

PMS BLACK 6 C

C: 0 M: 0 Y: 0 K: 100

R: 0 G: 0 B: 0

111820

C O L O R P A L E T T E

C O L O R P A L E T T E

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MONTSERRAT BLACK

Montserrat Black is the primary typeface for advertising applications.

It is appropriate for use in headlines and callout copy.

F O N T S

F O N T S

K H A N D B O L D Khand Bold is the primary headline typeface for communications and collateral applications.

It is appropriate for use in headlines and callout copy.

D-DIN BOLD

D-DIN REGULAR

D-DIN Bold and D-DIN Regular are the primary headline typeface for communications and collateral applications. It is appropriate for use in headlines and callout copy.

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A R C H E R Y C Y C L I N G G O L F I N GF I E L D

I N D O O R R O W I N G P O W E R L I F T I N G S H O O T I N G S I T T I N G V O L L E Y B A L L

S W I M M I N G T R A C K W H E E L C H A I R R U G B YW H E E L C H A I R B A S K E T B A L L

E V E N T P I C T O G R A P H S

E V E N T P I C T O G R A P H S

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C A M P A I G N T A G L I N E

Service to the Nation

C A M P A I G N W E B S I T E

The URL for the Warrior Games event is dodwarriorgames.com.

Please do not use the “www.” prefix when typesetting.

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#WarriorGames #2021warriorgames

Marketing materials should include the Warrior Games URL and hashtag. The annual hashtag is #WarriorGames.

This year’s specific hashtag is #2021warriorgames No other variations of Warrior Games hashtags are authorized.

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Bursts from the Warrior Games palette represent that energizing “instant” when training and life experience come together. They can be used as background textural elements across the campaign.

B L U E C O L O R C L O U D R E D C O L O R C L O U D

VISUAL ASSE TS

V I S U A L A S S E T S

D O D W A R R I O R G A M E S