A5 FMSR information.docx

This is a Field and Marketing Sales Representative information document for the West Virginia Lottery's Modern Retail Central Gaming System Solution RFP, detailing the territorial organization and retailer coverage across the state. The document outlines 15 distinct sales territories (numbered 202-216) that collectively cover all 55 counties in West Virginia, with each territory assigned a specific Field and Marketing Sales Representative. The territories range from 80 to 125 retailers per representative, with territory assignments based on geographic county clusters. Territory 202 covers the northern panhandle region with 125 retailers across Hancock, Brooke, Ohio, and Marshall counties, while territory 216 covers the southern coalfield region with 89 retailers across Wyoming, Mingo, Logan, and McDowell counties. The complete territorial structure provides comprehensive retail coverage across the state, establishing the framework for sales representation and marketing efforts related to the lottery's gaming system modernization initiative.

The document serves as a reference guide for understanding the existing sales force structure and retail network that will be integral to the implementation and ongoing support of the Modern Retail Central Gaming System Solution. This information establishes the baseline organizational structure for how retailers across West Virginia are currently managed and represented, which is relevant to any contractor's understanding of the scope of retail locations that will require training, technical support, and ongoing communication throughout the system deployment and operational phases. The territorial breakdown enables targeted outreach and support strategies for the gaming system rollout across the diverse geographic regions of the state.