A4 WV Lottery Advertising Schedule_2024-2026.pdf
PDF 429 KB Posted
- Solicitation number
- CRFP 0705 LOT2700000001 1
- Issued by
- Kanawha County, West Virginia
About this file
This is a West Virginia Lottery advertising schedule document outlining the state's promotional campaign calendar for 2024 through 2026. The schedule details multiple lottery product campaigns spanning a three-year period, with each campaign specifying start and end dates and the types of media assets to be utilized. Campaigns range from seasonal promotions such as Halloween and Holiday campaigns to product-specific initiatives like Mega Millions, Lotto America, and iPlay launches. The advertising assets employed across campaigns include broadcast media (television and radio), digital assets (digital advertising, social media, apps, web, collegiate and sponsorship digital, and gas station television), and point-of-sale materials (flyers, posters, window decals, and retail display headers). The 2024 schedule contains eleven primary campaigns beginning December 26, 2023, and extending through December 31, 2024. The 2025 schedule comprises eight campaigns running from January 1 through December 31, 2025, while the 2026 schedule includes fourteen campaigns with a start date of January 4, 2026, and various end dates throughout the year, including some campaigns extending into early 2027.
The document provides a comprehensive promotional roadmap for the West Virginia Lottery's marketing efforts but does not specify pricing, budget allocations, contract award dates, or specific response deadlines. The schedule indicates that individual assets may vary from campaign to campaign, suggesting flexibility in media mix based on campaign objectives and target audiences. The multi-year planning framework demonstrates the state's commitment to continuous lottery promotion across diverse channels and demographics, with emphasis on both traditional broadcast media and modern digital marketing strategies to maximize player engagement and awareness of various lottery products and promotions.
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Other files
| File | Type | Posted |
|---|---|---|
| A15 iLottery.docx | DOCX document | |
| A1_West_Virginia_Lottery_Additional_Information.docx | DOCX document | |
| A5 FMSR information.docx | DOCX document | |
| A9 Two Years Net Sales.xlsx | XLSX spreadsheet | |
| A6 WV Consumables.xlsx | XLSX spreadsheet | |
| A13 Copy of WV Game Launches.xlsx | XLSX spreadsheet | |
| A8 Top 100 Retailers FY 25.pdf | ||
| A14 WV Lottery POS Cost.pdf | ||
| LOT RFP APPENDICES PDF.pdf | ||
| A0 Appendices Glossary and Exhibit List_updated_9-24-26-TH (1).docx | DOCX document | |
| Exhibit A - RFP Cost Sheet (1).xlsx | XLSX spreadsheet | |
| A10 Instant_Sales_by_Game__PP.csv | CSV file | |
| A10 Instant Sales by Game.csv | CSV file | |
| CRFP LOT27-01 Solicitation Documents.pdf | ||
| A2 Retailer Name and Address List.xlsx | XLSX spreadsheet | |
| A7 West Virginia Lottery A&U Research (July 2025).pdf | ||
| A12 Sales by Retailer.xlsx | XLSX spreadsheet | |
| A3 Promotional_Events_2024-2025.xlsx | XLSX spreadsheet | |
| A11 Average_Weekly_Retailer_Sales 2 years.xlsx | XLSX spreadsheet |
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Text version
WEST VIRGINIA LOTTERY ADVERTISING SCHEDULE 2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Proceeds 2024 (Broadcast Media & Digital Assets) 12/26/2023 3/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Frogger (Digital Assets) 12/26/2023 1/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Big Sweet (Broadcast Media & Digital Assets) 12/26/2023 1/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
X Family/Lotto America Collect N Win (Broadcast Media, Digital, & POS Assets) 2/1/2024 4/30/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
$30 VIP Bonus (Broadcast Media & Digital Assets) 3/1/2024 3/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
X Family/Lotto America CNW (Broadcast Media, Digital, & POS Assets) 4/1/2024 4/30/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Pop N Win CNW (Broadcast Media, Digital, & POS Assets) 5/1/2024 6/30/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Speedrun (Broadcast Media & Digital Assets) 7/1/2024 7/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
August Family (Broadcast Media & Digital Assets) 8/1/2024 8/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Halloween (Broadcast Media & Digital Assets) 9/1/2024 10/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End iPlay Launch (Broadcast Media & Digital Assets) 11/1/2024 12/31/2024
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Holiday-Winning Wonderland PlayON 2nd Chance (Broadcast Media, Digital, & POS Assets) 11/15/2024 12/31/2024
ASSETS INCLUDED (Individual assets may vary campaign to campaign.)
Broadcast Media: TV and Radio
Digital Assets: Digital Advertising, Digital Billboards, Retail Digital, Social Media, App, Web, Collegiate and Sponsorship
Contract Digital, and Gas Station TV (where applicable)
POS: Flyers, GT Topper Posters, GT Magnetic Clip Poster, Walmart Play Station Headers, New Play Station Headers, H-
Pop Dispenser Headers, Window Decals
WEST VIRGINIA LOTTERY ADVERTISING SCHEDULE 2025
Proceeds 2025 (Broadcast Media & Digital Assets) 1/1/2025 3/31/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Jumbo Family/PlayON 2nd Chance (Broadcast Media, Digital, & POS Assets) 2/1/2025 3/31/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Mega Millions 2025 Change/PlayON 2nd Chance 4/5/2025 6/30/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End iPlay Launch-2nd Phase (Broadcast Media & Digital Assets) 4/1/2025 8/2/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Jurassic World Licensed Scratch off (Broadcast Media, Digital, & POS Assets) 8/3/2025 10/31/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Halloween Omnichannel (Digital Assets) 10/11/2025 10/31/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Holiday (Broadcast Media & Digital Assets) 11/2/2025 12/31/2025
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Dragon Keno Blast Omnichannel (Digital Assets) 12/14/2025 12/31/2025
ASSETS INCLUDED (Individual assets may vary campaign to campaign.)
Broadcast Media: TV and Radio
Digital Assets: Digital Advertising, Digital Billboards, Retail Digital, Social Media, App, Web, Collegiate and
Sponsorship Contract Digital, and Gas Station TV (where applicable)
POS: Flyers, GT Topper Posters, GT Magnetic Clip Poster, Walmart Play Station Headers, New Play Station
Headers, H-Pop Dispenser Headers, Window Decals
WEST VIRGINIA LOTTERY ADVERTISING SCHEDULE 2026
Proceeds 2026 (Broadcast Media & Digital Assets) 1/4/2026 3/28/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Celebrate 40 Years (Digital & POS Assets) 1/4/2026 2/28/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End iPlay Anywhere, Anytime (Broadcast Media & Digital Assets) 1/4/2026 3/28/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Mega Millions 2nd Chance (Digital Assets) 2/9/2026 3/1/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Millionaire for Life (Broadcast Media, Digital, & POS Assets) 3/1/2026 5/30/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
40th Retailer Promo Tour-Individual Locations (Broadcast Media & Digital Assets) 3/5/2026 10/22/2026
40th Retailer Promo Tour-Tour as a Whole (Digital Assets) 5/11/2026 5/31/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End iPlay Cash for Gas Promotion (Digital Assets) 5/31/2026 7/31/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End iPlay Anywhere, Anytime (Broadcast Media & Digital Assets) 5/31/2026 9/12/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Celebrate 40 Years (Digital Assets) 6/7/2026 6/27/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Lotto America 2nd Chance (Digital Assets) 7/11/2026 7/31/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
NFL X's & O's (Broadcast Media, Digital, & POS Assets) 9/13/2026 11/14/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Mountain State Money 2nd Chance (Digital Assets) 9/12/2026 9/30/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Halloween Omnichannel (Digital Assets) 10/10/2026 10/31/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Holiday 2nd Chance (Broadcast Media & Digital Assets) 11/15/2026 1/2/2026
Campaign Name Campaign Run Dates - Start Campaign Run Dates - End
Celebrate 40 Years (Digital Assets) 12/11/2026 12/31/2026
ASSETS INCLUDED (Individual assets may vary campaign to campaign.)
Broadcast Media: TV and Radio
Digital Assets: Digital Advertising, Digital Billboards, Retail Digital, Social Media, App, Web, Collegiate and
Sponsorship Contract Digital, and Gas Station TV (where applicable)
POS: Flyers, GT Topper Posters, GT Magnetic Clip Poster, Walmart Play Station Headers, New Play Station
Headers, H-Pop Dispenser Headers, Window Decals
| Advertising_Schedule_2024 |
| Advertising_Schedule_2025 |
| Advertising_Schedule_2026 |
File details come from the government source that posted it. Updated .