03 - FSA Brand Guidelines.pdf

FEDERAL STUDENT AID

BRAND

GUIDELINES

JUNE 2021

BRAND GUIDELINESTABLE OF CONTENTS

Introduction� 3

Our Voice and Tone� 6

Writing Guidelines� 9

Logo Usage� 11

Logo Usage: General� 12

Logo Usage: Spacing and Scaling� 15

Logo Misuse� 16

Logo Usage: With Other Logos or Sub-Brands� 17

U.S. Department of Education Seal� 18

Favicon/Social Media Icon Usage� 19

Official Partner of Federal Student Aid badge� 20

General Design Guidelines� 21

Color Palette� 22

Color Proportions� 24

Typography: Sans Serif� 25

Typography: Serif� 27

Photography Guidelines� 28

Illustrations� 29

Iconography� 30

Charts, Graphs, Tables, and Data Visualizations� 31

Templates and Miscellany� 32

Brand Examples� 36

Email and Text Messaging Guidelines� 37

Email and Text Messaging Guidelines� 38

Web Design Guidelines� 39

FSA App Design Guideline� 41

Accessibility� 42

Resources and Support� 45

FSA Brand Working Group� 47

Contacts� 48

Note: Each table of content item is hyperlinked. You can also navigate the PDF using Acrobat’s Bookmarks panel.

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BRAND GUIDELINES

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INTRODUCTION

STUDENTS ARE

AMERICA’S

SMARTEST

INVESTMENT

Every year, we provide more than $120 billion in grants, loans, and work-study funds to millions of borrowers—all to make a college education possible. We ensure that students who want to further their education have the opportunity to go to college and realize their potential—and by doing so build resilience, enrich our communities, and strengthen our economy. That’s why we are dedicated to funding America’s future, one student at a time.

As the Federal Student Aid (FSA) brand expands to encompass the entire student aid lifecycle, from the FAFSA® form all the way through the repayment process, we want to ensure our brand and products reflect the potential a mind can achieve with support from FSA.

These brand guidelines are based on research and testing with our target audiences and serve as the foundation for our communications and designs.

When used consistently, they help our organization bring FSA’s promise to life throughout our many customer touchpoints.

Our goal is to give FSA a consistent voice and look. But the speed of digital innovation can make that difficult. So one new tool we’re introducing and referencing in this guide is our FSA Design System.

This online reference takes over the guidance for our digital products, and provides designers and developers with a living, continually updated source of truth.

It’s important that you adhere to these guidelines so our communications are consistent, accessible, and effective. And so that we can live up to our reputation as a trusted financial aid resource.

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BRAND GUIDELINESIntroduction

THE FSA BRAND

FSA’s vision is to be the most trusted and reliable source of student financial aid, information, and services in the nation. Having a strong brand reinforces FSA’s vision.

It defines the reason we exist and the role we play in our customers’ lives. Our brand isn’t just how we look, it’s also how we talk and act. It defines the programs and the resources we provide, the skills and qualities we bring to our organization, the interactions we have with our customers, and the key messages we want to communicate.

BRAND PURPOSE

Our role is to guide students, parents, and borrowers toward the possibility of a more successful future.

• We’re not here to tell them what to do.

• We’re here to show them the way.

• We’re the resource that helps them visualize what could be.

• And we’re always empowering them to take the right steps.

BRAND BELIEFS

We believe in helping students understand their educational possibilities and in clarifying the complexities of federal student aid.

Here are the actions we should take as we work toward fulfilling these beliefs:

• Inspire. Help students visualize how education can lead them to a brighter future.

Show them possibilities. Help them get excited about what’s to come.

• Predict. Proactively understand what our customers need and provide solutions to them at the right time—ideally before they even realize they need them. Always think ahead, suggest next steps, and prompt them with reminders, if it helps get the job done.

• Personalize. Listen to what each customer needs on an individual basis and personalize our messages and actions accordingly.

Suggest only the most relevant options, without overwhelming.

• Streamline. Make each experience clearer by stripping away unnecessary complexity.

Explain things in plain language.

Exceptions to Brand Guidelines The purpose of the 2021 Brand Guidelines is to create a consistent and unified experience for FSA’s stakeholders, and the intention of the Brand Working Group is to assist content and product developers in that process and streamline the process as much as possible.

While guidance is essential for external-facing content and is encouraged for internal-facing documents, it does not supersede instances where business requirements dictate using other design and formatting, such as when collaborating with other agencies that have differing needs. If you have any questions regarding these exceptions, please do not hesitate to email FSA.brand@ed.gov.

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OUR VOICE

AND TONE

BRAND GUIDELINESOur Voice and Tone

OUR VOICE

As we create materials and communications for customers, it’s important that we write and speak in a consistent way. This is what’s known as our “voice.” Think of it as our brand’s personality expressed through language. No matter who we’re talking to or at what level, it should all feel like it’s coming from the same source.

At FSA, our voice is simple, direct, encouraging, and confident. We also follow the Federal Plain Language Guidelines and the Plain Language Act.

SIMPLE

We attempt to make the college financial aid process easy. And while financial aid can be complicated, we’re happy to explain the process, and we speak in understandable, conversational terms.

DIRECT

We’re straightforward and sincere. We tell the hard truths about financial aid when needed, and we are unambiguous whenever possible.

ENCOURAGING

We’re here to help. And we urge our audience on with positive encouragement. We like what we do, and it’s reflected in the way we approach our purpose.

CONFIDENT

We know our subject inside and out, and we specialize in helping students pay for higher education. We’re the most trusted source of federal financial aid information.

To clarify further, our voice can be described as:

• Simple, but not simplistic

• Friendly, but not buddy-buddy

• Direct, but not cold

• Encouraging, but not overbearing

• Confident, but not arrogant

• Knowledgeable, but not know-it-all

Overall, our voice is that of a helpful, friendly financial aid resource who always makes the topic easier to understand, and always focuses on helping the user take positive action. That coach personality should come through in all of our communications

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BRAND GUIDELINESOur Voice and Tone

OUR TONE

Tone is different from voice. Tone is the specific language we use, the way we construct sentences, and the sound of our words. While our voice should always stay consistent—it’s our personality, after all—our tone should change depending on the context of the communication.

For example, in your personal life, you would present a piece of information differently to a four-year-old than you would to a 40-year-old. And you’d present it differently on the phone than you would in a letter. That’s the difference in tone. But no matter what, the information is still from you—different tone, same voice/ personality.

For FSA, different situations and different audiences require different tones, too. For example, we communicate through various channels, including our websites, social media platforms, email, direct mail, and more. Our tone should change from one channel to the next to suit 1) the audience and 2) how people expect to be communicated to in each channel.

This means there are situations— such as some social media platforms—in which we can and should talk more conversationally than we would in other situations, such as a letter or direct mail. But no matter what, it should all feel like it’s coming from the same helpful, knowledgeable personality.

Throughout this guide, you’ll find examples of how our tone changes for different platforms and communication channels.

SOCIAL

MEDIA

VIRTUAL

ASSISTANT WEBSITE EMAIL

DIRECT

MAIL

Conversational FormalTONE

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WRITING

BRAND GUIDELINESWriting Guidelines

The Federal Student Aid Writing Style Guide helps ensure consistency across our many communication channels.

It covers various topics, including:

• program names;

• punctuation and formatting;

• spelling, capitalization, and usage;

• plain language guidance and checklist; and

• trademark guidelines.

You can find our writing style guide on SharePoint.

June 2021� Page 10 https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx?RootFolder=%2FFSA%20Brand%2FStyle%20Guides&FolderCTID=0x012000162F4471EB569E46BF8A214409998FFE&View=%7BFBA15A49%2DEB54%2D4769%2D8BB2%2D74E1260AA2CC%7D https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx?RootFolder=%2FFSA%20Brand%2FStyle%20Guides&FolderCTID=0x012000162F4471EB569E46BF8A214409998FFE&View=%7BFBA15A49%2DEB54%2D4769%2D8BB2%2D74E1260AA2CC%7D

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LOGO

USAGE

BRAND GUIDELINESLOGO USAGE: GENERAL

GENERAL GUIDELINES

FSA’s logo is the foundational element of our style. Therefore, it should only be used as outlined in this guide and should never be altered or distorted.

The U.S. Department of Education (ED) seal should not be integrated into FSA’s logo, but it can be used in communications.

The alt-text tag for the logo should be “Federal Student Aid—an office of the U.S. Department of Education.”

Replace Old Logos The FSA logo has been updated to improve readability, 508 compliance, and consistency with the FSA Design System colors.

Note that the “Proud Sponsor...”

tagline, which is no longer in use as an FSA campaign, also has been removed. Please download the new logo and use it to replace any instances of the old version.

June 2021� Page 12 https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx?RootFolder=%2FFSA%20Brand%2FLogos&FolderCTID=0x012000162F4471EB569E46BF8A214409998FFE&View=%7BFBA15A49%2DEB54%2D4769%2D8BB2%2D74E1260AA2CC%7D https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx?RootFolder=%2FFSA%20Brand%2FLogos&FolderCTID=0x012000162F4471EB569E46BF8A214409998FFE&View=%7BFBA15A49%2DEB54%2D4769%2D8BB2%2D74E1260AA2CC%7D

BRAND GUIDELINESLogo Usage: General

PREFERRED CONFIGURATION

The horizontal version of the logo is the preferred version and should be used for the majority of communication materials. The color logo is used on a white background or a simple, low-contrast, light photographic background (close to white).

If the logo is included in printed communications, the preferred logo uses the Pantone Matching System (PMS) to achieve the exact colors. The spot colors are PMS 3539 C (Medium Green) and PMS 425 C (Medium Gray). However, if budgeting does not allow for the use of spot colors, please refer to the full color values provided.

ONE-COLOR VERSIONS

When the preferred color logo cannot be used, the black or grayscale versions can be used.

ONE-COLOR REVERSE

The one-color reverse logo may be used on any of the primary colors (referenced on page 22).

PREFERRED HORIZONTAL LOGO� Download

ONE-COLOR BLACK VERSION� Download

ONE-COLOR GRAY VERSION� Download

ONE-COLOR REVERSE VERSION*� Download

* The one-color reverse version file does not include a background color. The dark blue shown here is meant to represent a sample background that the logo might be placed on.

CMYK: 63/51/45/33

RGB: 88/94/96

Hex # 585e60 FSA Design System:

gray-60

PMS: 425 C

PMS: 433 U

CMYK: 71/0/100/10

RGB: 62/161/27

Hex # 3ea11b FSA Design System:

sulu-75

PMS: 3539 C

PMS: 2424 U

Note: For logo usage on the web, visit the online FSA Design System.

June 2021� Page 13 https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx https://federalstudentaid.invisionapp.com/dsm/fsa/fsa-design-system

BRAND GUIDELINESLogo Usage: General

VERTICAL LOGO

The stacked version of the logo shown here should only be used when space isn’t available for the preferred logo, such as on vertical web banners.

VARIATIONS

The reversed version of the logo can be used as shown in the example on the far right. The dark blue shown is meant to represent a sample background that the logo might be placed on—it is not part of the actual logo file.

VERTICAL LOGO� Download

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BRAND GUIDELINESLOGO USAGE: SPACING AND SCALING

The relationship between “Federal Student Aid” and “An office of the U.S. Department of Education” must remain consistent at any size.

Spacing and minimum size requirements should be adhered to for optimal presentation of FSA’s brand identity.

Clear space around logo provides space for it to breathe and helps it stand out from surrounding elements. Use the height of the letter “F” as a measuring tool to determine proper spacing.

0.7058″ Wide

1.625″ Wide

Smallest readable size logo without alterations.

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BRAND GUIDELINESLOGO MISUSE

UNACCEPTABLE USES

The logo must never be altered or manipulated by means of condensing, stretching, distorting, altering the spacing between the letters, or by using different colors.

Do not create a new FSA logo or tailor the official FSA logo for your office.

Do not add any effects to the logo or alter the size of the logo elements independent of each other. The size of the entire logo may be changed, but all elements must remain proportionate.

Note that the “Proud Sponsor of the American Mind” campaign has been retired and the logo with that tagline should no longer be used.

DO NOT:

Change the color.

Alter elements.

Scale the logo horizontally.

Scale the logo vertically.

Add any effects to the logo.

Use the retired version with the “Proud Sponsor” tagline.

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BRAND GUIDELINESLOGO USAGE: WITH OTHER LOGOS OR SUB-BRANDS

Testing and research has shown that users are not necessarily aware of or understand Federal Student Aid’s relationship with the Department of Education, institutional partners such as schools, and loan servicing partners.

In order to strengthen and clarify the FSA brand, co-branding (placing the FSA logo in proximity to or on the same page with other logos) is generally discouraged.

When co-branding is necessary, a lockup of the FSA and other logo (including the ED seal) should never be used. Instead, separate the logos used as much as possible within the design, by for example placing the logos on opposite sides of the page or content elements.

Color and black-and-white versions of the Department of Education seal.

For further guidance on co- or sub-branding, contact the FSA brand working group at FSA.brand@ed.gov.

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BRAND GUIDELINESU.S. DEPARTMENT OF EDUCATION SEAL

USE OF ED SEAL

In general, it is discouraged to co-brand FSA materials with the Dept. of Ed. Seal in order to avoid brand confusion. However, it is sometimes necessary to use the ED seal in a support position to the FSA logo. In these cases the FSA logo takes visual priority.

SIZE AND PLACEMENT

When in close proximity to the FSA logo, the ED seal should not be larger than 120 percent of the FSA logo. It is encouraged not to use the ED Seal in close proximity wherever possible, however.

When not in close proximity to the FSA logo, the ED seal can be enlarged up to 250 percent of the FSA logo when it is screened back to 30 to 60 percent. This minimizes the priority of the seal in relation to the FSA logo.

EXAMPLES OF CORRECT USAGE

Federal Student Aid | StudentAid.gov 830 First St. NE, Washington DC, 20002

Dear Name:

Start text here

DATE

FIRST LAST, TITLE

COMPANY

ADDRESS

CITY, STATE ZIP

EXAMPLES OF INCORRECT USAGE

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BRAND GUIDELINESFAVICON/SOCIAL MEDIA ICON USAGE

The Favicon “FSA” icon is to be used rarely, and only when both of the below conditions are met:

1. The space requirements are so small that usage of the full Federal Student Aid logo would render the text illegible.

2. Additional context is immediately available alongside the favicon to explain what FSA stands for. This might be as a tab tile in the case of a browser, as the app title in the case of the mobile app icon, or in conjunction with the full logo in the case of approved servicer partner badges.

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BRAND GUIDELINESOFFICIAL PARTNER OF FEDERAL STUDENT AID BADGE

It’s important to speak clearly about FSA’s relationship with a borrower’s loan servicer.

Several initiatives are underway to clarify the branding and increase customer literacy. New materials and language around this relationship will continue to be updated through the servicer toolkit.

Standard badge for FSA servicers.

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GENERAL DESIGN

BRAND GUIDELINESCOLOR PALETTE

COLOR USE

This simple color palette includes primary and secondary colors.

Additional information on web guidance is provided on page 40.

If you have any questions about color usage, see the Resources and Support and Contacts sections beginning on page 48.

ACCESSIBILITY

508 accessibility helps people with disabilities have a better reading experience. It’s important to keep this in mind while designing. Use color combinations with high contrast to make sure your designs are legible enough for these users.

Refer to page 42 for more information.

TINTS

Tints of the secondary color palette maybe used but only sparingly as to not take away from the dynamic nature of the color palette.

PRIMARY COLORS

These are the go-to colors for all materials. They are our brand’s essential colors.

BRIGHT BLUE

CMYK: 85/45/16/1

RGB: 34/122/167

Hex # 227aa7 FSA Design System:

blue-bright

BLUE MEDIUM

CMYK: 92/61/33/13

RGB: 25/91/125

Hex # 195b7d FSA Design System:

blue-bright-60

BLUE GRAY

CMYK: 95/70/46/38

RGB: 17/60/82

Hex # 113c52 FSA Design System:

blue-bright-70

DARK GRAY

CMYK: 74/67/64/75

RGB: 25/26/27

Hex # 191a1b FSA Design System:

gray-85

MEDIUM GRAY

CMYK: 63/51/45/33

RGB: 88/94/96

Hex # 585e60 FSA Design System:

gray-60

PMS: 425 C

LIGHT GRAY

CMYK: 26/18/19/0

RGB: 189/193/194

Hex # bdc1c2 FSA Design System:

gray-20

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BRAND GUIDELINESColor Palette

SECONDARY COLORS

The secondary color palette expands the color options to give more flexibility. These colors have been chosen to complement the primary colors.

Some of the secondary colors may only be used for print and others may only be used for web.

Please see the right for guidance.

PRINTING GUIDELINES

For print jobs, because variations in presses, press conditions, inks, and papers can cause colors to vary, it’s advisable to perform a press check (when possible) or have color proofs sent for approval to ensure they match brand colors.

WEB COLORS

Web color choices should be informed by user experience requirements while being consistent with FSA’s color palette. If you need any web design guidance or support please visit the online FSA Design System or contact the FSA Brand Working Group for more information.

FOR ALL COMMUNICATIONS

BRIGHT GREEN

CMYK: 66/0/100/0

RGB: 79/204/34

Hex # 4fcc22 FSA Design System:

sulu-65

MEDIUM GREEN

CMYK: 71/0/100/10

RGB: 62/161/27

Hex # 3ea11b FSA Design System:

sulu-75

PMS: 3539 C

DARK GREEN

CMYK: 85/29/76/15

RGB: 28/122/89

Hex # 1c7a59 FSA Design System:

shamrock-75

FOR PRINT COMMUNICATIONS

RED PRINT

CMYK: 7/77/78/1

Hex: df5e44

ORANGE PRINT

CMYK: 7/33/89/0

Hex: ebae3a

YELLOW PRINT

CMYK: 10/4/81/0

Hex: ebe052

EXTRA LIGHT

GRAY PRINT

CMYK: 4/2/4/8

Hex: dfe0de

Note: Adobe Swatch Exchange (.ase) files of all FSA colors are available for download for use across Adobe applications on SharePoint.

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BRAND GUIDELINESCOLOR PROPORTIONS

In order to achieve a consistent and expressive look in each piece of communication, take care to apply color to layouts in the correct proportion.

PRIMARY COLORS

Use the blues and dark gray for graphic elements and typography. The lighter grays should be used for graphic elements and backgrounds.

SECONDARY COLORS

Colors from the secondary palette are intended for minimal use. Use them within graphic elements to additional colors and emphasis.

COLOR USAGE BREAKDOWN

Primary 70%

Primary 20%

Secondary 10%

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BRAND GUIDELINESTYPOGRAPHY: SANS SERIF

SANS SERIF FONTS FOR PRINT

AND PRESENTATIONS

Arial and Verdana may be used for all professionally designed materials, such as forms, print publications and presentations. Visit the online FSA Design System for guidance for the web.

LARGE/LIGHT HEADLINES

Large headlines should be set in light or regular font.

SMALL/BOLD HEADLINES

Headlines can also be set in smaller point sizes (9- to 14-point type) in a bold font.

BODY COPY

Designed documents should be set with 9- to 12-point type with 9- to 20-point line spacing.

Business documents should use 11- to 12-point type with option of standard to 1.5 line spacing.

Arial

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

Large Headline Small Headline

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

Verdana

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

Large Headline Small Headline

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

Digital Products For digital products such as websites and apps, Public Sans, developed by the U.S. Web Design System (USWDS), is recommended. For more information, visit the online FSA Design System.

Public Sans

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

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BRAND GUIDELINESTypography: Sans Serif

Oswald may also be used for all professionally designed materials.

By default, it is not installed on FSA systems and must be added manually. It has an Open Font License and can be found on the Google Fonts website. If Oswald is not available, Arial Narrow can be used as an alternative.

HEADLINES

Oswald Bold, Regular or Light All Caps, flush left

SUBHEADS

Oswald Light and Bold All Caps

BODY COPY

Oswald Light is first choice, Oswald Regular is second choice.

AS NEEDED

Oswald Regular

Oswald Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

LARGE HEADLINE

SMALL HEADLINE/SMALL HEADLINE

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

Arial Narrow

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

LARGE HEADLINE

SMALL HEADLINE/SMALL HEADLINE

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

June 2021� Page 26 https://fonts.google.com/specimen/Oswald?preview.text_type=custom#standard-styles

BRAND GUIDELINESTYPOGRAPHY: SERIF

SERIF FONTS FOR PRINT AND

PRESENTATIONS

In instances where a serif typeface is required, either Cambria or Book Antiqua is acceptable.

LARGE/LIGHT HEADLINES

Large headlines should be set in light or regular font.

SMALL/BOLD HEADLINES

Headlines can also be set in smaller point sizes (9- to 14-point type) in a bold font.

BODY COPY

Designed documents should be set with 9- to 12-point type with 9- to 20-point line spacing.

Business documents should use 11- to 12-point type with option of standard to 1.5 line spacing.

Cambria

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

Large Headline Small Headline

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

Sample body copy styling for review.

Book Antiqua

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! % $ # @

Large Headline Small Headline

Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review. Sample body copy styling for review.

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BRAND GUIDELINESPHOTOGRAPHY

GUIDELINES

To focus on the diverse students, parents, and borrowers we serve, we recommend that the primary or dominant images in communications feature people. To help you choose images that are consistent with our updated branding, we’ve outlined recommendations below.

When resources allow, we focus on our illustration style over use of photography.

IMAGES SHOULD BE:

• Simple. Each shot should be clean and uncluttered, with one primary focus.

• Natural. The images should reflect existing settings, use natural lighting, and feel in the moment, not staged or artificial.

Whenever possible, primary shots should have a human element. Secondary photos may feature architecture, group shots, or other education images.

Photo Resources If you need an image and/or a photo for a design project or communication, see the Resources and Support section on page 48. We have images available from FSA’s photo library, as well as access to stock images through Getty Images.

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BRAND GUIDELINESILLUSTRATIONS

ILLUSTRATION GUIDELINES

To focus on the diverse students, parents, and borrowers we serve, our illustration style focuses on people. The lack of specific facial characteristics helps create a universal feel, where anyone in our audience can picture themselves in the illustrated figures. To help you understand the illustration style and pre-existing assets, we’ve also created an illustration repository.

ILLUSTRATIONS SHOULD BE:

• Simple. Each illustration should be clean and uncluttered, with one primary focus (as seen in the examples in this section).

• Consistent. The illustrations should reflect the patterns seen in the repository, without primary facial features, and in a flat graphic style.

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BRAND GUIDELINESICONOGRAPHY

Icons can help break up large blocks of text and help communicate ideas in your designs.

FSA uses FontAwesome to provide iconography for use in designs. The design system uses Font Awesome Pro for all icons.

The preferred color for icons is one of the secondary greens in the FSA palette.

LIGHT ICON LIBRARY

Use Medium Green icons on light backgrounds.

DARK ICON LIBRARY

9Use Bright Green icons on dark backgrounds.

June 2021� Page 30

BRAND GUIDELINESCHARTS, GRAPHS, TABLES, AND DATA VISUALIZATIONS

Guidance for charts, graphs and data visualizations is in the early stages of development. New materials will continue to be updated through the online FSA Design System.

BAR GRAPH

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

December Email

OPEN RATES

Email 1 Email 2 Email 3 Email 4 Email 5 Email 6

30%

20%20%

10%

20%

MONTHLY EXPENSES*

Rent & Utlities Car Student Loans Food Other

PIE CHARTS

Pie slice colors by default use order blue-bright sulu-70 sulu-85 blue-bright-70 blue-bright-10 rgb (34, 122, 167) rgb (34, 122, 167) rgb (71, 182, 31) rgb (17, 60, 82) rgb (210, 234, 246)

#227aa7 #47b61f #2d7514 #113c52 #d2eaf6

Header Arial Bold All Caps

#113c52

Pie chart design

Labels/Axes Arial Regular

#585e60

Individual Pie Chart* #227aa7 (fill) #e5e6e7 (bg) or #d2eaf6

*Note: The above pie charts are simplified to highlight a single data point using stark, contrasting colors. Percentage labels are in the font Arial Narrow Bold.

A B C

D E

*Note: We recommend a maximum use of five pie slices. Percentage labels may be used to help differentiate data points.

NOVEMBER OPEN RATE*

28%

DECEMBER OPEN RATE*

51%

Callouts Arial Bold All Caps

#ffffff (text) #113c52 (bg)

LINE GRAPHS

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

2018 2019 2020 2021 2022

REPAYMENT OVER TIME

Remaining Amount Owed

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1975 1980 1985 1990 1995 2000 2005 2010 2015

COLLEGE ENROLLMENT BY INCOME LEVEL

Low Income Middle Income High Income Total

Line colors by default use order blue-bright sulu-70 sulu-85 blue-bright-70 festival-yellow blue-bright-10 rgb (34, 122, 167) rgb (34, 122, 167) rgb (71, 182, 31) rgb (17, 60, 82) rgb (245, 243, 15) rgb (210, 234, 246)

#227aa7 #47b61f #2d7514 #113c52 #f5f30f #d2eaf6

A

B

C

D

E

F

Header Arial Bold All Caps

#113c52

Table design

Labels/Axes Arial Regular

#585e60

Grid Lines #e5e6e7

Callouts Arial Bold All Caps

#ffffff (text) #113c52 (bg)

RANGE PLOTS

Range plot colors by default use order* blue-bright-10 blue-bright sulu-25 sulu-70 rgb (210, 234, 246) rgb (34, 122, 167) rgb (210, 245, 197) rgb (34, 122, 167)

#d2eaf6 #227aa7 #d2f5c5 #47b61f

Header Arial Bold All Caps

#113c52

Table design

Labels/Axes* Arial Regular

#585e60

Grid Lines #e5e6e7A B

Callouts Arial Bold All Caps

#ffffff (text) #113c52 (bg)

*Note: The default color use order for range plots varies from that of bar graphs and line graphs. This was done intentionally to create light and dark color contrasts for better readability.

C D

*Note: To enhance readability, data point labels may be placed directly on the graph, using Arial Bold, in the color #585e60.

TABLE WITH ZEBRA STRIPES

FSA Milestone Deadline Description FSA Success Factor Owner

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OPEN RATES (TABLE FORMAT)

Q3 Q4 Q1

May’19 July’19 Sept’19 Oct’19 Nov’19 Dec’19 Jan’20 Feb’20 Mar’20

Email 1 Open Rate 24.94% 23.19% 30.62% 26.52% 29.21% 29.71% - - -

Email 2 Open Rate 25.18% 21.26% 26.54% 26.85% 24.00% 29.80% - - -

Email 3 Open Rate N/A N/A N/A 23.16% N/A N/A - - -

Open rates continue to increase after October sends. Average open rates from November – December have stayed at 29%. If this trend continues to stabilize, we can be comfortable in establishing a benchmark and mark our recent changes as factors in the increased open rates. Although we see a dip in numbers for follow up emails in November, it is still an acceptable dip in numbers. For December, we see equal, if not slightly high rates, for follow up emails. One thing to note for December emails are different uses of subject lines.

“Coming Soon” and more direct subject lines were used.

SUMMARY

TABLE ON EMAIL OPEN RATES

June 2021� Page 31 https://federalstudentaid.invisionapp.com/dsm/fsa/fsa-design-system/nav/5fa7cb608c01200018357024/folder/5ff4df9f3226240613c54d4e?version=607474695193b0292c22d149&mode=preview

BRAND GUIDELINESTEMPLATES AND MISCELLANY

BUSINESS CARDS

The brand is carried through to our business cards with the use of our primary colors and our logo.

LETTERHEAD AND ENVELOPES

As with our business cards, our letterhead and envelopes are designed to reinforce our brand.

There are two versions of the letterhead:

the version without the ED seal should be used for internal communications and the version with the ED seal should be used for external communications.

To get copies of our printed letterhead and envelopes, email FSA_Print_Requests@ed.gov.

LETTERHEAD� Download

FOR INTERNAL USE

Federal Student Aid | StudentAid.gov 830 First St. NE, Washington DC, 20002

COMPANY

ADDRESS

CITY, STATE ZIP

FOR EXTERNAL USE

Federal Student Aid | StudentAid.gov 830 First St. NE, Washington DC, 20002

COMPANY

ADDRESS

CITY, STATE ZIP

BUSINESS CARD� Download

FRONT

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

StudentAid.gov

Tel:

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

Firstname Lastname Title

Business Unit Address City, ST ZIP

000-000-0000 Fax/Cell 000-000-0000 firstname.lastname@ed.gov

000-000-0000 Fax/Cell 000-000-0000

BACK

June 2021� Page 32 mailto:FSA_Print_Requests%40ed.gov?subject=

BRAND GUIDELINESTemplates and Miscellany

MEMO

You can download color and black and white versions of the memo template. Use these when corresponding with people externally. For internal memos, if no other template exists, then this can be used or adapted as needed.

However, if a business unit has specific memo requirements, such as decision memos, please use the template provided by the business unit.

NAME BADGE

Name badges are also available for download.

MEMO� Download

Federal Student Aid | StudentAid.gov Page 1 of 1

Memo text

DATE: [INSERT DATE]

TO: [INSERT RICIPIENT]

FROM: [INSERT SENDER]

CC: [INSERT CC]

SUBJECT: [INSERT SUBJECT]

NAMETAG� Download

FirstName LastName Title | Organization

EventName Location

FirstName LastName Title | Organization

EventName Location

FirstName LastName Title | Organization

EventName Location

FirstName LastName Title | Organization

EventName Location

FirstName LastName Title | Organization

EventName Location

FirstName LastName Title | Organization

EventName Location

June 2021� Page 33

EMAIL SIGNATURE

Depending on what you want to communicate, we’ve created various ways to sign off on your correspondence. Choose what best suits the situation, from a simple signature to one that includes Facebook, Twitter, and YouTube icons.

FACT SHEETS

Fact sheet templates are available for download to ensure consistency when communicating internally or externally with FSA customers.

BIOGRAPHY

Biography templates are available for download to help ensure consistency in FSA’s internal and external communications.

SIGNATURE� Download

Email Signatures

Choose from one of the following options for your FSA email signature. You can copy and paste your selection into the Edit Signature box and then update with your information. Pronouns, phone number, and office are optional fields. If you need assistance incorporating an email signature, please see “Create and add a message signature” in Outlook Help.

Steps to set up your email signature in Microsoft Outlook:

1. Select and copy the version you’re using (Control+C).

2. Open Outlook, go to Preferences, Signatures.

3. Paste in the signature (Control+V)

4. Modify Firstname Lastname, Title, and Office phone number

5. Right-click the email field, select Hyperlink, Edit Hyperlink…

6. Enter your email address for both the Text to Display, and the Email Address fields

7. Save your signature changes

8. Set your new signature as the default signature for new messages

Version 1 (without social media)

Firstname Lastname (pronouns-optional) Title Office: xxx-xxx-xxxx-optional Office, Department, or Group-optional firstname.lastname@ed.gov

Version 2 (with social media)

Firstname Lastname (pronouns-optional) Title Office: xxx-xxx-xxxx-optional

Email Signatures

Choose from one of the following options for your FSA email signature. You can copy and paste your selection into the Edit Signature box and then update with your information. Pronouns, phone number, and office are optional fields. If you need assistance incorporating an email signature, please see “Create and add a message signature” in Outlook Help.

Steps to set up your email signature in Microsoft Outlook:

1. Select and copy the version you’re using (Control+C).

2. Open Outlook, go to Preferences, Signatures.

3. Paste in the signature (Control+V)

4. Modify Firstname Lastname, Title, and Office phone number

5. Right-click the email field, select Hyperlink, Edit Hyperlink…

6. Enter your email address for both the Text to Display, and the Email Address fields

7. Save your signature changes

8. Set your new signature as the default signature for new messages

Version 1 (without social media)

Firstname Lastname (pronouns-optional) Title Office: xxx-xxx-xxxx-optional

Version 2 (with social media)

Firstname Lastname (pronouns-optional) Title Office: xxx-xxx-xxxx-optional

FACT SHEETS� Download

Federal Student Aid | StudentAid.gov Page 1 of 3

This line is the Title … And this is defined as the Subtitle

This headline uses the style defined as Heading 1 Sometimes, the use of body text kicks off the document. If so, use the style Body Text, or the combination of Body Text and Heading 1. Tristique quis dui pretium sem, libero mauris nullam vestibulum dolor, arcu in officia sed neque, congue egestas fusce morbi eu.

This headline uses the style defined as Heading 2.

Rerum: This is “Normal” style. Quam lorem neque dolor, nulla ipsum placerat porttitor, purus pretium odio congue proin. Gravida lacinia elit ultricies, neque est vehicula vitae, magna tortor lacus pede, dignissim tempor sollicitudin ac pede. Tellus lectus morbi odio est, cras sociis aliquam nonummy purus, eos id sapien aliquam quisque. Aliquam pellentesque cum nec, pariatur integer vulputate congue habitasse, fames quam enim sociosqu rutrum. Neque ante integer urna, vel egestas cras mi tortor.

Duis lorem vestibulum a dui, gravida nam mus mi elit.

Gravida: Nec arcu aenean metus nulla, vitae in diam, risus integer lectus. Id vitae nunc, vestibulum erat imperdiet sit amet feugiat, vivamus scelerisque justo arcu lorem, mollis mi convallis etiam vitae quam consectetuer. Pellentesque morbi eu, commodo lacus nostra fusce elit sem donec, rutrum duis feugiat, nulla sed tincidunt tortor ut.

Aamet euismod ante, cursus neque.

Morbi: Felis blandit magna, maecenas laoreet odio vivamus. Ipsum nonummy amet praesent fringilla curae enim, donec tellus, eget pellentesque culpa duis. Morbi nulla, dolor nibh, purus ligula in rutrum dui elit arcu, morbi posuere.

Rerum: This is “Normal” style. Quam lorem neque dolor, nulla ipsum placerat porttitor, purus pretium odio congue proin. Gravida lacinia elit ultricies, neque est vehicula vitae, magna tortor lacus pede, dignissim tempor sollicitudin ac pede. Tellus lectus morbi odio est, cras sociis aliquam nonummy purus, eos id sapien aliquam quisque. Aliquam pellentesque cum nec, pariatur integer vulputate congue habitasse, fames quam enim sociosqu rutrum. Neque ante integer urna, vel egestas cras mi tortor.

Aliquam in amet velit.

Malesuada: This section includes a character style, “hyperlink”: www.fafsa.gov. Donec sed nibh mauris, quae porta in sed magna, erat nascetur wisi ridiculus, sodales arcu mollis nec per. Morbi sit mollis non ut, ad tristique cras sociis lectus, mi vestibulum nulla consectetuer. Sit tincidunt vehicula porttitor donec, sem

Federal Student Aid | StudentAid.gov Page 2 of 3 pretium sed consequuntur vel, in metus est iaculis quis.

Vitae vehicula felis libero.

• Go to www.fafsa.gov, This is “List Bullet” style. Est magna vel possimus libero ut tortor!

• This bullet contains generic info that leads to secondary bullets. For example: For more information about federal student aid, contact the Federal Student Aid Information Center:

o This is List Bullet 2 o 1-800-4-FED-AID (1-800-433-3243) o For inquirers without access to the toll-free number: 319-337-5665 o E-mail: studentaid@ed.gov o Find this fact sheet at StudentAid.gov/resources

Duis ut suspendisse pretium justo, semper porttitor rutrum sed, fusce enim in duis risus.

Llorem vestibulum a dui, gravida nam mus mi elit.

Nec arcu aenean metus nulla, vitae in diam, risus integer lectus. Id vitae nunc, vestibulum erat imperdiet sit amet feugiat, vivamus scelerisque justo arcu lorem, mollis mi convallis etiam vitae quam consectetuer.

Sed beatae cras luctus arcu cras, quisque nunc sollicitudin vel. Pellentesque morbi eu, commodo lacus nostra fusce elit sem donec, rutrum duis feugiat, nulla sed tincidunt tortor ut.

Tortor vel sed, ut pellentesque wisi.

Viverra congue, et vitae quis nam diam. Egestas non adipiscing dolor auctor libero, turpis purus placerat porttitor, aliquam ut suspendisse. Leo vitae ac urna, curabitur sollicitudin maecenas metus.

• Vel suscipit, semper habitasse aenean iaculis, arcu vivamus sodales,

• Fames at ac hac tempus, maecenas tincidunt ullamcorper cras magna,

• Nunc mauris tempor quisque eu dolor, eu consectetuer eget ac justo:

o U elementum lacus egestas.

o Aliquet nunc, dignissim eu quis non, o Enim faucibus morbi nulla, amet a accumsan quis urna aliquam.

• Picture/Graphic descripton 1.

• Description 2.

• And another interesting fact goes.

• This is a final bullet point

• Our website is www.studentaid.gov

• All these bullets are style “List Bullet.”

BIOGRAPHY� Download

Federal Student Aid | StudentAid.gov October 27, 2020

Biography

[FirstName LastName] [Title], U.S. Department of Education

[FIRST AND LAST NAME] is the [TITLE] for the U.S. Department of Education (Department) office of Federal Student Aid (FSA). FSA administers the federal student financial aid programs, which—in 2018—provided more than $120 billion in federal grants, loans, and work-study funds to approximately 13 million students at nearly 6,000 participating schools. In total, FSA manages a federal student loan portfolio valued at $1.4 trillion representing more than 43 million customers1.

Under [Ms./Mrs./Dr./Mr. LAST NAME’s LEADERSHIP], FSA’s [FULL BUSINESS UNIT TITLE]

[RESPONSIBILITIES OF BUSINESS UNIT]. [MENTION ONE OR TWO KEY ACHIEVEMENTS

UNDER YOUR LEADERSHIP]. [Ms./Mrs./Dr./Mr. LAST NAME] has spearheaded efforts that [LIST ADDITIONAL EFFORTS]. Most recently, [SHE/HE] led [MENTION MOST RECENT KEY

ACCOMPLISHMENT].

[Ms./Mrs./Dr./Mr. LAST NAME] joined FSA from [INSERT PREVIOUS EMPLOYER], where [SHE/HE] served as [INSERT PREVIOS TITLE]. [INSERT ADDITIONAL POSITIONS AND

RESPONSIBILITIES].

[INSERT ANY NOTABLE AWARDS/RECOGNITIONS e.g. With more than XX years of public and private sector experience, [Ms./Mrs./Dr./Mr. LAST NAME] is recognized as [LIST AREAS OF EXPERTISE]. [HER/HIS] experience includes the federal government, [LIST OTHER EXPERIENCES e.g. non-profit organizations, and Fortune 500 companies].

[INSERT EDUCATIONAL INFORMATION e.g. Ms./Mrs./Dr./Mr. LAST NAME earned a Bachelor of Arts degree from ABC College and an MBA from ABC University].

[INSERT PERSONAL ANECDOTE e.g. Ms./Mrs./Dr./Mr. LAST NAME lives in CITY, STATE or COUNTY, STATE with HER/HIS partner INSERT FIRST NAME and their dogs Rex and Lola]

June 2021� Page 34 https://fsa.share.ed.gov/FSA%20Brand/Forms/AllItems.aspx

PRESENTATION TEMPLATES

There is a single primary template available, along with purpose-specific templates for training and Council briefings. Templates have been standardized at 16 × 9, which is optimized for widescreen viewing and is the ratio of most modern screens.

POWERPOINT� Download

Click to add Subtitle

MM/DD/YYYY

CLICK TO ADD TITLE

An Introduction to AIDAN℠

MM/DD/YYYY

VIRTUAL ASSISTANT

June 2021� Page 35

BRAND GUIDELINESBRAND EXAMPLES

The brand guidelines can be represented in various ways depending on the communication materials. Here are a few examples of FSA publications, videos, and infographics that have successfully implemented the look and feel.

See the Resources and Support section on page 48 if you need help applying the look and feel to your communications or materials.

INFOGRAPHICS

Examples of infographics can be found at StudentAid.gov/resources in the sections titled “Videos and Images.”

VIDEOS

All videos are available on FSA’s YouTube channel.

PUBLICATIONS

Do You Need Money For College Or Career School?

Federal Student Aid | StudentAid.gov Page 3

Who gets federal student aid?

Every student who meets certain eligibility requirements can get some type of federal student aid. Some of the most basic eligibility requirements for students are that you must

• demonstrate financial need (for most programs);

• be a U.S. citizen or an eligible noncitizen;

• have a valid Social Security number

(some exceptions apply);

• be registered with Selective Service if you’re a male between the ages of 18 and 25;

• be enrolled or accepted for enrollment in an eligible degree or certificate program;

• be enrolled at least half-time

(for most programs); and

• maintain satisfactory academic progress in college, career school, or graduate school.

For the full list of eligibility requirements, visit StudentAid.gov/eligibility.

Are you considered a dependent or independent student when it comes to the FAFSA® form?

Find out at StudentAid.gov/dependency.

Apply for Federal Financial Aid

What is federal student aid?

It’s money from the federal government that helps you pay for college, career school, or graduate school expenses. Federal student aid is available through grants, work-study funds, and loans.

How do I apply for aid?

You need to complete the Free Application for Federal Student Aid (FAFSA®) form by logging in at fafsa.gov to apply online, filling it out in the myStudentAid mobile app (available in the Apple App Store or the Google Play store), or completing and mailing the FAFSA PDF.

Students and parents will need an FSA ID (account username and password) to sign the form through the mobile app and online. You’ll also use your FSA ID to access information about your financial aid on U.S.

Department of Education websites. You can create an FSA ID in advance or while you fill out the FAFSA form. To find out more about the FSA ID, visit StudentAid.gov/help-center/answers/article/fsa-id.

When should I apply?

Each October, the FAFSA form is available for the next school year. You’ll need to reapply for aid every year you are in school. Here’s a summary of key dates for submitting the FAFSA form depending on when you plan to go to school:

2021–22 Award Year

If you plan to attend college from

July 1, 2021–June 30, 2022

You will submit this FAFSA form

2021–22 FAFSA Form

You can submit the FAFSA form from

Oct. 1, 2020–June 30, 2022

2020–21 Award Year

If you plan to attend college from

July 1, 2020–June 30, 2021

You will submit this FAFSA form

2020–21 FAFSA Form

You can submit the FAFSA form from

Oct. 1, 2019–June 30, 2021

The FAFSA® form is free!

Completing and submitting the FAFSA form is free and quick, and it gives you access to most sources of financial aid to pay for college or career school—federal, state, and school resources.

Federal Student Aid | StudentAid.gov Page 4

Types of Aid

Amounts shown are awarded annually and are subject to change

1 Federal Grants: Money that doesn’t have to be paid back

Federal Pell Grant Up to $6,345 for the 2020–21 award year

For undergraduates with financial need who have not earned a bachelor’s or professional degree. For details and updates, visit StudentAid.gov/pell-grant.

Federal Supplemental Educational Opportunity Grant (FSEOG) Up to $4,000 a year

For undergraduates with exceptional financial need.

Federal Pell Grant recipients take priority. Funds depend on availability at school. For details and updates, visit

StudentAid.gov/fseog.

Iraq and Afghanistan Service Grant Up to $6,345 for the 2020–21 award year

For undergraduate students who are not Pell-eligible and whose parent or guardian died as a result of military service in Iraq or Afghanistan after the events of 9/11. For details and updates, visit. For details and updates, visit StudentAid.gov/iraq-afghanistan.

Up to $4,000 a year Teach Grant For undergraduate, postbaccalaureate, and graduate students who are completing or plan to complete course work needed to begin a career in teaching. To receive a TEACH Grant, a student must agree to teach for four years in a high-need field at an elementary school, secondary school, or educational service agency that serves low-income families. If a student doesn’t complete the teaching service requirement, all TEACH

Grants the student received will be converted to a Direct

Unsubsidized Loan that must be repaid, with interest.

For details and updates, visit StudentAid.gov/teach.

2 Federal Work-Study: Money is earned through a job and doesn’t have to be repaid

Your total work-study award depends on when you apply, your level of financial need, and your school’s funding level. For Federal Work-Study program details and updates, visit StudentAid.gov/workstudy.

INFOGRAPHICS

Why Go to College or Career School?

Think you could get a good job now? Yes, maybe you can, but a college degree or career school credential will make your chances even better.

Check out the average earnings in 2020 for people 25 years of age and older with different levels of education below.

A college degree or career school credential can improve your earning potential.

$40,300 Less than a high school diploma

$51,896 High school graduate, no college

$58,032 Some college, no degree

$58,552 Associate degree (academic program)

$61,984 Associate degree (occupational program)

$88,764 Bachelor’s degree

$104,936 Master’s degree

$130,832 Doctoral degree (e.g., Ph.D.)

$145,704 Professional degree (e.g., J.D., M.D.)

Source: Bureau of Census for the Bureau of Labor Statistics, Current Population Survey, Annual Average 2020

VIDEOS

June 2021� Page 36 http://StudentAid.gov/resources https://www.youtube.com/user/FederalStudentAid https://www.youtube.com/user/FederalStudentAid

June 2021� Page 37

EMAIL AND

TEXT…