Media and PR Firm

The Connecticut Paid Leave Authority is seeking a media and public relations firm through a Request for Proposal (RFP) with solicitation number 4264, targeting vendors who can maximize the Authority's public outreach efforts. The selected firm will be responsible for creating press releases, arranging television and radio interviews, scheduling press conferences, and collaborating with the Authority's Outreach and Engagement Team to implement strategic public relations initiatives. The primary objective is to generate earned media exposure highlighting the work and mission of the Paid Family and Medical Leave Insurance Authority, with a focus on connecting with the general public through various media channels. The RFP was released on October 1, 2021, with a response deadline of October 18, 2021, and a vendor questions submission deadline of October 8, 2021. The procurement opportunity is open to all vendors and will be conducted in Hartford County, Connecticut, with the primary point of contact being Jessica Vargas at the Connecticut Paid Leave Authority, located at 450 Columbus Blvd, Hartford.

The solicitation does not specify any set-aside designations, disadvantaged enterprise requirements, or restrictions on the types of organizations that can respond. No incumbent vendors or current contractors are mentioned in the documentation, and there are no details provided about existing infrastructure or technology integration requirements. The RFP lacks specific information about the estimated total contract value, budget range, or funding sources. Delivery terms are specified as Free On Board Destination, with payment terms to be defined by the vendor. The contract will likely be awarded to the vendor that provides the most comprehensive and effective public relations strategy for maximizing the Authority's media exposure and public engagement. Multiple versions of the RFP document were issued, including an original version and a revised version dated October 4, 2021, along with a Questions and Answers document to provide additional clarity for potential bidders.