Marketing Assessment, Inc.

Marketing Assessment, Inc., operating as a federal prime contractor from Virginia Beach, Virginia, supplies medical training and simulation products—including advanced patient simulators, tactical combat casualty care training kits, airway management equipment, trauma simulation products, wearable wounds and moulage kits, and medical consumables—exclusively to the Defense Logistics Agency (DLA) Troop Support Medical under full-and-open competition with no set-aside designations.

The vendor's federal footprint is extraordinarily concentrated. Of 8,566 total prime awards across the past two decades, 8,535 awards (99.6%) flow through DLA Troop Support Medical, representing $241.3 million of the $242.4 million combined potential value across the portfolio. The remaining ten customer agencies—Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 7, Department of the Army, Department of the Army Medical Command, Defense Logistics Agency, and GSA Federal Acquisition Service—collectively account for less than 1% of awards and $615 thousand in combined potential value. This concentration is the defining characteristic of the vendor's federal business: DLA Troop Support Medical is the sole material customer.

Marketing Assessment, Inc. holds five parent indefinite delivery contracts, all established by DLA Troop Support Medical. The primary vehicle is SPE2D124D0001, a $48.5 million multiple-award IDC awarded October 17, 2023, and running through October 17, 2028, under the Electronic Catalog Generation V Program. This single vehicle carries 1,489 task orders valued at $6.3 million combined. The vendor also operates three larger legacy IDCs: SPM2D114D8200 (3,791 task orders, $29.3 million combined potential value) and SPE2D119D0002 (2,940 task orders, $24.7 million combined potential value), both substantially depleted in terms of active ordering, and SPE2DE20D0015 (267 task orders, $3.2 million combined potential value). All delivery orders are fixed-price with economic price adjustment, with individual task order ceilings ranging from under $100 for consumables to over $200,000 for advanced simulators. The vendor also holds a GSA Federal Supply Schedule position (V797P4045B) with minimal traction—15 task orders, $627 thousand combined potential value.

Activity has declined markedly. The vendor received 831 awards in 2023, 788 in 2024, 632 in 2025, and only 141 through mid-2026. The recompete cliff in the next twenty-four months is negligible—22 awards with $28 thousand combined potential value are due to expire. This trajectory and the shallow recompete exposure suggest the vendor's legacy contracts are aging and order velocity is contracting; the newer SPE2D124D0001 vehicle (awarded October 2023, 1,489 task orders to date) is the active ordering mechanism, but even that represents a fraction of historical volume.

The vendor's product category concentration is absolute. Primary NAICS 425110 (Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers) accounts for 8,510 of 8,566 awards. Primary PSC 6515 (Imaging Equipment and Supplies: Medical, Dental, Veterinary) covers 7,011 awards; PSC 6520 (Medical and Surgical Instruments, Equipment, and Supplies) covers another 1,280. Marketing Assessment, Inc. is a single-channel, single-customer medical training and simulation equipment distributor with no federal subcontracting posture and no vehicle presence outside DLA Troop Support Medical's electronic catalog procurement apparatus.

As of the source data (mid-2026), the vendor operates as a Subchapter S corporation without named set-aside certifications, competes full-and-open, and has been a federal contractor since at least 2002. Place of performance is entirely at the Virginia Beach, Virginia headquarters.

WE REPRESENT VARIOUS MEDICAL COMPANIES TO THE FEDERAL SECTOR FROM EQUIPMENT TO DISTANCE LEARNING. WE EVALUATE AND ARE AWARE OF THE NEWEST TECHNOLOGIES IN A VARIETY OF FIELDS AND ARE AT THE FOREFRONT OF INTRODUCING THESE TECHNOLOGIES TO THE GOV'T.