Title: DEA: one pill can kill billboards
Ended Purchase Order Awarded Last action
- Contract number
- 15DDSE25P00000012
- Awardee
-
Lamar Advertising Of Louisiana, L.L.C. UEI TQWLH75156D1
- Awarding agency
-
Drug Enforcement Administration
Department of Justice
- Obligated
- $24,500
Award facts
- Contract value 100% obligated
- $24,500.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Baton Rouge, LA 70808, USA
Award details come from SAM.gov/FPDS.
About this award
The Drug Enforcement Administration (DEA) awarded a $24.5K firm-fixed-price purchase order to Lamar Advertising of Louisiana, L.L.C. for billboard advertising services supporting the "One Pill Can Kill" public awareness campaign. The contract, awarded on September 1, 2025, runs through January 31, 2026, with services performed in Baton Rouge, Louisiana. No set-aside designation was used for this procurement. Lamar Advertising of Louisiana, a subsidiary of The Lamar Companies and a registered outdoor media services provider, will deliver billboard placements to support the DEA's ongoing efforts to educate the public about the dangers of illicit drugs, particularly fentanyl and opioid-related threats.
This award reflects the DEA's continued investment in strategic media outreach to address the opioid and fentanyl crises through public health communication. Lamar Advertising of Louisiana has established a strong track record executing similar federal advertising contracts, having received five prior DEA awards since 2023 totaling approximately $82.1K for billboard and digital signage campaigns, including related initiatives such as "Fentanyl Free America - Billboards" and "Operation Engage Media." The contractor will serve as the prime contractor with no identified subcontracting arrangements for this engagement.
Quick answers
Who was awarded contract 15DDSE25P00000012?
15DDSE25P00000012 was awarded to Lamar Advertising Of Louisiana, L.L.C. by Drug Enforcement Administration (Department of Justice) on September 1, 2025.
How much is contract 15DDSE25P00000012 worth?
The government has obligated $24,500 on 15DDSE25P00000012.
Was contract 15DDSE25P00000012 competed?
The extent of competition for 15DDSE25P00000012 was competed under sap. The government received 1 offer.
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