Farmers Market and Local Food Promotion Program
Active
- Assistance listing
- 10.175
- Agency
-
Agricultural Marketing Service
Department of Agriculture
- Grant awards
- 1,701 $397,106,259 in federal obligations
Program facts
- Also known as
- Farmers Market Promotion Program or Local Food Promotion Program
- Assistance types
-
- Project Grant
- Cooperative Agreement
- Block Grant
- Treasury accounts
-
- 12-2500-0-1-352
- 12-0408-1-2-605
- More information
Program details come from SAM.gov Assistance Listings. Updated . Grant award figures come from USAspending.gov.
About this program
The Department of Agriculture Agricultural Marketing Service (AMS) awarded $397.1 million in federal grant funds across 1,701 grants under the Farmers Market and Local Food Promotion Program (CFDA 10.175) through March 9, 2026, funding direct producer-to-consumer markets and local and regional food business intermediaries to expand access to locally and regionally produced agricultural products.
The program funds two distinct tracks. The Farmers Market Promotion Program (FMPP) supports development and expansion of direct producer-to-consumer marketing channels including farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, and online sales. The Local Food Promotion Program (LFPP) funds processing, aggregation, distribution, and storage infrastructure for local and regional food business enterprises acting as intermediaries. Both tracks support value-added product development, marketing strategy, business planning, regional food chain coordination, food safety certification and improvements, and technology adoption. Recent awards span institutional procurement initiatives, specialty crop marketing and research, CSA equity expansion, regional food hub development, meat and poultry processing facility upgrades, and agritourism market development across all fifty states and U.S. territories.
Awards are predominantly Project Grants (95 percent, or 1,620 awards) with a smaller share of Cooperative Agreements (5 percent, or 80 awards). AMS dominates funding by federal dollars obligated at $252.8 million across 781 awards, while the Department of Agriculture Rural Housing Service Washington Office Rural Business Cooperative Services provided $144.3 million across 920 awards. The combined non-federal match totaled $37.1 million, reflecting a 25 percent matching requirement.
Recent award sizes cluster in the $120,000 to $625,000 range for both tracks. Notable recent Cooperative Agreements include multi-state specialty crop competitiveness projects in Colorado, Kansas, and New Jersey ranging from $120,000 to $625,000; food hub and regional food system partnerships in California, New York, and North Carolina from $311,000 to $697,000; and meat and poultry processing facility improvements ranging from $94,000 to $777,000. Award activity declined sharply in 2025 and 2026 (106 and 82 awards respectively compared to 196–257 annually in 2022–2024).
Two solicitations posted on April 21, 2026 are currently open: USDA-AMS-TM-FMPP-G-26-0005 (Farmers Market Promotion Program) and USDA-AMS-TM-LFPP-G-26-0004 (Local Food Promotion Program), both with due date June 5, 2026. Eligible applicants include agricultural businesses and cooperatives, CSA networks, food councils, economic development corporations, local governments, nonprofits, producer networks, regional farmers' market authorities, and tribal governments. All applicants must be domestic entities owned, operated, and located in the fifty U.S. states, District of Columbia, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, or U.S. Virgin Islands. Awards are for 2 or 3 years with an optional one-year extension; no renewal option is available after project completion.
Objective and description
- Objective
The Farmers Market and Local Food Promotion Program (FMLFPP) is a component of the Local Agriculture Market Program (LAMP). FMLFPP supports the development, coordination and expansion of local and regional food systems through two competitive grant p
- Description
FMLFPP is a component of the Local Agriculture Market Program (LAMP). FMLFPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets and local and regional food business enterprises to help increase access to and availability of locally and regionally produced agricultural products. All applicants must be domestic entities owned, operated and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include: Agricultural businesses and cooperatives, Community Supported Agriculture (CSA) networks and associations, Food councils, Economic development corporations, Local governments, Nonprofit and public benefit corporations, Producer networks or associations, Regional farmers' market authorities and, Tribal governments.
Eligibility
- Applicant eligibility
All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. Eligible entities include Agricultural businesses and cooperatives, Community Supported Agriculture (CSA) networks and associations, Food councils, Economic development corporations, Local governments, Nonprofit and public benefit corporations, Producer networks or associations, Regional farmers' market authorities and, Tribal governments.
- Beneficiary eligibility
Projects must benefit more than one producers, vendor, individual. Applicants must collaborate with others to benefit the larger community.
- Credentials and documentation
A grant agreement is entered between AMS and the eligible entity that submits a successful application. OMB Guidance for Grants Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards at 2 CFR § 200 and 2 CFR § 400 applies to this program. 2 CFR § 200, Subpart E - Cost Principles applies to this program. 2 CFR 200, Subpart E - Cost Principles applies to this program. 2 CFR 200, Subpart E - Cost Principles applies to this program.
- Uses of assistance
In general, funds may be used to support local and regional food systems and encourages food economy availability. FMPP funds may be used to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets by developing, improving, expanding, and providing outreach, training, and technical assistance to, or assisting in the development, improvement, and expansion of, domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, and other direct producer-to-consumer market opportunities. LFPP funds may also be used to support the development and expansion of local and regional food business enterprises to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets.
- Length and time phasing of assistance
Applicants have 2 or 3 calendar years to use the funds. The Request for Application (RFAs) for FMPP and LFPP will provide additional information in relation to length and time for these grants. Applicable Terms and Conditions for these grants area available in the program websites (www.ams.usda.gov/grants), under the How to Administer the Award tab.
How to apply
- Application procedure
AMS only accepts electronic applications which are submitted via Grants.gov in response to a specific RFA. Please refer to the RFA for further details for submitting applications. The most current RFAs are available at www.ams.usda.gov/grants.
- Criteria for selecting proposals
Criteria for selecting proposals are within guidelines established for the program as described in the RFA. The most current RFA is available via Grants.gov or www.ams.usda.gov/grants.
- Award procedure
AMS outlines the application requirements and merit review process in each grant program's RFA. Applicants are required to use the RFA to apply for grant funds. After the application deadline has passed, AMS begins a three-step process to evaluate each application submitted to the grant program and select applications for funding. Grant agreements are established with applicants based on the results of this three-step process to ensure compliance with requirement that Federal awarding agencies maintain a fair, unbiased merit review process in selecting competitively awarded grants. The Initial Qualification Screening is Step 1. In this step, each application is reviewed for overall completeness, as well as compliance with eligibility and program requirements as set forth in the RFA. Applications that met these basic requirements moved forward to Step 2. Step 2 is the Technical Review. Applications are evaluated by panels of external peer reviewers. Selected reviewers have diverse expertise representing various entities with programmatic knowledge. To eliminate bias, AMS assigns applications to reviewers outside of their own geographic areas and avoid project assignments associated with reviewer businesses. Each reviewer also signs a conflict of interest and confidentiality agreement. Reviewers that indicate a real or perceived conflict do not review the affected application(s) and are removed from those application discussions. The panels analyze each application using the RFA's evaluation criteria and instructions prepared by AMS. Individual reviewers evaluate and score their assigned applications and then confer with their team to derive a consensus review. The consensus review serves as the basis for awarding grant funds and focuses on the applications' strengths and weaknesses. The third step is the Administrative Review (Step 3).
- Deadlines
Review the Request for Application (RFA) for the specific deadline. Go to https://www.ams.usda.gov/services/grants select the program of interest and visit the How to Apply tab.
- Time to approval or disapproval
Eligible applicants should contact the headquarters office for application deadlines. Annual application deadlines are posted in Grants.gov. More information can be found at www.ams.usda.gov/grants.
- Renewals
Awards are for 2 or 3 years in length. Grant recipients can request a one-year extension to complete the project objectives and goals. Once a project is completed, a renewal option is not available.
- Appeals
Please refer to our appeal policy at https://www.ams.usda.gov/services/grants.
Grant opportunities
| Opportunity | Status | Posted | Applications due |
|---|---|---|---|
| Farmers Market Promotion Program Fiscal Year 2026 | Closed | ||
| Local Food Promotion Program Fiscal Year 2026 | Closed | ||
| Farmers Market Promotion Program Fiscal Year 2025 | Closed | ||
| Local Food Promotion Program Fiscal Year 2025 | Closed | ||
| Local Food Promotion Program Fiscal Year 2024 | Closed | ||
| Farmers Market Promotion Program Fiscal Year 2024 | Closed | ||
| Local Food Promotion Program | Closed | ||
| Farmers Market Promotion Program | Closed | ||
| Local Food Promotion Program | Closed | ||
| Farmers Market Promotion Program | Closed | ||
| Farmers Market Promotion Program | Closed | ||
| Local Food Promotion Program | Closed | ||
| Farmers Market Promotion Program | Closed | ||
| Local Food Promotion Program | Closed | ||
| Farmers Market Promotion Program | Closed | ||
| Local Food Promotion Program | Closed |
Show all 16
Grant awards
Latest 10 of 1,701 listed here. See the rest on GovTribe.
Top recipients by federal obligations
| Rank | Recipient | Federal obligations | Share |
|---|---|---|---|
| 1 | Iowa State University Of Science And Technology | $3,171,610 | 1% |
| 2 | Familyfarmed | $1,768,735 | <1% |
| 3 | Hawaii Ulu Producers Cooperative | $1,749,955 | <1% |
| 4 | Winrock International Institute For Agricultural Development | $1,749,912 | <1% |
| 5 | North Carolina State University | $1,746,467 | <1% |
| 6 | Agricultural Institute Of Marin | $1,675,369 | <1% |
| 7 | University Of Wisconsin System | $1,525,302 | <1% |
| 8 | Cornell Cooperative Extension Of Sulliva | $1,445,566 | <1% |
| 9 | Wholesome Harvest Co-Op | $1,394,119 | <1% |
| 10 | Farm Generations Cooperative | $1,382,532 | <1% |
10 of 1,493 recipients listed here. See the rest on GovTribe.
Federal obligations by fiscal year
| Fiscal year | Federal obligations |
|---|---|
| FY2026 | $22,685,815 |
| FY2025 | $41,175,449 |
| FY2024 | $45,458,010 |
| FY2023 | $63,386,464 |
| FY2022 | $93,497,638 |
| FY2021 | $86,600,215 |
| FY2020 | $42,999,489 |
Quick answers
What is Assistance Listing 10.175?
Assistance Listing 10.175 is Farmers Market and Local Food Promotion Program, a federal grant program run by Agricultural Marketing Service (Department of Agriculture).
What is the CFDA number for Farmers Market and Local Food Promotion Program?
Its CFDA number is 10.175: Assistance Listing numbers were called CFDA numbers before 2018.
How much funding has Assistance Listing 10.175 awarded?
1,701 grant awards under 10.175 have obligated $397,106,259 in federal funds to 1,493 recipients.
Who receives the most funding from 10.175?
The recipients obligated the most under Farmers Market and Local Food Promotion Program are Iowa State University Of Science And Technology ($3,171,610), Familyfarmed ($1,768,735) and Hawaii Ulu Producers Cooperative ($1,749,955).
How much did 10.175 obligate in fiscal year 2025?
Grants under 10.175 obligated $41,175,449 in federal funds in fiscal year 2025.
Are there open grant opportunities under 10.175?
No opportunity listed under 10.175 is open now. The latest, Farmers Market Promotion Program Fiscal Year 2026, was posted on April 21, 2026.
On GovTribe
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