Farmers Market Promotion Program Fiscal Year 2025
Closed Posted
- Opportunity number
- USDA-AMS-TM-FMPP-G-25-0005
- Agency
-
Agricultural Marketing Service
Department of Agriculture
- Applications due
- Award size
- $50,000 to $500,000
Opportunity facts
- Assistance listings
- Funding instrument
- Grant
- Category
-
- Agriculture
- Eligible applicants
-
- Other
- Points of contact
- Full announcement
Opportunity details come from Grants.gov. Updated .
About this opportunity
The Farmers Market Promotion Program (FMPP) Fiscal Year 2025 provides grant funding to develop, coordinate, and expand direct producer-to-consumer markets, with a focus on increasing access to locally and regionally produced agricultural products. The U.S. Department of Agriculture's Agricultural Marketing Service is administering this opportunity. Key objectives include supporting domestic direct marketing channels, encouraging value-added products, developing marketing strategies, facilitating regional food chain coordination, promoting new business opportunities, and improving food safety practices. Applicants must provide a 25% cost share and can request federal funds. Evaluation criteria prioritize developing market opportunities, implementing marketing plans, creating business development strategies, and demonstrating potential increases in local agricultural sales, processing, distribution, and consumer knowledge.
Eligible applicants include agricultural businesses, cooperatives, nonprofits, local governments, and tribal organizations. The grant opportunity provides $11 million in anticipated funding across four project types: Capacity Building ($50,000-$250,000), Community Development Training and Technical Assistance ($100,000-$500,000), Turnkey Marketing and Promotion ($50,000-$100,000), and Turnkey Recruitment and Training ($50,000-$100,000). Projects can range from 24 to 36 months in duration.
Synopsis
FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on: Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;Encouraging the development of value-added agricultural products;Developing marketing strategies for producers of local food and value-added products; Facilitating regional food chain coordination development;Promoting new business opportunities and marketing strategies to reduce on-farm food waste; Responding to changing technology needs in direct producer-to-consumer marketing; andCovering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.
Files
| File | Type | Posted |
|---|---|---|
| 2025 TK Recruitment and Training_Project Narrative.docx | DOCX document | |
| 2025 TK Marketing and Promotion_Project Narrative.docx | DOCX document | |
| 2025 FMPP or LFPP Project Narrative.docx | DOCX document | |
| 2025 TK Recruitment and Training_Project Narrative.docx | DOCX document | |
| 2025 TK Marketing and Promotion_Project Narrative.docx | DOCX document | |
| 2025 FMPP or LFPP Project Narrative.docx | DOCX document | |
| FY25 FMPP Request for Applications - Copy.pdf |
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