Farmers Market Promotion Program Fiscal Year 2024

Closed Posted

Opportunity number
USDA-AMS-TM-FMPP-G-24-0010
Agency
Applications due
Award size
$50,000 to $500,000

Opportunity facts

Funding instrument
Grant
Category
  • Agriculture
Eligible applicants
  • Other
Full announcement

Opportunity details come from Grants.gov. Updated .

About this opportunity

The Farmers Market Promotion Program (FMPP) Fiscal Year 2024 is a grant opportunity administered by the U.S. Department of Agriculture's Agricultural Marketing Service. The program seeks applications for projects that develop, coordinate, and expand direct producer-to-consumer marketing channels for locally and regionally produced agricultural products, such as farmers markets, roadside stands, agritourism, and community-supported agriculture. Eligible activities include supporting and promoting direct marketing, encouraging value-added products, developing marketing strategies, facilitating regional food coordination, and improving food safety practices. Applications will be evaluated on factors like project goals, impact, and organizational capacity. The application deadline is May 14, 2024.

The FMPP grant awards range from $50,000 to $500,000, with a required 25% match. The program is funded through the Farmers Market and Local Food Promotion Program (FMLFPP), which is part of the broader Local Agriculture Market Program (LAMP) with CFDA number 10.175. Successful projects will support the development and expansion of local and regional food systems across the United States.

Synopsis

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

  • Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;
  • Encouraging the development of value-added agricultural products;
  • Developing marketing strategies for producers of local food and value-added products;
  • Facilitating regional food chain coordination development;
  • Promoting new business opportunities and marketing strategies to reduce on-farm food waste;
  • Responding to changing technology needs in direct producer-to-consumer marketing; and
  • Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.


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