VisitFarragut. org Website Redesign

The Town of Farragut, Tennessee, has issued a Request for Qualifications (RFQ No. 2026-08) for a comprehensive website redesign of VisitFarragut.org, seeking professional services to enhance the tourism website's functionality, mobile responsiveness, and user experience while maintaining the existing brand palette and logo. The project encompasses website development, quarterly search engine marketing campaigns, staff training on the content management system, and post-launch technical support and maintenance. Key deliverables include a redesigned website with approximately 200 pages, an advanced event calendar with Google and iOS calendar integration, and improved accessibility targeting WCAG Level AA compliance by April 2027. The evaluation criteria will assess respondents based on related experience (35 points), client references (20 points), project approach and timeline (30 points), and team availability (15 points). Critical project dates include a pre-bid meeting held on May 14, 2025, a deadline for written questions on June 3, 2025, proposal submission deadline of June 10, 2025, at 2:00 p.m., and a project completion target of October 31, 2026. Vendors must submit one original and three copies of documentation, including firm experience, team qualifications, project approach, and required forms.

The RFQ allows single consultants and sole proprietors to submit proposals, with the Town open to submissions from qualified Canadian vendors, though government references are preferred but not mandatory. The Town does not specify explicit set-aside designations for disadvantaged enterprises. Current infrastructure includes existing third-party tool integrations such as social media feeds and SEO tools like Yoast, with a newsletter subscriber base of 810 contacts and an existing monthly search engine marketing budget of $800. The total budget is structured with $30,000 annually for website redesign and marketing components, plus an additional $10,000 annually for maintenance and hosting over a three-year contract period. The contract term spans three years, with the potential to extend for two additional one-year periods by mutual agreement. Vendors must maintain specific insurance coverages, including Commercial General Liability ($1,000,000 per occurrence), Automobile Liability ($1,000,000 combined single limit), Workers' Compensation ($500,000 per accident), and Professional Liability ($1,000,000 per claim). The Town reserves the right to reject any submissions and conduct interviews during the evaluation process.