2026-08_VisitFarragut.org_Website_Redesign_Addendum_2.pdf

Town of Farragut

Addendum 2

RFQ No. 2026-08

VisitFarragut.org Website Redesign 05/20/2025

The proposer acknowledges this addendum shall modify and become a part of the original solicitation document. The Proposer further acknowledges that should it be determined at the time of the bid opening that the Proposer has failed to acknowledge receipt of ALL issued addenda; the Proposer’s Bid submission shall be rejected. The Proposer understands that any verbal representation made or assumed to be made during any oral discussion held between Proposer’s representatives and any Town personnel is not binding. Only the information issued in writing and added to the specifications by an official addendum is binding.

Q1. Do you have any specific security requirements or compliance standards beyond ADA accessibility?

A1. ADA Accessibility: The discussion surrounding ADA accessibility is ongoing. As of right now our page is required to be at WCAG level AA by April of 2027.

Q2. Who will be in charge of transferring your current website content to the new site?

A2. Staff is open to suggestion on the best way to handle transferring of data.

Q3. Apart from the SEM strategy, does the town want to see the contractors past examples of marketing campaigns specifically those utilizing SEM?

A3. Vendors are encouraged to include any previous work or case studies that demonstrate their qualifications and relevant experience.

Q4. Regarding Budget: A. Could you please provide a breakdown of the $30,000 allocation between the website redesign and the marketing components? B. Is the $30,000 budget for the redesign and marketing a one-time allocation, or is it an annual allocation over the 3-year period? C. Regarding the $10,000 allocated for maintenance and hosting, is this a total budget for the 3-year period, or an annual budget?

A4. A. We will not be providing a specific budget breakdown between website redesign and marketing efforts. B & C. The stated budget represents an annual allocation.

Q5. There are 200 pages on the website. Will you be removing some of the pages? If so, how many pages will be removed?

A5. The number of pages on our site will vary depending on how many businesses are currently active in town. Unless the vendor can offer an efficient solution that highlights all our business partners and events using fewer pages, they should plan to maintain around 200 pages on the site.

Q6. In regards to the RFP for Website Redesign, would you accept/consider submissions from qualified Canadian vendors?

A6. Yes, we are open to considering submissions from qualified Canadian vendors.

The location of the company does not affect our evaluation, provided all requirements outlined in the RFP are met and the vendor is able to comply with any applicable legal, contractual, and logistical obligations.

Q7. You ask for three references - all associated with public (we assume government) experience. We have had a lot of government experience over the years (Lee County Florida EDC; Gadsden County Florida TDC, St. Johns County Florida VCB; etc.) pre-COVID, but none since. Unfortunately, no reference contacts remain at the "public" entities in which we partnered. Are we disqualified to submit an RFP given we have no current "public" references?

A7. We prefer to see government experience but will consider experience from other entities.

Please see attached transcript from the 05/14/2025 Pre-Bid meeting

Some questions during the pre-bid meeting required additional research, here are some notes for additional consideration:

1. Personas: We are not pursuing the development of detailed customer personas as part of this project.

2. Goals:

Note: These goals are not all-inclusive and may be refined or expanded upon as the project progresses.

Short-Term Goals (Within 6 Months)

• Establish the foundational framework of the new website.

• Prioritize the development and launch of high-impact pages to minimize transition downtime, specifically, the Homepage, Events, and Visitor Guide pages.

• Ensure tourism staff are trained to confidently use and manage essential website functions and content updates.

Long-Term Goals (12 Months and Beyond)

• Complete the final website design, achieving a product that is both highly functional and visually engaging.

• Ensure a seamless user experience for both internal content managers and external site visitors.

• Optimize the site for mobile and desktop platforms, prioritizing accessibility and ease of use for all users.

• Achieve strong performance benchmarks, particularly in site speed, to enhance user experience and SEO effectiveness.

3. Third-Party Integrations:

We plan to continue using several current integrations, including:

• Social Media Feed

• SEO Tool (e.g., Yoast for SEO insights and suggestions)

• Online Forms & Anti-Spam Measures We are also open to recommendations on alternative tools or methods that can provide the same or enhanced functionality more efficiently or with better integration.

4. Search Engine Marketing Budget:

We currently allocate $800 per month toward search engine marketing.

5. Our newsletter subscriber count, which currently stands at 810 contacts.

All communications regarding this RFP must be submitted via email to the Finance Department representative identified below:

Anissa Pratte, Staff Accountant apratte@townoffarragut.org

The Staff Accountant will be the sole point of contact for this RFP.

mailto:apratte@townoffarragut.org