Trademark Licensing Company

The University of Wisconsin-Milwaukee (UWM) is seeking a comprehensive domestic Trademark Licensing Company through a Request for Proposal (RFP) with proposal number 2026-UWMIL-01082-RFP. The primary objective is to select a qualified licensing company to represent the university's trademark interests and partner with the institution effectively. Proposals must be submitted entirely online through the SciQuest procurement system at https://bids.sciquest.com/apps/Router/PublicEvent, with a specific deadline of October 10, 2025. Potential bidders are required to search for the specific proposal number within the University of Wisconsin System solicitations. Technical support for submission is available through Jaggaer Supplier Support, with phone support at 1-800-233-1121 (Option 2) typically responding within one hour, and online ticket support that may take 2-3 business days. Prospective vendors can submit questions directly through the procurement system or via email to uwmbids@uwm.edu. The licensing company will be expected to comprehensively represent UWM's trademark interests and demonstrate expertise in trademark management and licensing strategies.

While specific set-aside designations or disadvantaged enterprise requirements are not explicitly detailed in the procurement notice, potential bidders should be prepared to demonstrate comprehensive capabilities in trademark licensing. The RFP appears to be open to qualified licensing companies with proven track records in representing educational institutions' trademark interests. No incumbent vendor information or specific budget ranges were provided in the original solicitation. Interested companies should carefully review the full RFP documentation available through the SciQuest system to understand the complete scope of requirements, potential contract value, and specific evaluation criteria. Technical capabilities, previous experience with educational institution trademark licensing, and a strategic approach to representing UWM's brand interests will likely be key factors in vendor selection. Prospective bidders are advised to thoroughly review all documentation and ensure compliance with submission requirements before the October 10, 2025 deadline.