NSU Marketing Campaign
Closed State & local contract opportunity Posted
- Solicitation number
- 24RFP-NSU-2401
- State
- South Dakota
- Responses due
Opportunity facts
- Jurisdiction
Opportunity details come from postingboard.esmsolutions.com. Updated .
About this opportunity
Northern State University (NSU) is seeking a comprehensive marketing agency to develop and execute strategic marketing initiatives through a Request for Proposal (RFP) #NSU-2401, targeting campaign development, creative services, market research, and public relations. The primary objectives include attracting potential students from diverse backgrounds, enhancing brand awareness, establishing a robust CRM system and email marketing workflow, and conducting comprehensive market analysis. Specific deliverables encompass managing local, regional, and national campaigns, developing targeted marketing plans, creating print and multimedia collateral, and acting as a strategic consultant. The university will evaluate proposals based on value, price, and technical considerations, with the potential to award separate contracts for each component. Interested agencies must submit proposals by May 22, 2024, and can email inquiries to Veronica.Paulson@northern.edu with the subject line "RFP #NSU-2401" until the specified deadline. The RFP requires agencies to provide detailed approaches for meeting NSU's goals, including budget requirements and strategic campaign methodologies.
No specific set-aside designations or restrictions for disadvantaged enterprises were explicitly mentioned in the documentation. NSU is not currently working with any incumbent firms and is open to new agencies with innovative approaches. The RFP indicates a budget of approximately $300,000 per year, with campaigns structured to include an annual admissions campaign and a biannual brand awareness campaign. The contract term is projected to be four years, during which the selected vendor(s) will be expected to manage comprehensive marketing initiatives. The university will utilize its existing Slate CRM system, and the selected agency must be capable of optimizing and integrating marketing efforts with this platform. Evaluation will consider the offeror's expertise, capabilities, past performance, project management approach, and ability to meet the university's strategic marketing objectives across multiple service components.
Opportunity text
Northern State University is seeking proposals from an agency to fulfill a range of service requests aimed at advancing its mission and promoting its unique contributions to South Dakota's economy. The selected agency will be tasked with implementing strategic marketing initiatives to attract potential students from diverse backgrounds, enhancing brand awareness in specific markets, establishing a robust CRM system and email marketing workflow for the university, conducting comprehensive analysis to identify key distinguishing factors, and developing highly effective campaigns aligned with specific objectives. These initiatives are crucial for the university's growth and success, and the awarded contract(s) will be based on factors such as value, price, and technical considerations, following a thorough evaluation process. The University shall award a contract or contracts to vendor(s) whose services and proposals provide the best value to the University, price and technical factors considered based on the process stated.
The selected vendor(s) must be capable of managing local, regional, and national campaigns and public relations initiatives, developing marketing plans for specific audiences with defined objectives and creating and producing print and multimedia collateral to support those campaigns, plans and initiatives. In addition, agency may act as a strategic consultant.
Proposals should address budget requirements and an approach for the University to meet its goals as defined in section 4.0 for the following components individually: 1. Campaign development and media buying 2. Creative services 3. Market research 4. Public relations
The University reserves the right to enter into separate contracts for the above-mentioned areas.
Offerors may email inquiries concerning this RFP to obtain clarification of requirements. No inquiries will be accepted after the date and time indicated in the Schedule of Activities. Inquiries must be emailed to Veronica.Paulson@northern.edu with the subject line "RFP #NSU-2401".
The State will respond to offeror's inquiries (if required) via e-mail. In addition, all inquiries and the State's response will be posted on the state's e-procurement system. Offerors may not rely on any other statements, either of a written or oral nature, that alter any specification or other term or condition of this RFP. Offerors will be notified in the same manner as indicated above regarding any modifications to this RFP.
Files
| File | Type | Posted |
|---|---|---|
| Point Allocation.pdf | ||
| RFP NSU-2401 - Responses.pdf | ||
| Northern State University Market Perception Study.pdf | ||
| RFP Document.pdf |
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