Point Allocation.pdf

This document outlines a request for proposals (RFP) from Northern State University in South Dakota for a marketing campaign. The university is seeking proposals from agencies to provide a range of marketing services, including campaign development and media buying, creative services, market research, and public relations. The selected agency will be tasked with implementing strategic marketing initiatives to attract potential students, enhance brand awareness, establish a robust CRM system and email marketing workflow, and develop highly effective campaigns aligned with specific objectives. Proposals should address budget requirements and an approach for the university to meet its goals across the four component areas. The University reserves the right to enter into separate contracts for each component.

Pricing and cost data from previous projects, quality of work, ability to meet schedules, cost control, and contract administration will be evaluated, along with the qualifications of personnel, proposed project management techniques, and familiarity with the project locale. The University will award a contract or contracts to the vendor(s) whose services and proposals provide the best value, with price and technical factors considered.