Naming Rights Marketing & Sponsorship Services

The City of Green Bay, Wisconsin, through its Community & Economic Development agency, is soliciting proposals from qualified firms to provide comprehensive naming rights marketing and sponsorship services for the Green Bay Convention Center. The procurement requires firms to manage all phases of a naming rights program, including market assessment with property inventory and independent valuation, strategy development encompassing package design and go-to-market approach, prospect identification and outreach with minimum three-tier prospect lists, negotiation support including proposal development and deal structuring, and execution and closing support with agreement finalization and sponsor onboarding. Proposers must be responsive and responsible firms capable of delivering all work products as the sole property of the City. The evaluation will be conducted on a 100-point scale considering qualifications to perform the project (30 points), experience in similar projects (25 points), past performance record (15 points), ability and expertise of professional personnel (15 points), and cost proposal (15 points), with the lowest cost proposal receiving maximum cost points and others prorated accordingly. Proposals must be submitted in one original, three copies, and one digital PDF copy to the Purchasing Department by June 8, 2026, at 2:00 PM CST. Questions are due by June 1, 2026, with addenda posted by June 3, 2026. No pre-bid meeting or site inspection is scheduled.

Pricing must be submitted as an all-inclusive, not-to-exceed fixed fee covering all direct and indirect expenses including travel, telephone, and out-of-pocket costs, with payment terms of Net 30 days following delivery and acceptance of services. The RFP does not specify set-aside designations, disadvantaged enterprise restrictions, incumbent vendors, or existing infrastructure requirements that would limit bidder eligibility. The City reserves the right to negotiate contract terms with the selected proposer, including the award amount, and may negotiate with the next highest-scoring proposer if negotiations with the top proposer are unsuccessful. Standard City terms and conditions apply, including insurance requirements, indemnification, Wisconsin public records law compliance, nondiscrimination provisions, and independent contractor status for the selected firm. No specific award value or budget range is stated in the available documentation.