Addendum 1 Naming Rights 2026-15.docx

Addendum # 1

RFP: 2026-15

Title: Naming Rights Marketing & Sponsorship Services City Agency: Community & Economic Development Due Date: June 8, 2026, 2 P.M. CST

Questions and Answers to Solicitation #2026-15

Partnership Landscape

· Please provide a list of current sponsorship revenue and agreements. NA Please include:

· Company Name

· Agreement Annual Revenue Amounts (Cash and Trade)

· Agreement Term Length

· Agreement End Date

· Are there any sponsors that have exclusivity in their agreements? No. If so, please provide a list of those partners and the business categories that are exclusive.

· What are the spaces that have existing name entitlements/dedications and? George F. Kress Ballroom) Packer Plaza Courtyard naming through 9/30/35

· Riverview rooms naming through 9/30/35

· Grand Ballroom naming through 9/30/35

· Please provide an existing inventory list and rate card for all sponsorship/advertising assets for sale if that exists. NA

· What is the current email database size for the Convention Center? Unknown/sent inquiry to current management.

· Are you open to the selling branding entitlement of On-Site Restaurants (The Market and Pub 333) (ex: The Pepsi Market or Jack Daniels Pub)? No, restaurant is part of the Hyatt, not the convention center.

· Do you have a current Pouring Rights Agreement (Pepsi/Coke/Other)? If so, with who and when does it expire and is there a volume threshold? No.

· Would you consider a website strictly for the Convention Center, separate from the Discover Green Bay domain? Yes.

· How many digital TVs are placed throughout the public spaces of the Convention Center? (not including digital meeting room signs) Unknown/IT and DPW do not have a record and suggested we check with Purchasing.

· Have you had a naming rights valuation completed for the Convention Center in the past 5 years? No.

Event Mix

· Can you please provide an event listing with dates for the past 3 years and upcoming year? This is the information that management will provide:

· 2025 Actual and Definite Bookings

· Total number of events: 230

· Total number of attendees: 60,227

· 2026 Definite & Tentative Bookings (Current)

· Total number of events: 106

· Total number of attendees: 38,867

Staffing

· Are any staff member(s) currently dedicated to the sponsorship and naming rights sales effort? 1 member of City Staff is involved with the effort.

· Is any staff currently selling venue advertising space to show organizers? (i.e. selling XYZ convention advertising on the on the exterior glass of the venue or hanging banners in public foyer space – or selling XYZ convention that inventory that they can sell through to booth exhibitors) No.

· Is there any other entity or 3rd party organization that sells advertising or sponsorship at the facility? (ex: hotels, visitor bureau, chamber, sales agency, etc.) No.

Other

· Can you please provide the Sample Contract noted in 1.7 Appendix B of the RFP? Purchasing will add to the RFP.

· Are there any major future infrastructure being planned (i.e. digital signage, business lounge, etc.). Improvements to the facility will be coordinated using guidance from the recent property condition analysis conducted by Berners Schober.

· What is the approval and execution process for non-naming rights sponsorships and advertisements? The convention is owned by the Redevelopment Authority so approvals go through this committee.

· Please provide any existing sponsorship/advertising sales collateral Hyatt’s “sell sheet” is attached.

· Section 1.3 requires one original, three copies, and one digital copy on a USB flash drive. Section 1.5 also references delivery of electronic copies through DemandStar. Please clarify whether electronic submittal through DemandStar may replace the required printed copies, or whether it only replaces the USB flash drive requirement while the original and three printed copies are still required. Both methods of delivery will be accepted. On electronic submission only the proposal is required, 3 – copies if you’re mailing in your proposal.

· We have been asked the size of the mailing list for the convention center. Please advise and specify the number for an email list and a USPS address list.

We ran some reports of our contact list internally and locally our mailing list is 3,640 client emails. This would NOT include additional reach of mailing lists we utilize outside of our local list including Hyatt, CVENT, and other subscription based sales/prospect programs. Hope this is helpful in what may have been asked image2.png image1.png