CITY OF GREEN BAY

REQUEST FOR PROPOSAL (RFP)

RFP: 2026-15

Title: Naming Rights Marketing & Sponsorship Services

City Agency: Community & Economic Development

Due Date: June 8, 2026 2 P.M. CST

CC: 91500, 91800

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES

1 NOTICE TO PROPOSERS

1.1 SUMMARY

1.2 IMPORTANT DATES

1.3 FORMAT

1.4 LABELING

1.5 DELIVERY OF PROPOSALS

1.6 APPENDIX A – STANDARD TERMS & CONDITIONS

1.7 APPENDIX B – SAMPLE CONTRACT FOR PURCHASE OF SERVICES

1.8 MULTIPLE PROPOSALS

1.9 CITY OF GREEN BAY CONTACT INFORMATION

1.10 INQUIRIES, CLARIFICATIONS, & EXCEPTIONS

1.11 ADDENDA

1.12 PROPOSAL DISTRIBUTION NETWORKS

1.13 ORAL PRESENTATIONS/SITE VISIT MEETINGS

1.14 ACCEPTANCE/REJECTION OF PROPOSALS

1.15 WITHDRAWAL OR REVISION OF PROPOSALS

1.16 SUBCONTRACTING OR THIRD-PARTY PAYMENTS

1.17 NON-RESTRICTIVE SPECIFICATIONS AND VENDOR ALTERNATES

1.18 NON-MATERIAL AND MATERIAL VARIANCES

1.19 PUBLIC RECORDS

1.20 CONTRACT QUANTITIES

1.21 USAGE REPORTS

1.22 PARTIAL AWARD

1.23 TAX EXEMPT

1.24 COOPERATIVE PURCHASING

1.25 APPEALS PROCESS

2 DESCRIPTION OF SERVICE/COMMODITIES

2.1 BACKGROUND & PURPOSE

2.2 PROPOSERS RESPONSIBILITY

2.3 GENERAL REQUIREMENTS

2.4 SCOPE OF WORK

3 PROPOSAL REQUIREMENTS & SELECTION

3.1 SUBMITTAL REQUIREMENTS & CRITERIA

3.2 EVALUATION CRITERIA

3.3 PROPOSAL SCORING

3.4 COST PROPOSAL

3.5 AWARD & FINAL OFFERS

3.6 NEGOTIATE CONTRACT TERMS

4 REQUIRED CONTENT FOR SUBMITTAL OF PROPOSAL

4.1 FORM A – SIGNATURE OF AFFIDAVIT

4.2 FORM B – RECEIPT OF FORMS & SUBMITTAL CHECKLIST

4.3 FORM C – VENDOR PROFILE INFORMATION

4.4 FORM D – PROPOSAL OFFER FORM

4.5 FORM E – REFERENCES

4.6 FORM F – CONFIDENTIAL & PROPRIETARY INFORMATION

1 NOTICE TO PROPOSERS

1.1 Summary

The City of Green Bay (“City”) is soliciting Proposals from qualified Firms for Naming Rights Marketing & Sponsorship Services. Firms submitting Proposals (“Proposers”) are required to read this Request for Proposals (“RFP”) in its entirety and follow the instructions contained herein.

1.2 Important Dates

Deliver Proposals no later than the DUE date and time indicated below. The City reserves the right to reject all late Proposals:

1.3 Format

The City will not consider illegible Proposals.

Elaborate Proposals (i.e., expensive artwork) beyond that sufficient to present a complete and effective Proposal, are not necessary or desired.

Please include: one (1) original, three (3) copies, and one (1) digital copy (.pdf file) on an electronic storage device (USB Flash Drive), clearly marked.

Complete and return Forms [A THROUGH F] and any mandatory forms to the City of Green Bay Purchasing Department with your submittal.

1.4 Labeling

All Proposals must be clearly labeled: Proposer’s Name and Address Title: Naming Rights Marketing & Sponsorship Services

RFP: 2026-15

All email correspondence must include RFP 2026-15 in the subject line.

RFB Issue Date: May 12, 2026

Pre-Bid/Site Inspection Date: N/A

Questions Due Date: June 1, 2026

Addendum Posted Date June 3, 2026

Due Date: June 8, 2026 by 2:00 PM (CST)

1.5 Delivery of Proposals

Emailed or faxed Proposals will NOT be considered.

Proposals must be delivered as instructed. Deliveries to other City departments and/or locations may result in disqualification.

NOTE: When mailing your response via a third-party delivery service, the outside of the packaging MUST be clearly marked with the RFP name and number. This ensures that the Proposal can be delivered to the correct purchasing agent without having to open the Proposal.

1.6 Appendix A – Standard Terms & Conditions

Proposers are responsible for reviewing this attachment prior to submission of their Proposals. The City of Green Bay Standard Terms & Conditions are the minimum requirements for the submission of Proposals.

1.7 Appendix B – Sample Contract For Purchase of Services

Proposers are responsible for reviewing this attachment prior to submission of their Proposals. The Sample Contract for Purchase of Services shall serve as the basis of the contract resulting from this RFP. The terms of this template contract shall become contractual obligations following award of the RFP. By submitting a Proposal, Proposers affirm their willingness to enter into a contract containing these terms (applicable only to Proposals for services).

The City of Green Bay utilizes a web based electronic signature program (DocuSign) for the execution of contracts that do not require notarization. By submitting your Proposal, you agree to the use of this program to sign documents should you receive an award. There is no cost to the Proposer associated with this process.

1.8 Multiple Proposals

Multiple Proposals from Proposers are permitted; however, each must fully conform to the requirements for submission. Proposers must sequentially label (e.g., Proposal #1, Proposal #2) and separately package each Proposal. Proposers may submit alternate pricing schemes without having to submit multiple Proposals.

Delivery of Hard Copies via U.S. Mail or Common Carrier – Delivery To:

City of Green Bay Purchasing Department 100 North Jefferson St. – Room 410 Green Bay, WI 54301

Delivery of Electronic Copies To:

eBidding platform on DemandStar (see Section 1.12) or on a commonly used media with hard copies (see Section 1.3).

1.9 City of Green Bay Contact Information

The City of Green Bay Purchasing Dept. administers the procurement function:

Troy Van Handel City of Green Bay Purchasing Department 100 North Jefferson St. – 410 Green Bay, WI 54301

(920) 448-3049

Contacting City staff outside of the Purchasing Department regarding this RFP without written consent from the Purchasing Department may result in your Proposal being rejected.

1.10 Inquiries, Clarifications, & Exceptions

Proposers are to raise any questions they have about the RFP document without delay. Direct all questions, in writing, to the Purchasing Department Buyer listed in Section 1.9.

Proposers finding any significant ambiguity, error, conflict, discrepancy, omission, or other deficiency in this RFP document shall immediately notify the Buyer and request clarification. In the event that it is necessary to provide additional clarification or revision to the RFP, the City will post addenda – see Section 1.11 below. Proposers are strongly encouraged to check for addenda regularly.

Proposals should be as responsive as possible to the provisions stated herein. A prospective vendor may take “exception” to Proposal terms, conditions, specifications and dates stated within the Proposal package. However, the City of Green Bay reserves the right to disqualify any and all Proposals submitted which include exceptions, if deemed not in the City’s best interests.

1.11 Addenda

In the event that it is necessary to provide additional clarification or revision to the RFP, the City will post addenda to its Proposals distribution websites – see Section 1.12. It is the Proposers responsibility to regularly monitor the websites for any such postings. Proposers must acknowledge the receipt of any Addenda on Form B. Failure to retrieve addenda and include their provisions may result in disqualification.

1.12 Proposal Distribution Networks

The City of Green Bay posts all Request for Proposals, addenda, tabulations, awards and related announcements on two distribution networks – VendorNet and DemandStar. The aforementioned documents are available exclusively from these websites. It is the Proposers responsibility to regularly monitor the Proposal distribution network for any such postings. Proposers failure to retrieve such addenda and incorporate their appropriate provisions in their response may result in disqualification. Both sites offer free registration to City Proposers.

1.13 Oral Presentations/Site Visit Meetings

Proposers may be asked to attend meetings, make oral presentations, inspect City locations or make their facilities available for a site inspection as part of this RFP process. Such presentations, meetings or site visits will be at the Proposers expense.

1.14 Acceptance/Rejection of Proposals

The City reserves the right to accept or reject any or all Proposals submitted, in whole or in part, and to waive any informalities or technicalities, which at the City's discretion is determined to be in the best interests of the City. Further, the City makes no representations that a contract will be awarded to any Proposer responding to this request. The City expressly reserves the right to reject any and all Proposals responding to this invitation without indicating any reasons for such rejection(s). Any Proposals submitted without all required forms as indicated shall be rejected.

The City reserves the right to postpone due dates and openings for its own convenience and to withdraw this solicitation at any time without prior notice.

1.15 Withdrawal or Revision of Proposals

Proposers may, without prejudice, withdraw Proposals submitted prior to the date and time specified for receipt of Proposals by requesting such withdrawal before the due time and date of the submission of Proposals. After the due date of submission of Proposals, no Proposals may be withdrawn for a period of 90 days or as otherwise specified or provided by law. Proposers may modify their Proposals at any time prior to opening of Proposals.

1.16 Subcontracting or Third-Party Payments

All subcontractors shall be pre-approved upon award by the City before any work begins.

Subcontractors must abide by all terms and conditions of the Proposal. The prime contractor shall be responsible for all subcontractor(s) work and payment.

1.17 Non-Restrictive Specifications and Vendor Alternates

Specifications are intended to define the general level of quality and performance of this purchase and not to restrict competition. Vendors may offer one or more alternates with lesser or greater

VendorNet: State of Wisconsin and Local Agencies Proposal Network. Registration is free – https://vendornet.wi.gov/

DemandStar:

National Proposal Network – Free subscription is available to access Proposals from the City of Green Bay and other Wisconsin agencies, participating in the Wisconsin Association of Public Procurement (WAPP). A fee is required if subscribing to multiple agencies that are not included in WAPP.

https://network.demandstar.com/ https://vendornet.wi.gov/ https://network.demandstar.com/ features; however, the City reserves the right to make its selection based on the best interest of the City. Vendors offering alternates shall submit, with their quote, an itemized comparison with this specification, documenting equivalence for quality, performance, etc. Failure to identify exceptions or deviations in this manner may be a basis to declare the quote as non-responsive. If in your opinion, any of the specifications, terms and conditions of this RFP prevents you from offering a quote, consideration will be given to a Vendor’s request for change.

1.18 Non-Material and Material Variances

The City reserves the right to waive or permit cure of non-material variances in the offer if in the judgment of the City, it is in the City’s best interest to do so. The determination of materiality is in the sole discretion of the City.

1.19 Public Records

Proposers are hereby notified that all information submitted in response to this RFP may be made available for public inspection according to the Public Records Law of the State of Wisconsin or other applicable public record laws. Information qualifying as a “trade secret” – defined in State of Wisconsin Statutes – may be held confidential.

Proposers shall seal separately and clearly identify all information they deem to be “trade secrets,” as defined in the State of Wisconsin Statutes. Do not duplicate or co-mingle information, deemed confidential and sealed, elsewhere in your response.

s. 19.36(5)

(5) TRADE SECRETS. An authority may withhold access to any record or portion of a record containing information qualifying as a trade secret as defined in s. 134.90(1)(c).

s. 134.90(1)(c)

(c) “Trade secret” means information, including a formula, pattern, compilation, program, device, method, technique or process to which all of the following apply:

1. The information derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use.

2. The information is the subject of efforts to maintain its secrecy that are reasonable under the circumstances.

The City cannot ensure that information will not be subject to release if a request is made under applicable public records laws. The City cannot consider the following confidential: a Proposal in its entirety, price Proposal information, or the entire contents of any resulting contract. The City will not provide advance notice to Proposers prior to release of any requested record.

To the extent permitted by such laws, it is the intention of the City to withhold the contents of Proposals from public view – until such times as competitive or bargaining reasons no longer require non-disclosure, in the City’s opinion. At that time, all Proposals will be available for review in accordance with such laws.

1.20 Contract Quantities

The estimated annual quantities identified for each item on the Proposal Offer Form are for Proposal purposes only and are based on historical data. The City does not guarantee to purchase any specific quantity or dollar amount. Proposals that state the City must guarantee a specific quantity or dollar amount may be disqualified.

1.21 Usage Reports

Annually, successful Proposers may be asked to furnish the City of Green Bay Purchasing Department with usage reports summarizing the ordering history for each City Departments served during the previous contract year. The report, at a minimum, must include each and every item or service ordered during the period, its total quantities and dollars by item/service and in total. The City reserves the right to request usage reports at any time and request additional information, if required, when reviewing contract activity.

1.22 Partial Award

Unless otherwise noted, it will be assumed that Proposers will accept an order for all or part of the items/services priced.

1.23 Tax Exempt

The City of Green Bay as a municipality is exempt from payment of Federal Excise Taxes and State of Wisconsin Taxes per Wisconsin Statute 77.54(9a). Federal Tax ID #39-6005458. A completed Wisconsin Department of Revenue Form S-211 (R.2-00) can be requested through the Purchasing Department. Our tax-exempt number is 008-0000428893-07.

1.24 Cooperative Purchasing

Proposers may choose to extend prices offered on Proposals to other municipalities. Under Wisconsin Statutes, a municipality is defined as a county; city; village; town; school district; board of school directors; sewer district; drainage district; vocational, technical and adult education district; or any other public or quasi-public corporation, officer, board or other body having the authority to award public contracts. This is known as “cooperative” or “piggyback” purchasing, a practice common amongst units of government. The City is not responsible for any contract resulting from a cooperative purchase using this RFP as a basis; they are made solely between the Proposers and third-party unit of government.

1.25 Appeals Process

Notices of intent to protest and protests must be made in writing. Protestors should make their protests as specific as possible and should identify Wisconsin Statutes or City of Green Bay Ordinance Provisions that are alleged to have been violated.

The written notice of protest must be filed with the Procurement Manager, Green Bay, WI, 100 North Jefferson St. Room 410, Green Bay, WI 54301, and received no later than 72 business hours after the intent to award notice is issued.

2 DESCRIPTION OF SERVICE/COMMODITIES

2.1 Background & Purpose

The City of Green Bay (“City”) seeks to engage a qualified Firm to provide comprehensive naming rights marketing and sponsorship services for the City of Green Bay Convention Center. Naming rights agreements represent a complex and specialized segment of the sponsorship marketplace, requiring expert knowledge of brand valuation, corporate sponsor behavior, hospitality sector positioning, and contract structuring.

The selected firm will be responsible for designing and executing a full-cycle naming rights program, from initial market assessment through final agreement execution. The City intends for this engagement to result in a fully negotiated and executed naming rights partnership that maximizes long-term value, ensures brand alignment, and positions the property competitively within the sponsorship marketplace.

2.2 Proposers Responsibility

Proposers shall examine this RFP and shall exercise their judgment as to the nature and scope of the work required. No plea of ignorance concerning conditions or difficulties that exist or may hereafter arise in the execution of the work under the resulting contract, as a consequence of failure to make necessary examinations and investigations, shall be accepted as an excuse for any failure or omission on the part of the Proposer(s) to fulfill the requirements of the resulting contract.

2.3 General Requirements

1. Staffing & Expertise

The Proposer shall assign a dedicated project team with demonstrable experience in naming rights transactions, hospitality sector sponsorship, and corporate partnership marketing. Key personnel identified in the proposal shall remain assigned to the engagement for its duration unless the City approves a substitution in writing. Any proposed substitution must be of equal or greater qualifications to the individual being replaced.

2. Reporting and Communication

The Proposer shall provide written status reports on a cadence agreed upon at contract execution, with a minimum frequency of bi-weekly during active outreach and negotiation phases. Status reports shall address prospect pipeline activity, milestones completed, upcoming activities, issues requiring City decisions, and any recommended adjustments to strategy or approach.

3. City Approvals

The Proposer shall not advance to the next phase of the engagement without written City approval of deliverables from the preceding phase. The City reserves the right to pause, redirect, or modify the scope at any phase based on market conditions, organizational priorities, or other factors, and the Proposer shall be prepared to adjust the program accordingly with minimal disruption to momentum.

4. Confidentiality

All information shared by the City, including property details, financial expectations, operational data, and legal considerations, shall be treated as strictly confidential. The Proposer shall not disclose any proprietary information to prospects or third parties without the City’s prior written consent.

5. Conflict of Interest

The Proposer shall disclose any existing or potential conflicts of interest at the time of Proposal submission and on an ongoing basis throughout the engagement. This includes any current or recent relationships with organizations on the prospect list or with competing naming rights properties.

2.4 Scope of Work

1. Market Assessment

The Firm shall conduct a thorough market assessment to establish a factual and analytical foundation for the naming rights program. This phase is intended to produce a defensible valuation of the naming rights opportunity and an informed understanding of the competitive landscape before any outreach or strategy work begins.

The Market Assessment at a minimum shall include the following:

Property & Asset Inventory

• Documented inventory of all tangible and intangible assets associated with the naming rights opportunity, including the convention center name and signage, digital and physical branding placements, guest touchpoints, event spaces, loyalty program integrations, food and beverage outlets, and any co-located retail or entertainment venues.

• Identification of secondary sponsorship inventory that could be bundled or separately monetized in conjunction with the primary naming rights agreement.

Naming Rights Valuation

• An independent, data-supported valuation of the naming rights using recognized methodologies, including but not limited to comparable transaction analysis, asset-based valuation, and audience impression modeling.

• Quantification of estimated annual impressions generated by the property across physical, digital, media, and event channels.

• Benchmarking of the proposed valuation against comparable naming rights agreements in the hospitality, entertainment, and commercial real estate sectors.

• Identification of factors that may positively or negatively affect achievable pricing, including market timing, property location, brand recognition, competitive supply of naming rights inventory in the regional market, and the profile of anticipated guests and event attendees.

Competitive and Market Context

• Assessment of current naming rights activity in the local and national hospitality market, identifying recent transactions, deal structures, pricing benchmarks, and activation expectations from sponsors.

• Review of corporate sponsorship spending trends relevant to the categories most likely to pursue naming rights, such as financial services, technology, healthcare, telecommunications, and consumer lifestyle brands.

• Identification of any market conditions, economic factors, or sector-specific dynamics that could affect sponsor interest, deal timing, or achievable terms.

• Deliverables for this phase shall include a written Market Assessment Report summarizing findings, valuation conclusions, and recommended asking price range with supporting documentation. The report shall be presented to the City prior to advancing to the Strategy Development phase.

2. Strategy Development

Following the completion of the Market Assessment, the Firm shall develop a comprehensive naming rights Marketing and Sponsorship Strategy. This strategy will serve as the operational roadmap for all subsequent phases of the engagement and must reflect a nuanced understanding of both the property's positioning and the motivations of potential sponsors.

The strategy shall address the following components:

Naming Rights Package Design

• Development of a tiered naming rights offering that defines the full scope of sponsor entitlements, including primary naming rights, signage specifications, digital integration, hospitality benefits, event access, co-branding opportunities, and any exclusivity provisions.

• Recommendations on the structure of secondary and ancillary sponsorship opportunities that complement but do not conflict with the primary naming rights agreement.

• Definition of activation expectations, including what the City can reasonably support in terms of sponsor visibility and brand integration across operations.

Go-To-Market Strategy

• Identification of target sponsor categories and the prioritization rationale based on brand alignment, financial capacity, geographic relevance, and strategic benefit to the property.

• Recommended deal term length and pricing structure, including options for multi-year agreements, escalation clauses, performance-based components, and renewal provisions.

• Development of a sponsorship prospectus and marketing materials suitable for presentation to qualified prospects, including a property overview, audience and guest demographics, asset inventory, proposed entitlements, and valuation summary.

Timeline and Milestones

• A detailed project timeline covering all phases from prospect outreach through execution, with defined milestones, City review and approval checkpoints, and target dates for key activities.

• Identification of any dependencies or constraints that may affect the timeline, including construction or renovation schedules, existing contractual restrictions, or brand standard requirements.

The Firm shall present the strategy to the City in a formal review session and shall incorporate stakeholders feedback before proceeding to prospect identification and outreach.

3. Prospect Identification and Outreach

The Firm shall apply the approved strategy to identify, prioritize, and engage a qualified pool of potential naming rights sponsors. This phase requires a disciplined and professional approach to prospect management, with emphasis on quality of engagement over volume of contacts.

Prospect Identification

• Development of a comprehensive prospect list drawn from the target categories identified in the approved strategy, with a minimum of three tiers reflecting primary, secondary, and long-shot prospects.

• Research on each prospect to include corporate sponsorship history, current naming rights or marketing partnership activity, decision-maker identification, fiscal year and budget cycle timing, and brand objectives relevant to naming rights opportunity.

• Prioritization of the prospect list based on likelihood of fit, financial capacity, and strategic alignment, with supporting rationale documented for City review.

Outreach Program

• Design and execution of a structured outreach program using a combination of direct relationship-based contact, targeted introductions, and industry channels appropriate for reaching senior sponsorship and marketing decision-makers within target organizations.

• Development of customized pitch materials tailored to the specific interests and brand positioning of individual prospects, rather than generic presentations.

• Tracking and documentation of all outreach activity, including contact attempts, responses, meetings scheduled, and prospect status updates.

Prospect Engagement and Qualification

• Conduct initial conversations and discovery meetings with interested prospects to assess organizational fit, interest level, budget alignment, and internal decision-making process.

• Qualify each engaged prospect against defined criteria before advancing to Proposal presentation.

• Regular reporting to the City on prospect pipeline status, including active leads, prospects requiring follow-up, disqualified contacts, and recommended next steps.

The Firm shall maintain a live prospect tracking system or dashboard that is accessible to the City at all times and updated on a regular schedule agreed upon during contract execution.

4. Negotiation Support

The Firm shall provide expert Negotiation Support throughout the process of advancing qualified prospects toward a final agreement. The Firm’s role in this phase is to act as an informed advisor and active participant in negotiations, protecting the City's interests while maintaining productive relationships with prospective sponsors.

Proposal Development

• Preparation of formal naming rights Proposals tailored to qualified prospects, incorporating terms, entitlements, pricing, and deal structure consistent with the approved strategy and any prospect-specific adjustments recommended by the Firm.

• Development of counter-Proposal options and negotiation scenarios in advance of each round of negotiations, providing the City with a clear understanding of acceptable ranges, trade-offs, and fallback positions.

Active Negotiation Participation

• Participation in negotiation sessions with prospective sponsors, whether in person, virtual, or through written correspondence, as directed by the City.

• Provision of real-time guidance on sponsor requests, concessions, and proposed modifications to terms, with analysis of the financial and operational impact of each change.

• Maintenance of detailed negotiation logs documenting positions taken, concessions made, open issues, and agreed-upon terms at each stage of the process.

Deal Structuring Guidance

• Recommendations on deal structure options including term length, annual fee escalation, sponsorship activation commitments, performance benchmarks, termination provisions, exclusivity terms, and renewal rights.

• Coordination with the City’s Legal Counsel to ensure that negotiated terms are accurately captured in draft agreements and that any legal or operational risks identified during negotiations are surfaced and addressed.

• Assistance in resolving deal points that are contentious or require creative structuring to satisfy both parties without compromising the City’s core objectives.

The Firm shall not execute any agreements or make binding commitments on behalf of the City without explicit written authorization.

5. Execution and Closing

The Firm shall support the City through the final stages of the naming rights program, ensuring that the transition from negotiated terms to executed agreement is managed efficiently and that all closing activities are completed to a professional standard.

Agreement Finalization Support

• Coordination with the City staff teams to facilitate the review and finalization of the naming rights agreement, ensuring that all negotiated terms are accurately reflected in the final document.

• Review of draft agreement language for consistency with negotiated terms and flagging of any provisions that differ from agreed positions or that introduce new risk.

• Management of the document exchange and signature process, including tracking of outstanding approvals and ensuring timely execution by all parties.

Onboarding and Activation Planning

• Development of a sponsor onboarding checklist and initial activation plan that outlines the steps required to implement the naming rights agreement following execution, including signage installation timelines, brand integration milestones, and first-year activation commitments.

• Facilitation of an introductory meeting between the sponsor's account team and City staff to establish working relationships, communication protocols, and a shared activation calendar.

• Documentation of all deliverables owed to the sponsor in year one of the agreement, with assigned responsibilities and target completion dates.

Reporting and Closeout Documentation

• Preparation of a final engagement report summarizing the entire naming rights program, including market assessment findings, strategy employed, prospect activity summary, negotiation history, deal terms achieved, and benchmarking of final terms against initial valuation and strategy targets.

• Transfer of all prospect data, outreach records, negotiation documentation, and program materials to the City in an organized and accessible format.

• A post-execution debrief session with the City to review program outcomes, identify lessons learned, and document any ongoing obligations or follow-up items that carry forward beyond the initial engagement.

3 Proposal Requirements & Selection

3.1 Submittal Requirements & Criteria

Respondents are responsible for all costs associated with the preparation of materials in response to this RFP. The City of Green Bay assumes no responsibility for such costs. The City reserves the right to waive any formality in the submitted Proposals, to reject any and all Proposals or to re-advertise for additional Proposals.

Interested Firms are encouraged to submit their Proposals which shall include the following:

1. Title Page

• The title page should include RFP 2026-15 Naming Rights Marketing & Sponsorship, name of the firm, address, telephone number, name of contact person, email address, and date.

2. Narrative explaining qualifications for the project.

3. Summary of recent experience in similar/representative projects.

4. Name and experience of key personnel.

• The Firm must provide information on the staff performing services under this contract.

Firms should include identification of key personnel who take the most active roles in the administration in performing the services under this contract and a description of their experience and qualifications.

5. Ability to meet required timelines.

6. Ability to integrate this project into present workload.

7. References: names and telephone numbers of previous clients with a description of the type of project completed, the time frame for the process, and the date completed.

3.2 Evaluation Criteria

Proposals will be initially reviewed to determine if mandatory requirements are met. Failure to meet mandatory requirements shall result in the Proposal being rejected. In the event that all Proposers do not meet one or more of the mandatory requirements, the City reserves the right to continue the evaluation of the Proposals that most closely meet the mandatory requirements of this RFP.

The City’s Evaluation Committee will consist of personnel who have been selected because of their special expertise and knowledge of the service(s) and/or product(s) that are the subject of this RFP.

Proposers may not contact members of the Evaluation Committee except at the request of the Purchasing Department.

3.3 Proposal Scoring

Accepted Proposals will be reviewed by the Evaluation Committee and scored against the stated criteria. The Committee may review references, request interviews/presentations, conduct demonstrations and/or conduct on-site visits. The resulting information will be used to score the Proposals. The Evaluation Committee's scoring will be tabulated and Proposals ranked based on the numerical scores received.

Proposals will be scored using the following criteria:

3.4 Cost Proposal

Purchasing will score the cost Proposals by prorating with the lowest cost Proposal given the highest score. The formula is as follows: calculation of points awarded to subsequent Proposals will use the lowest dollar Proposal amount as a constant numerator and the dollar amount of the firm being scored as the denominator. This number is then multiplied by the number of points given to the cost section of the RFP, resulting in the cost Proposal score.

Lowest Cost Proposed Constant X Max Points Assigned To Cost = Score

Other Proposed Cost

NOTE: Cost Proposals shall be in a separate sealed envelope and submitted within the Proposal package. The outside of the envelope should clearly state “Cost Proposal” and the name of the Proposer.

3.5 Award & Final Offers

Award will be granted in one of two ways. The award may be granted to the highest scoring responsive and responsible Proposer after the original evaluation process is complete.

Description Points

Qualifications To Perform The Project 30

Experience In Similar/Representative Projects 25

Past Record Of Performance 15

Ability & Expertise Of The Firms Professional Personnel 15

Cost Proposal 15

Alternatively, the highest Proposer or Proposers may be requested to submit best and final offers. If the City requests best and final offers, they will be evaluated against the stated criteria, scored, and ranked by the evaluation committee. The award will then be granted to the highest scoring Proposer following that process. However, a Proposer should not expect that the City will request a best and final offer.

3.6 Negotiate Contract Terms

The City reserves the right to negotiate the terms of the contract, including the award amount, with the selected Proposer prior to entering into a contract. If contract negotiations cannot be concluded successfully with the highest scoring Proposer, the City may negotiate a contract with the next highest scoring Proposer.

4 REQUIRED CONTENT FOR SUBMITTAL OF PROPOSAL

4.1 FORM A – Signature of Affidavit

4.2 FORM B – Receipt of Forms & Submittal Checklist

4.3 FORM C – Vendor Profile Information

4.4 FORM D – Proposal Offer Form

4.5 FORM E – References

4.6 FORM F – Confidential & Proprietary Information

Form A – Signature of Affidavit

RFP 2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES

This form must be returned with your response.

In signing Bids/Proposals, we certify that we have not, either directly or indirectly, entered into any agreement or participated in any collusion or otherwise take any action in restraint of free competition; that no attempt has been made to induce any other person or firm to submit or not to submit Bids/Proposals, that Bids/Proposals have been independently arrived at, without collusion with any other Bidders/Proposers, competitor or potential competitor; that Bids/Proposals have not been knowingly disclosed prior to the opening of Bids/Proposals to any other Bidders/Proposers or competitor; that the above statement is accurate under penalty of perjury.

The undersigned, submitting Bids/Proposals, hereby agrees with all the terms, conditions, and specifications required by the City in this Request for Bids/Proposals, declares that the attached Bids/Proposals and pricing are in conformity therewith, and attests to the truthfulness of all submissions in response to this solicitation.

Bidders/Proposers shall provide the information requested below. Include the legal name of the Bidders/Proposers and signature of the person(s) legally authorized to bind the Bidders/Proposers to a contract.

Has your company ever been debarred?

NO

YES (please explain below):

COMPANY NAME:

SIGNATURE:

PRINT NAME: DATE:

Form B – Receipt of Forms & Submittal Checklist

This form must be returned with your response.

Bidders/Proposers hereby acknowledge the receipt and/or submittal of the following forms:

FORMS

Initial to

Acknowledge

SUBMITTAL

Initial to Acknowledge

RECEIPT

Description of Services/Commodities N/A

FORM A: Signature of Affidavit N/A

FORM B: Receipt of Forms & Submittal Checklist N/A

FORM C: Vendor Profile Information N/A

FORM D: Bid/Proposal Offer Form N/A

FORM E: References N/A

FORM F: Confidential & Proprietary Information N/A

Appendix A: Standard Terms & Conditions N/A

Appendix B: Contract for Purchase of Services N/A

Statement of Qualifications (SOQ) – If Required N/A N/A

Addendum #

Addendum #

Addendum #

Addendum #

COMPANY NAME:

Form C – Vendor Profile Information

This form must be returned with your response.

The City of Green Bay has implemented a Procurement Card (P-Card) Program. Bidders/Proposers must have the capability to accept credit cards for payments or must be willing to take the necessary steps in order to accept credit card payments by the City prior to the implementation of this agreement as the City may opt to use the P-Card as its method of payment.

While acceptance of credit cards for payments may be mandatory, this shall not be the City’s exclusive method of payment. Bidders/Proposers shall not charge a surcharge, convenience fee or any other fees associated with the acceptance of payment by the City’s P-Card.

COMPANY INFORMATION

COMPANY NAME (Make sure to use your complete, legal company name):

FEIN (If FEIN is not applicable, SSN collected upon award):

CONTACT NAME: TITLE:

TELEPHONE NUMBER: FAX NUMBER:

EMAIL:

ADDRESS: CITY: STATE: ZIP:

ORDERS/BILLING CONTACT

CONTACT NAME: TITLE:

TELEPHONE NUMBER: FAX NUMBER:

EMAIL:

ADDRESS: CITY: STATE: ZIP:

PROCUREMENT CARD (P-CARD)

COMPANY ACCEPTS PAYMENT BY CREDIT CARD:

YES or NO NOTE: The City does not pay service charges.

Form D – Bid/Proposal Offer Form

This form must be returned with your response.

Prepare the BidProposal offer form as all inclusive, not-to-exceed, fixed fees:

All Inclusive – Covers all direct and indirect necessary expenses including but not limited to; travel, telephone, copying and other out-of-pocket expenses.

ITEM DESCRIPTION OF ITEMS

1. Naming Rights Marketing & Sponsorship Services

TOTAL COST $

LEAD TIME (UPON RECEIPT OF ORDER):

PAYMENT TERMS (NET 30):

YES / NO / OTHER

EARLY PAYMENT DISCOUNT (SPECIAL TERMS):

Form E – References

This form must be returned with your response.

REFERENCE #1 – CLIENT INFORMATION

COMPANY NAME: CONTANCT NAME:

ADDRESS: CITY: STATE: ZIP:

TELEPHONE NUMBER: FAX NUMBER:

EMAIL:

CONTRACT PERIOD: YEAR COMPLETED: TOTAL COST:

DESCRPTION OF WORK PERFORMED:

REFERENCE #2 – CLIENT INFORMATION

COMPANY NAME: CONTANCT NAME:

ADDRESS: CITY: STATE: ZIP:

TELEPHONE NUMBER: FAX NUMBER:

EMAIL:

REFERENCE #3 – CLIENT INFORMATION

COMPANY NAME: CONTANCT NAME:

ADDRESS: CITY: STATE: ZIP:

TELEPHONE NUMBER: FAX NUMBER:

EMAIL:

Form F – Confidential & Proprietary Information

This form must be returned with your response.

Material submitted in response to the City of Green Bay’s (“City”) Bid/Proposal includes at least one formula, pattern, compilation, program, device, method, technique or process that derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use and is the subject of reasonable efforts to maintain its secrecy. Such information qualifies as a trade secret, as provided in Wis. Stat. § 19.36(5). As such, the Bidder/Proposer asks that the trade secrets contained on certain pages of this Bid/Proposal, as indicated below, be treated as confidential material and not be released to the public. I am providing the following information with the understanding that it is being submitted to the City under a pledge of confidentiality. I would not have submitted this information had the City not pledged to keep it confidential* and request that the following pages not be released:

NOTE: Bidders/Proposers are cautioned that the entire Bid/Proposal may not fall withing the confines of the pledge of confidentiality. The about designation(s) of confidentiality in now way guarantees that designated information will be kept confidential. Under the provision of the Public Records Law, Bidder/Proposer is not entitled to notification prior to release of information and is not entitled to go to court to block disclosure of any portion of the Bid/Proposal.

If the City agrees with Bidders/Proposers designation of trade secret or confidentiality and the designation is challenged, the undersigned hereby agrees to provide legal counsel or other necessary assistance to defend the designation of trade secret or confidentiality.

Failure to include this designation in the Bid/Proposal response may mean that all information provided as part of the Bid/Proposal response will be open to examination and copying.

NOTE: The City as custodian of these public records has the obligation, pursuant to Public Record Laws, to determine whether the above information can be kept confidential.

SECTION PAGE TOPIC

COMPANY NAME: TITLE:

PROPRIETARY INFORMATION: A Bidder/Proposer responding to this Bid/Proposal should not include any proprietary information or protected trade secret(s) as part of its Bid/Proposal unless the Bidder/Proposer

1) designates the specific information that it maintains is proprietary or trade secret and the reason(s) for such designation in a separate document, and 2) identifies the specific information when it occurs within the Proposal.

The City’s preference is for the proposer to segregate all information designated as confidential into one section of the RFB/RFP and/or a separate document for easier removal to maintain its confidential status.

The response to the Bid/Proposal should indicate which portion of the requested information is confidential and where this information is located within the response, i.e. under separate cover, in confidential Section No. ______, etc. Data contained in the Bid/Proposal and all documentation become property of the City.

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Appendix A

City of Green Bay Standard Terms & Conditions

(STC-Form: 10/21/2025)

1. General. Throughout this document, "City of Green Bay," "City" and "Purchasing" shall be synonymous and mean the City of Green Bay. The words "bid" and "proposal" are synonymous, as are the words "bidder," "proposer," “vendor,” and "contractor." The phrases "request for proposal," "request for bids," “request for quotes,” “quote,” "request," "invitation," and "solicitation" shall also be synonymous. As applied to the winning or selected bidder, the words "bid," "proposal," and "contract" are synonymous.

2. Entire Agreement, Order of Precedence. These standard terms and conditions shall apply to any Purchase Order issued as a result of this Request for Bid/Proposal, except where expressly stated otherwise in the RFB/RFP or in a written instrument covering this purchase signed by an authorized representative of the City and the Contractor, in a form approved by the City Attorney (a “Separate Contract”). If such a separate contract is executed it shall along with these Standard Terms and Conditions, the City’s request for proposals/bids, the version of the vendor’s response/bid that was accepted by the City, and the City’s Purchase Order (if any) shall constitute the entire agreement (“Contract”) and no other terms and conditions, whether oral or written, shall be effective or binding unless expressly agreed to in writing by the City.

If a Separate Contract is not executed, these Standard Terms and Conditions, the City’s request for proposals/bids, the version of the vendor’s response/bid that was accepted by the City, and the City’s Purchase Order (if any) shall constitute a contract and will be the entire agreement.

3. Bid Selection. This invitation for bids does not commit the City to award a contract, pay any costs incurred in preparation of bids, or to procure or contract for services or equipment. The City may require the bidder to participate in negotiation and to submit such additional price or technical or other revisions to his or her bids as may result from negotiation. The bidder shall be responsible for all costs incurred as part of his or her participation in the pre-award process.

The City reserves the right to accept or reject any or all bids submitted, in whole or in part, and to waive any informalities or technicalities which at the City’s discretion are determined to be in the best interests of the City. Further, the City makes no representations that a contract will be awarded to any offeror responding to this request. The City expressly reserves the right to reject any and all bids responding to this invitation without indicating any reasons for such rejections(s).

The City reserves the right to postpone due dates and openings for its own convenience and to withdraw this solicitation at any time without prior notice.

4. Addenda. Changes affecting the specifications will be made by addenda. Changes may include, or result in, a postponement in the bid due date. Bidders are required to complete the Bidder Response Sheet, acknowledging receipt of all parts of the bid, including all addenda.

5. Price Proposal. All bidders are required to identify the proposed manufacturer and model, and to indicate the proposed delivery time on the attached Proposal Form. Failure to do so may cause the bid to be considered not responsive. If desired, the bidder may include product literature and specifications. The price quoted will remain firm throughout each contract period. Any price increase proposed shall be submitted sixty (60) calendar days prior to subsequent contract periods and shall be limited to fully documented cost increases to the bidder which are demonstrated to be industry-wide.

6. Price Inclusion. The price quoted in any bid shall include all items of labor, materials, tools, equipment, and other costs necessary to fully complete the furnishing and delivery of equipment or services pursuant to the specifications attached thereof. Any items omitted from the specifications which are clearly necessary for the completion of the project shall be considered a portion of the specifications although not directly specified or called for in these specifications.

7. Pricing and Discount.

a. Unit prices shown on the bid/proposal or contract shall be the price per unit of sale (e.g., gal., cs., doz., ea., etc.) as stated on the bid/proposal or contract. For any given item, the quantity multiplied by the unit price shall establish the extended price. If an apparent mistake exists in the extended price, the unit price shall govern in the bid/proposal evaluation and contract administration.

b. In determination of award, discounts for early payment will only be considered when all other conditions are equal. Early payment is defined as payment within fifteen (15) days providing the discount terms are deemed favorable. All payment terms must allow the option of Net 30.

8. F.O.B. Destination Freight Prepaid. Bid prices must include all handling, transportation and insurance charges. Failure to bid FOB Destination Freight Prepaid may disqualify your bid.

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9. Award.

a. The City will have sole discretion as to the methodology used in making the award. Where none is specified, the award will be made to the lowest responsible bidder in compliance with the specifications and requirements of this solicitation.

b. The right is reserved to make a separate award of each item, group of items or all items, and to make an award in whole or in part, whichever is deemed in the best interest of the City.

10. Responsiveness and Responsibility. Award will be made to the responsible and responsive bidder whose bid is most advantageous to the City with price and other factors considered. For the purposes of this project, responsiveness is defined as the bidder’s conformance to the requirements of the solicitation. Being not responsive includes the failure to furnish information requested.

Responsibility is defined as the bidder’s potential ability to perform successfully under the terms of the proposed Contract. Briefly, a responsible bidder has adequate financial resources or the ability to obtain said resources; can comply with required delivery taking into account other business commitments; has a satisfactory performance record; has a satisfactory record of integrity and business ethics; and has the necessary organization, experience and technical skills.

The City reserves the right to refuse to accept any bid from any person, firm or corporation that is in arrears or is in default to the City, or has failed to perform faithfully any previous contract with the City. If requested, the bidder must present within five (5) working days evidence satisfactory to the City of performance ability and possession of necessary facilities, financial resources, adequate insurance, and any other resources required to determine the bidder’s ability to comply with the terms of this solicitation document.

11. Cancellation/Termination.

a. The City reserves the right to cancel any contract in whole or in part without penalty due to non-appropriation of funds.

b. The City may terminate this Contract for any reason, including convenience upon prior…