ECSU 2024-201_Oct_7_24_solicitation_doc.pdf

PDF 15 KB Posted

Attached to
Digital Marketing Services
Solicitation number
ECSU 2024-201
Issued by
Tolland County, Connecticut

About this file

This document is a Request for Proposal (RFP) issued by Eastern Connecticut State University (ECSU) for Digital Marketing Services. The University seeks an established agency to provide comprehensive digital marketing services to support its brand awareness and admissions recruiting goals. The required services include strategy development, brand guideline enforcement, content creation, project management, campaign execution, ad placement and monitoring, SEO and UX/UI optimization, and analytics/reporting. The solicitation period runs from October 11, 2023, to November 9, 2023, with a vendor Q&A period from October 12 to October 30, 2023. The estimated total value of the contract is unspecified.

The RFP does not mention any pricing terms, set-asides, incumbents, or funding requirements. It is a competitive solicitation open to all vendors. The contract's duration and any renewal options are also not specified.

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Text version

Solicitation Number: ECSU 2024-201

Digital Marketing Services

Request for Proposal (RFP)

Eastern Connecticut State Univ.

October 11, 2023 - November 09, 2023

Page:2

General Header Information

This bid has no questions defined.

ECSU 2024-201

No. ECSU 2024-201 Title: Digital Marketing Services Start Date: October 11, 2023 at 7:00:00 AM EDT End Date: November 09, 2023 at 2:00:00 PM EST Vendor Q&A Start Date: October 12, 2023 at 7:15:00 AM EDT Vendor Q&A End Date: October 30, 2023 at 3:00:00 PM EDT Estimated Total Value:

Who can respond to this bid? : All Vendors Description: ADDENDUM 1 POSTED

The University seeks an established agency in the digital marketing/advertising space to provide comprehensive services to support its brand awareness and admissions recruiting goals. Services should include strategy development, development and enforcement of brand guidelines and best practices, creative content, project management, campaign execution, ad placement and monitoring, SEO and UX/UI site optimization, and analytics/reporting. Please see Scope for further information

Delivery Terms: Free On Board Destination Payment Terms: Vendor Specified Contact Information: Eastern Connecticut State Univ.

Kate Rotella 83 Windham Street Willimantic CT, 06226 United States Tel: 8604655148 Fax:

rotellac@easternct.edu

Contact Details: If you have any questions, please contact:

Kate Rotella 83 Windham Street Willimantic CT, 06226 United States Tel: 8604655148 Fax:

rotellac@easternct.edu

Selected Categories:

Page:3

Documents:

1. RFP Digital Marketing 2023 Final.pdf

ADDENDUM 1 POSTED.pdf

NotificationtoBidderspdf fill in.pdf

ADDENDUM 1 POSTED.pdf

Page:4

Item Specifications Solicitation has been designated as having no line items.

Page:5

File details come from the government source that posted it. Updated .