ECSU 2024-201_Mar_17_25_solicitation_doc.pdf
PDF 15 KB Posted
- Attached to
- Digital Marketing Services
- Solicitation number
- ECSU 2024-201
- Issued by
- Tolland County, Connecticut
About this file
This is a Request for Proposal (RFP) issued by Eastern Connecticut State University (ECSU) for Digital Marketing Services, solicitation number ECSU 2024-201. The university is seeking an established digital marketing agency to provide comprehensive marketing services to support brand awareness and admissions recruiting goals. The solicitation was released on October 11, 2023, with proposals due by November 09, 2023 at 2:00 PM EST. The vendor question and answer period runs from October 12, 2023 to October 30, 2023. The requested services include strategy development, brand guideline creation and enforcement, creative content production, project management, campaign execution, ad placement and monitoring, SEO and UX/UI site optimization, and analytics/reporting.
The RFP is open to all vendors, with delivery terms specified as Free On Board Destination and payment terms to be specified by the vendor. No estimated total value was provided in the document. The primary contact for the solicitation is Kate Rotella, who can be reached at rotellac@easternct.edu or by phone at 860-465-5148. An Addendum 1 has been posted to the solicitation, and the university has included supporting documents such as the RFP Digital Marketing 2023 Final document and a Notification to Bidders form. The solicitation does not specify any line items or specific pricing structure beyond indicating that payment terms will be vendor-specified.
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Text version
Solicitation Number: ECSU 2024-201
Digital Marketing Services
Request for Proposal (RFP)
Eastern Connecticut State Univ.
October 11, 2023 - November 09, 2023
Page:2
General Header Information
This bid has no questions defined.
ECSU 2024-201
No. ECSU 2024-201 Title: Digital Marketing Services Start Date: October 11, 2023 at 7:00:00 AM EDT End Date: November 09, 2023 at 2:00:00 PM EST Vendor Q&A Start Date: October 12, 2023 at 7:15:00 AM EDT Vendor Q&A End Date: October 30, 2023 at 3:00:00 PM EDT Estimated Total Value:
Who can respond to this bid? : All Vendors Description: ADDENDUM 1 POSTED
The University seeks an established agency in the digital marketing/advertising space to provide comprehensive services to support its brand awareness and admissions recruiting goals. Services should include strategy development, development and enforcement of brand guidelines and best practices, creative content, project management, campaign execution, ad placement and monitoring, SEO and UX/UI site optimization, and analytics/reporting. Please see Scope for further information
Delivery Terms: Free On Board Destination Payment Terms: Vendor Specified Contact Information: Eastern Connecticut State Univ.
Kate Rotella 83 Windham Street Willimantic CT, 06226 United States Tel: 8604655148 Fax:
rotellac@easternct.edu
Contact Details: If you have any questions, please contact:
Kate Rotella 83 Windham Street Willimantic CT, 06226 United States Tel: 8604655148 Fax:
rotellac@easternct.edu
Selected Categories:
Page:3
Documents:
1. RFP Digital Marketing 2023 Final.pdf
ADDENDUM 1 POSTED.pdf
NotificationtoBidderspdf fill in.pdf
ADDENDUM 1 POSTED.pdf
Page:4
Item Specifications Solicitation has been designated as having no line items.
Page:5
File details come from the government source that posted it. Updated .