Cultural Trust Campaign Services

The Oregon Business Development Department is issuing a Request for Proposals (RFP) for Cultural Trust Campaign Services, targeting the development and execution of a strategic campaign to convert non-participating cultural donors into Oregon Cultural Trust donors. The primary objective is to design and implement a comprehensive marketing initiative that encourages potential donors to utilize the cultural tax credit program. Required services include developing virtual presentations, online engagement strategies, and potential in-person events aimed at expanding donor participation. Proposers must submit detailed proposals demonstrating capabilities in campaign development, execution, and performance measurement, with a mandatory inclusion of billing rates, campaign costs, and potential incentive structures for meeting predetermined goals. The RFP requires proposers to provide at least three professional references from similar projects completed within the past five years, and proposals must be submitted by May 18, 2022, at 3:00 p.m. Pacific Time. Evaluation criteria will likely focus on the proposer's marketing expertise, understanding of the Cultural Trust's mission, and demonstrated ability to effectively convert potential donors.

The RFP indicates a preference for contractors from Portland and other Oregon regions, including rural firms, though no specific set-aside designations are explicitly outlined. The contract anticipates awarding one or more contracts with an initial one-year term and potential renewals up to a maximum of eight years. The proposed annual budget ranges from $150,000 to $250,000, which will be funded through sales of the Cultural Trust license plate. While no incumbent vendors are specifically identified, the supporting documents include donor survey results and county donation data that will be available to proposers to inform their campaign strategies. The Oregon Business Development Department reserves the right to amend the contract for additional reasonably related services, subject to need and budget approval. Proposers will need to demonstrate tax compliance, provide necessary certifications, and disclose any potential conflicts of interest as part of their submission.