UNSPSC 80142101: Brand measurement

Quantitative survey to track brand equity, brand awareness, attitude towards the product.

UNSPSC 80142101 Brand measurement is a Commodity code that state and local governments are not actively procuring under this taxonomy designation. The recent opportunities tagged with this code in state and local procurement databases span district fundraiser services (Cypress-Fairbanks Independent School District, Texas), MLK parade planning (City of Dallas), commercial paper liquidity provision (City of Dallas), brand strategy development (City of South Salt Lake), unclaimed property auditing (Washington State Department of Revenue), investment advisory services (Tualatin Valley Fire & Rescue, Oregon), and educational activities and supplies catalog discounts (Region 7 Purchasing Cooperative, Texas). None of these solicitations involve brand measurement—the systematic evaluation of brand awareness, perception, equity, or performance metrics that the code nominally describes. The mismatch between the code's name and the actual work being solicited indicates that either the taxonomy assignment is erroneous or the code is not in active use for state and local procurement.

The geographic spread of these unrelated opportunities spans Texas, Utah, Washington, and Oregon, with activity concentrated among school districts, municipal government departments, state revenue agencies, fire districts, and regional purchasing cooperatives. Without recent opportunities that actually align with brand measurement services—such as brand awareness tracking, market research surveys, brand health benchmarking, or similar measurement and analytics work—this code shows no meaningful activity in the state and local procurement market worth pursuing at this time.