UNSPSC 80142101: Brand measurement

Quantitative survey to track brand equity, brand awareness, attitude towards the product.

UNSPSC 80142101 Brand measurement (Commodity) encompasses market research, brand perception analysis, and brand performance measurement services that state and local governments procure to evaluate and develop municipal, school district, and institutional brand identity. Recent solicitations show state and local bodies buying brand strategy development, downtown revitalization branding, grant consulting services with brand-adjacent promotional components, and fundraising support services that often include brand messaging and community outreach elements. The issuing bodies span cities (Dallas, South Salt Lake), independent school districts (Cypress-Fairbanks ISD in Texas), and purchasing cooperatives serving regional education networks (Region 7 Purchasing Cooperative in Texas). The scope reflects a broader trend toward professional brand development and institutional identity management rather than traditional product-based measurement.

Activity appears concentrated in Texas and Utah. The City of South Salt Lake issued an RFP for South Salt Lake Brand Strategy Development & Execution (PN202616, due May 30, 2026, for a $75,000 fixed project budget covering downtown research, visual identity development, brand guidelines, and council presentation), while the City of Bartow, Florida solicited Grant Consulting Services (RFQU2630, due September 16, 2026) requiring proactive grant identification and strategic guidance with brand-adjacent elements in community positioning. Cypress-Fairbanks ISD in Texas posted multiple District Fundraiser Services solicitations (26072020RRFP, due June 30, 2027, and 25072020RRFP, due June 30, 2026) through its Ion Wave eBid platform. Region 7 Purchasing Cooperative issued EDACT2628 (Invitation for Catalog Discount Bid on Educational Activities & Supplies, due July 30, 2026, with $40.677 billion estimated two-year expenditures and 136 prior awards), which falls tangentially within the code's scope. The code shows limited direct brand measurement activity; most opportunities tagged here involve broader strategic consulting with brand components rather than standalone brand perception analysis or market research measurement.