Communications and Marketing Support Services

The City of Milpitas is requesting proposals for on-call communications and marketing support services under RFP 26-155, with proposals due July 28, 2026 at 12:00 p.m. and a questions deadline of July 7, 2026.

The scope covers graphic design, video production, and media planning and buying on an as-requested basis for citywide and department-specific initiatives. Deliverables include event recap videos for community celebrations (Tree Lighting, 4th of July, Lunar New Year), public service announcements on emergency preparedness and water conservation, testimonial and storytelling campaigns, informational videos, branding and visual identity support, infographics and data visualization, integrated media campaigns across digital, print, social, and broadcast platforms, and translation services into Chinese, Vietnamese, and Spanish as needed. Proposers must demonstrate a minimum of three years' experience providing similar services for public agencies or complex organizations and submit three references from work completed within the past three years.

The City intends to award one or more contracts for a five-year term anticipated to begin October 1, 2026. Pricing shall be all-inclusive, covering labor, materials, equipment, tools, facilities, management, overhead, and profit, with annual rate increases capped at the Consumer Price Index or 3%, whichever is less. All proposals must be submitted electronically through the City's OpenGov eProcurement portal.

Evaluation criteria weight experience and qualifications at 25%, execution plan and methodology at 25%, proposed compensation at 20%, personnel assigned at 15%, cover letter and RFP compliance at 10%, and references at 5%. Required submittals include a cover letter, company experience and qualifications documentation, detailed execution plan and methodology, personnel qualifications, current W-9 form, prior contract failure disclosure, and certifications for non-collusion, insurance coverage, worker's compensation, nondiscriminatory employment, and wage theft. The City reserves the right to conduct interviews, request best and final proposals, and cancel the RFP in its entirety at its sole discretion.