Cost_Proposal_Form.xlsm

This is a Cost Proposal Form for the City of Milpitas, California, related to a Request for Proposal (RFP) for Communications and Marketing Support Services (Project ID 26-155). The City is seeking qualified communications and marketing firms to provide comprehensive, on-call services including graphic design, video production, and media planning and buying to support public outreach and engagement initiatives. Services will be delivered on an as-requested basis for citywide and department-specific projects such as event recap videos, public service announcements, and outreach campaigns. The RFP allows for the award of one or more vendors at the City's discretion.

The Cost Proposal Form requires vendors to complete pricing for base bid services organized into three main service categories: Video Production & Storytelling (including producer, videographer, editor, motion graphics, project management, and video project deliverables); Graphic Design Services (including senior and junior designer hourly rates and design project deliverables); and Media Planning & Buying (including campaign setup and management, single and multi-platform media services, and performance management roles). All base bid items must be priced with annual rate increases not to exceed 3% over prior year rates across a five-year contract term. Vendors may also propose optional services including photography and translation services (audio and printed). The form must be completed in Excel format, signed by an authorized representative, and submitted with the Vendor Questionnaire response. All pricing provided constitutes a binding cost proposal for bid tabulation purposes, though estimated quantities are non-binding and actual usage may vary without adjustment to unit rates.