Brookshire Golf Course Business Plan RFP

The City of Carmel Parks & Recreation Department is seeking qualified vendors to develop a comprehensive business plan for Brookshire Golf Course, a municipally-owned 18-hole facility located in Hamilton County, Indiana. The Request for Proposals (RFP) requires consultants to conduct an in-depth analysis of the golf course's current operations, with the primary objective of identifying strategies to achieve long-term financial self-sufficiency. Specific deliverables include a market assessment, operations evaluation, community needs assessment, organizational review, marketing strategy development, and comprehensive financial analysis. The RFP mandates examining current fee structures, identifying alternative revenue sources, assessing capital assets, and developing a detailed five-year implementation plan. Proposals must be submitted electronically through the City's e-Procurement Portal by 9:00 am on Wednesday, April 16, 2025, with vendor selection based on a weighted scoring system that evaluates experience and qualifications (35%), approach and methodology (35%), cost and value (10%), technical capabilities (10%), and compliance (10%).

While the RFP does not explicitly specify set-aside designations or restrictions for disadvantaged enterprises, it emphasizes stakeholder involvement requiring input from golfers, course management, city leadership, and park board members. The golf course, operational since 2007, currently generates annual revenues around $1.6 million with 35,000-40,000 annual rounds and includes a driving range, practice area, and recently constructed clubhouse. The City reserves the right to determine the relative importance of evaluation criteria and to select the most advantageous proposal. Although a specific budget range is not disclosed, the comprehensive nature of the required business plan suggests a significant investment in strategic consulting services. The ultimate goal is to develop a sustainable business model that positions Brookshire Golf Course for financial success and community value.