Final SourcesSought_20210824-advertising jamrs.docx

SOURCES SOUGHT

1. The Defense Human Resources Activity is issuing this Sources Sought Notice as a means of conducting market research to identify parties having an interest in, and the resources for, providing services in accordance with the draft Performance Work Statement (PWS) below. This notice shall not be construed as a formal solicitation or an obligation on the part of the Government to acquire any products or services. In addition, it does not guarantee that a subsequent solicitation will be issued. Submission of any information in response to this Sources Sought notice is voluntary and will assist in selecting the appropriate solicitation type/method. Costs associated with any submission shall not be reimbursed by the Government.

2. The proposed NAICS for this effort is 541810 (size standard $16.5M). Comments on this NAICS and suggestions for alternative codes must include supporting rationale.

3. Interested parties must be registered in the System for Award Management (SAM). A business must be a current participant and certified by SBA if responding as an 8(a) firm and HUBZONE small businesses must be certified by SBA by the time of proposal. A Service-Disabled Veteran-Owned Small Business (SDVOSB) must represent to the contracting officer that is it certified as such at the time of offer submission. Women-owned small business (WOSB) and Economically Disadvantaged WOSB (EDWOSB) should indicate if their certification is a self-certification or if they are formally certified by SBA (or will be by time of any proposal). Small businesses shall specify if any kind of teaming arrangement will be involved and “other than small” businesses shall address subcontracting opportunities that exist.

4. Interested parties are requested to submit an unclassified capability statement, limited to 10 pages, that includes:

i) Company name, mailing address, e-mail address, telephone and FAX numbers, website address (if available), and the name, telephone number, and e-mail address of a point of contact having the authority and knowledge to clarify responses with Government representatives. Include DUNS number, CAGE Code, , and company structure (Corporation, LLC, partnership, joint venture, etc.).

ii) IAW FAR Subpart 19.502-2, it should address how you will be competitive “in terms of market price”

iii) Information describing partnering/subcontracting (if any) in order to fulfill the requirements of a PWS such as this. Indicate if your interest is only as a subcontractor.

iv) Targeted capability statements that provide detailed information regarding the following:

The level and type of activity providing multiple and integrated marketing communications services for its clients.

Annual Billing Breakdown by Media.

(2021) (2020)

Identify current clients for whom the Contractor provides fully integrated marketing services and list the specific integrated marketing disciplines provided for each client account. Highlight any direct and database marketing provided to current clients. In addition to any current commercial clients, identify any Government clients managed in within past five years.

Current Client Integrated Disciplines Provided

Past Government Client Integrated Disciplines Provided

Indicate the number of current employees by department/discipline, and whether those employees are directly in the employ of the Contractor, or subcontracted through partner or affiliate resources. Where partner resources are provided, provide name of the partner company.

# of Employees by Discipline

Indicate the level of expertise and history of working with the Department of Defense’s Risk Management Framework (RMF). If you do not have experience with RMF, would you be willing to be certified prior to working on this contract?

Include any experience you have working with advertising for military recruiting efforts. If you do not have experience in this area, provide a detailed description similar efforts that involve advertising for a career at the national level and how you feel that experience could translate to marketing for military recruiting.

Include any experience you have working with advertising targeted to parents and other influencers of young adults regarding the decisions young adults make. If you do not have experience in this area, provide a detailed description of similar efforts that involve advertising for career or life decision-making at the national level and how you feel that experience could translate to marketing for military recruiting.

Indicate if you are a signatory to Screen Actors Guild – American Federation of Television and Radio Artists (SAG – AFTRA). Describe the experience you have working with the union.

Indicate the level of experience you have with large-scale (nationwide), integrative, media planning and media buying. If you do not have this experience, detail your experience with large-scale advertising (e.g., multi-million dollar national campaigns) and media buying capabilities.

Small Business: Would you be interested in this contract as a prime, or subcontractor? If interested in prime, how would you ensure at least 50% of the total cost of the contract will be performed by your firm (and other small business partners) to meet the requirements and objectives of this contract? If interested in subcontracting, please provide areas you would contribute.

5. Respond via e-mail no later than 24 September 2021, to the POCs listed in SAM. E-mail is subject to size and type restrictions (typically limited to less than 2 megabyte in size and only non-executable attachments such as .doc or .pdf files) as well as any other appropriate network security measures. It is the respondent's responsibility to verify the e-mail was received and can be viewed. All responses must address each of the above stated requirements.

Attachments: Draft PWS

FOUO – SOURCE SELECTION INFORMATION