Air force reserve national/local recruiting advertising program

Added: Jun 23, 2010 10:40 am This is a Synopsis for solicitation FA6643-10-R-0003. The contractor shall provide all personnel, equipment, tools, materials, supervision, licenses and other items or services necessary to perform the management and operation for the Air Force Reserve Recruitment Advertising Program. The Air Force Reserve Command is seeking a full-service advertising agency. The proposed $11-$14 million annual contract will include developing strategies for maximizing effective/efficient use of budget, conducting market research and analysis, recommending ad budgets and media mix, and integrating all advertising activities. Contractors will be required to develop advertising in selected media, process and track leads, and provide advertising guidance to the Air Force Reserve for effectively communicating the attributes of military service to prospects and influencers. Contractor will also be responsible for creative production and placement of all Air Force Reserve recruitment advertising in national magazines, newspapers, television, radio, internet, direct mail and billboard. Advertising will support the Prior Service, Non-Prior Service, Health Profession Programs and Officer Programs. The contractor will also be expected to provide other normal advertising services such as managing and operating the advertising program which includes services of the account manager and executive, website hosting, PSA program management, recruiting support vehicles, qualification center operation, TV and radio products, media and creative services. The period of performance for this contract is anticipated to be a basic, one-year contract with four annual options. The solicitation method to be utilized for this requirement is the issuance of a Request for Proposal (RFP). The mobilization/orientation period is planned from 22 Nov 10 - 31 Dec 10. This acquisition is anticipated to utilize Risk/Price/Performance Trade-Off procedures as stated in FAR 15.101. The current contract is a combination of firm fixed price and cost plus fixed fee pricing arrangements and was awarded utilizing FAR 15. An IDIQ with task ordering is anticipated. The pricing arrangement is anticipated to be Firm Fixed Price with reimbursable line item(s). Offerors will be required to furnish evidence of previous successful management and execution of other national advertising programs. The NAICS code is 541810 and the size standard is $7 million in annual revenue. This solicitation will be issued as a 100% Small Business Set-Aside. Teaming arrangements are encouraged. All offerors must be registered in the Central Contractor Registration (CCR) database at www.ccr.gov prior to award. Lack of registration in the CCR database will make an offeror ineligible for award. It is anticipated that offerors will be evaluated using best value source selection procedures in accordance with AFFARS 5315.3 utilizing written technical proposals and oral presentations. The release date of the solicitation is approximately 15 Aug 2010. A pre-proposal conference is scheduled for approximately two weeks after release of Solicitation. Please send information to: HQ AFRC/A7KA, ATTENTION: Brenda Pate, 255 Richard Ray Blvd, Robins AFB GA 31098-1637; FAX to (478) 327-2210; or email brenda.pate@us.af.mill. The Request for Proposal (RFP) and all associated documents when issued will be posted on the Fedbizops Web page, fbo.gov. No paper copies of the solicitation will be issued. NOTE: Offeror must have sufficient cash flow to allow up to $1,000,000 in advance payment for media placement.