FA700025SC001 CSO Call 001 USAFA Admissions Outreach.pdf

RAPID ACQUISITION CSO CALL 001

FA700025SC001

U.S. Air Force Academy

1. Focused Interest Period - USAFA-002, ACADEMICS – 001 USAFA Admissions Outreach

1.1. This is Call 001 placed against the United States Air Force Academy (USAFA) Rapid Acquisition Commercial

Solutions Opening (CSO) FA700025SC001. The CSO is a closed CSO with calls. Calls for proposals will be issued by the Government as amendments to this CSO and may be made at any time during its open period when support for innovative commercial requirements supporting USAFA priorities are identified. Please refer to the body of the CSO for further information and a complete overview of the function and process of the

CSO. Offerors may submit proposals only in response to a specified area of interest issued during an open call for proposals. The focused area of interest described in this call will be open for submission until 4 Aug 2025 at 2:00 PM MDT.

1.2. The United States Air Force Academy has a focused interest in exploring solutions to maximize USAFA’s reach to prospective students in ways that inspire interest, empowering students to pursue an appointment.

USAFA is seeking vendors capable of utilizing innovative outreach services and technology to increase admissions to the Academy for an estimated yearly class size of 1200 Cadets. USAFA anticipates a projected period of performance of 30 Sep 2025 – 29 Sep 2029.

1.3. Any questions regarding this focused area of interest or utilizing this CSO may be directed to the following

POCs at 10CONS.PKB.CSO@us.af.mil (refer to Paragraph 1.7.4. below for Phase 1 submission instructions):

1.3.1. John Perry, Contract Specialist

1.3.2. Katlyn Blacksten, Contract Specialist

1.3.3. April Delobel, Contracting Officer

1.4. Submissions should present combinations of methods, capabilities, and new technological solutions to perform outreach to prospective Cadets.

1.5. Submissions should address:

1.5.1. Innovative solutions capable of increasing yearly applications started and finalized for USAFA and increasing the average standardized test scores of applicants per incoming class year.

1.5.2. Solutions for providing real-time data analytics for outreach services.

1.5.3. Solutions for identifying target audiences and creating communication streams for prospective students and their parents to establish outreach throughout the college application process, to include:

1.5.3.1. Personalized outreach campaigns.

1.5.3.2. Ensuring that prospective applicants are aware of significant application deadlines throughout the year.

1.5.3.3. Encouraging the target audience to submit applications for admission to USAFA.

1.5.4. Plans for strategic name-buy purchases throughout the year to facilitate immediate student contact.

1.5.5. New technology integrated into outreach capabilities.

1.5.6. Familiarity with college application and enrollment outreach services.

1.6. Solutions developed and demonstrated under this effort will require the contractor to:

1.6.1. Have experience with college application services and outreach.

1.6.2. Have the capability to purchase student name-buys throughout the year.

1.6.3. Be able to transmit data in a compatible format with USAFA’s customer relationship management system, Salesforce.

1.7. Submission guidelines:

1.7.1. This call will be conducted in two or three phases as described in the body of the CSO. The Government reserves the right to forgo Phase II and go directly to Phase III based on technically competent Phase I submissions. Submission instructions for this call will follow the submission guidelines outlined in Part 5 of the body of the CSO.

1.7.2. Interested offerors must submit Quad Charts and Solution Briefs prepared in accordance with the formats in Attachments 1 and 2 respectively in the body of the CSO. Phase I submissions will be evaluated against criteria as described in Attachment 7 of this CSO.

1.7.2.1. All Quad Charts shall include the information indicated on the sample template in Attachment 1.

1.7.2.2. The Solution Brief narrative expands on the Quad Chart presentation. Instructions for format and content are located in Attachment 2.

1.7.2.3. Only documentation required for Phase 1 submissions are being accepted at this time. Proposals or other documentation will not be accepted.

1.7.3. As described in Attachment 7, the Government will determine the most technically competent and capable of the qualified Phase I offerors using the criteria below:

1.7.3.1. Technical merit / applicability;

1.7.3.2. Importance to agency programs; and

1.7.3.3. Funds availability.

1.7.4. Solution Briefs and quad chart submissions shall be sent to 10CONS.PKB.CSO@us.af.mil for review by

4 Aug 2025 at 2:00 PM MDT. All solution briefs must be unclassified. The Government will not pay companies for the costs associated with solution brief submissions.

1.7.5. All offerors providing Phase I submissions will be contacted by the Government, either with an email letter informing them that the effort proposed is not of interest to the Government at this time or with a request for either a pitch session OR request for proposal by a specific date.

1.7.6. The Government reserves the right to fund all, some, one, or none of the proposals submitted or may elect to fund only part of a submission under this CSO.