J-5 Orientation Exhibits Media.pdf

Library of Congress Welcome Area + Orientation Gallery

100% Final Design Deliverable : Carriage Entry, Congressional Crossroads, CVC Entry and Welcome Area.

100% Final Design Deliverable : Orientation Gallery

September 27, 2023

Attachment J-5

Overview

Contents

— Compiled Design Materials from DD Phase:

○ CVC Entry Projection

○ Collector Space Slideshow

○ Central Spine

○ Montage

○ Mixtape

○ Ask a Librarian

○ Art & Architecture

○ Audio Remix

○ Thomas Jefferson Films (x3)

— Media Matrix with AV Requirements

MEDIA EXPERIENCES PLAN

Bluecadet Media Programs

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CVC.AV.01 CVC Welcome Projection (at base of stairs on floor below)

WA.AV.01 Central Spine: Light-based

WA.AV.02 Collector Space:

Collections Slideshow

OG.AV.05 Art + Architecture Explorer with Projection

OG.AV.01 Ask a Librarian Interactive

OG.AV.04 Audio Remix

OG.AV.06 Montage “Moving Image”

OG.AV.03 Thomas Jefferson Library Legacy Film: Vignettes

OG.AV.07 Mixtape “Recorded Sound”

B

A

E

D

H

C

C

B

E

B

C

D

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F

FG

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Attachment J-5 rleo Cross-Out

Collector Space Slideshow

Collector Space Media

Overview

— A pair of displays located in the space where visitors naturally tend to linger, outside of the bathrooms

— Bluecadet to provide a set of animated Adobe Premiere templates, which the Library will be able to update over time, to export video slides to be managed and played by the associated BrightSign player

— AV team to configure BrightSign players to provide looping playback of the video slides

— If desired, AV team to aid Library in scheduling or other added functionality for BrightSign

— See matrix for specific AV notes and requirements

Story Types

— The Library at work: What the Library does and enables

— Programs + Events: Bringing people together, honoring and creating culture

— Collections Highlights: Unique + surprising highlights that speak to a diverse audience

— Fun Facts: Get inspired by the library—fast!

Overview

1. Full-Bleed 2. Statement

3. Gradient Overlay 4. Split Screen

Four templates, each with alternate layouts, offer maximum flexibility.

Color Palette

A digital-friendly color palette, using the LoC brand orange as an anchor.

Bright, muted, and dark variants ensure legibility for the on-screen use case.

Motion Sample

Review Link: https://f.io/huxm0fuq

Attachment J-5 https://f.io/huxm0fuq https://docs.google.com/file/d/1L3jQfc3wfgvmlWavCrn0KOG7vm4BraW5/preview

Full-Screen Image

Template 1

A compelling image with a snappy headline tells the story from a distance. On approach, optional detail copy reinforces the story.

Full-Screen: Template Flexibility

Header + Detail Header Only Detail Only

Full Screen: In Use

Statement

Template 2

A single statement delivers a quick story while allowing for more characters than a headline.

When appropriate, a background image can be used as a textural element.

The image should support the text, but does not depend on the full image’s readability.

Statement: Template Flexibility

Original Colors Duotone

Template 4

Statement: In Use

Statement: In Use

Gradient Overlay

A longer paragraph pairs with a visual to provide a little more depth.

Template 3

Gradient Overlay: Template Flexibility

Left-aligned Right-aligned

Gradient Overlay: In Use

Template 3

Split Screen

A longer paragraph pairs with a visual to provide a little more depth.

Spot colors should be pulled from the collection object.

Split Screen: Template Flexibility

Left-aligned Right-aligned

Split Screen: In Use

Central Spine

The Central Spine lighting sequence will…

— Welcome visitors and guide them toward the Orientation Gallery

— Utilize gentle animations that don’t feel frenetic or cause overstimulation

— Enhance the architecture rather than distract

Overview

— Pre-programmed, looping, lighting effects that activate a series of archways leading into the Orientation Gallery

— Soft, gentle, lighting transitions enliven the space and subtly guide visitors

— In a future phase, LoC may add the ability to control the color of the show’s scenes dynamically, and AV hardware should allow for this eventuality

*Additional archways, TBC

Montage

Montage Recap

Montage Moving Image

Collections

A quick cutting and skillfully edited sequence that surveys a chronological snapshot of the collection.

— Demonstrate all types of content including television, and home movies, and take care to consider representation that best speaks to many voices

— Prioritize strong visuals; no sound in the experience

— 55” slightly curved display to mimic the curve of the Collections Ring (1920 x 1080 resolution)

PRODUCTION I Rough Cut

Overview

— Looping video on slightly curved 55” display with playback via a media player; visitors may choose to begin and stop viewing at any point in the loop

— No audio

— Programming or set-up of media player to facilitate video playback by AV team

Montage Storyboard

Grid Moment Hold for 10 seconds

Transition to Montage Zoom to center frame

Montage Begins 3 minute duration

Storyboard: Grid Builds On

Storyboard: Grid Builds On

Storyboard: Grid

Storyboard: Montage Begins

Storyboard: Montage Continues

Storyboard: Montage Fades to Black

Storyboard: Grid Sequence Begins Again

Mixtape

Mixtape Recorded Sound

Collections

A skillfully assembled (yet homegrown) compilation that will lean into contrasts that play on shifts in pace, style and substance.

— This free flowing approach will allow visitors an experience across time, place and culture

— The audio is delivered to visitors via x2 audio handsets, with an accompanying 27” monitor (1920 x 1080 resolution)

PRODUCTION I Rough Cut

Overview

— Looping video with playback via a media player;

visitors may choose to begin and stop listening/viewing at any point in the loop

— AV team to configure media player to provide looping playback of the video file

— Audio available on associated handsets

➔ ~7 minutes total duration; looping

➔ 20 – 25 clips

➔ 15 – 20 second clip duration (with exceptions as needed)

➔ Some clips have supporting visuals, but visuals are not the priority when selecting clips

Mixtape

Montage

Sample Sequence

15 - 20 sec. 15 - 20 sec. 15 - 20 sec. 15 - 20 sec.

Layout Flexibility

Option B

Inset Image 3:4 horizontal or vertical

Option C

Background Image Option A

Text Only

Title Only

Title + Open Caption

Title + Open Caption + Collection Name (optional)

Title + Open Caption + Collection/Type (optional)

Title + Open Caption + Collection/Type (optional)

Ask a Librarian

The Ask a Librarian interactive features & celebrates Librarians as storytellers of and for the collections.

— Librarians provide a humanizing entry point

— Bring collections to life

— Offer a compelling gateway to Library resources

Overview

— Large, 86” interactive table with 6 stations, 3 along each long edge. Each station has an audio handset.

— Visitors can interact with digital cards strewn over the surface of the table to learn about the fascinating stories the LoC’s Librarians have to tell

— Content will include a combination of shorter written stories, and longer stories with an audio component

Card Design

Card Design

— Adjusted to 4x6 (2:3) Ratio

— Librarian Cards

◆ Refined image treatment ◆ Additional graphic elements to lean into card metaphor

Previous card designs

Librarian Quote Question Show me something cool

Card Design

Librarian Cards

Librarian Cards: Color Border Ver.

Quote Cards

Quote Cards

Question Cards

Question Cards

Table Interface

Six Stations

#1

#4

#2

#5

#3

#6

Audio Approach

Name + Title Story Set-up“Personality” Intro Story Starts

“One of the fascinating things about the Library is it has the output of creativity—books, music, all these things— but it is also home to the process of creativity, where you can see how these things were made.”

“My name Ray White, I am a

Librarian in the Music Division at the Library of Congress…”

“... and I’m going to tell you about a few of my favorite things.”

“When Roger and Hammerstein were writing The Sound of Music…”

The first beat expands on the Quote Card from the table and sets the tone for the rest of the story

The Librarian introduces themself and their position at the Library (in some instances their title will need to be shortened)

The Librarian transitions to the story they are about to tell

The Librarian begins to tell the story

Art + Architecture

Art & Architecture

The Art & Architecture niche will…

— Focus on stories (and backstories) of the Jefferson Building

— Touch on how and why this place came to be

— Preview what’s here and what’s so cool about it all!

— 4k resolution projection

Outcomes

1. Visitors are energized to explore the building

2. Visitors want to take a tour to learn more

Art+Architecture

Overview

— One bright, 4k-resolution, portrait-oriented projection shaped to fit architecture of the room, paired with touchscreen

— Projection shows a looping video of the beautiful details of the space and associated imagery (drawings, historical photos, etc.); if playback via a separate media player, AV Team to handle programming/set-up of playback

— Interactive station allows visitors to browse and learn about pieces of art and decoration in the building that interest them

Scale Testing

Example Projection Storyboard: Arts & Sciences

Arts & Sciences: Arts

The sequence starts with a zoomed in view, slightly panning across the mural

The image continues to pan, introducing each figure, left to right

Music, Architecture Poetry Sculpture, Painting

The view cuts back to the beginning, focusing on Music

The drapery study crossfades on

Drapery study, full view

Sequence cuts again to the right side of the mural

The drapery study for Sculpture animates on

Drapery study, full view

The image transitions back to the mural, zooming in on the statuette held by

Sculpture

The statuette study crossfades on

Transition back to the mural

Zoom back out to show Sculpture and

Painting

Arts & Sciences: Sciences

The Sciences is introduced, and begins to pan across the mural, left to right

Mathematics, Physics Astronomy Botany, Zoology Cut back to the left of the mural, highlighting the mathematical objects

The drapery study for Mathematics begins to fade on

Full study Transition back to the mural, to focus on the abacus held by

Mathematics

Cut to the right of the mural to focus on

Botany

Botany drapery study crossfades on

Transition to the peacock study

Crossfade back to mural

Cut back to the center of the mural for the final beat

Resting State

A&A

— Cycles through additional imagery of the building and its artwork

— Simple pans, zooms, and transitions highlight visually interesting parts of the images

— Focused on visuals without informational overlay

— Approx. 3-4 min loop

Push-in on focal point

Projection Playlist - Sample Sequence

Art+Architecture Niche

Transition to next image

Image movement will be subtle and deliberate—pans, pushes, pulls back—allowing the visuals to shine.

Audio Remix

What do the collections sound like?

Here, visitors have a primarily sonic encounter with the Library’s many holdings, at times supported with visuals.

The experience is exploratory in nature, focusing on delight and discovery over “music-making.”

Overview

— x3 bright, 4k portrait-oriented projections shaped to fit the archway shapes of the room’s architecture.

— Each projection is paired with an overhead speaker set-up and input station with physical buttons that visitors can interact with, which trigger sounds and visuals on the projection in front of them

— AV team to create or integrate MIDI pad and button components for each station, including any hardware programming needed to allow them to interface with Bluecadet’s application

Canvas

Experience Components

Stations Supergraphic

Station

Stations

Content Approach

Movements

Play + Imagination Light and whimsical clips reminiscent of childhood and fun

Drama + Mystery Unexpected, unusual, and surprising finds with a quirky flair

Change + Cycles Clips representing progress, innovation, and the course of time, both human and natural

Sounds from the collection are grouped into movements, creating different atmospheres and vibes, while also giving the content process some structure.

MOVEMENT #1

PLAY & IMAGINATION

Room-Wide Movements

Audio Remix

Station #1

Station #2

Station #3

Track & sample transition

Track & sample transition

Track & sample transition

MOVEMENT #2

DRAMA & MYSTERY

Station #1

Station #2

Station #3

INTERLUDE

Station #1

Station #2

Station #3

INTERLUDE

Station #1

Station #2

Station #3

Over time

Change & Cycles https://docs.google.com/file/d/1FbtglRusp2PdFumnAE9_bNjlREGmtnlg/preview

Drama & Mystery https://docs.google.com/file/d/13voF5_Zt9jgnjsbs9TeyEV5akLzdUiu0/preview

Play & Imagination https://docs.google.com/file/d/1tKKfyLlsHdNrGfH4Yzi-kw1o4oosvkZB/preview

Experience Overview

Each movement has…

1. A custom palette, distributed across stations

2. Unique sounds + visuals (where applicable)

3. A backing track that visitors can layer sounds onto

Canvas Effects

Transitions Between Movements

Movement #1 Interlude Movement #2 Interlude Movement #3

Supergraphic xxxx

Thomas Jefferson Films

Overview

— x3 small displays interspersed within the Thomas Jefferson Library casework. Displays are carefully positioned and ventilated to maintain appropriate conditions for the books nearby.

— Each display provides tap-to-start, or button-activated playthrough of its associated video

— Localized audio

— Playback by media player; any programming of media player, including tap screen to play or push button to play by AV team

Thomas Jefferson Library Films

Experience overview The TJ Library Films will punctuate the visitor flow and experience of the physical exhibition of Jefferson’s Library. Each of the 3 screens will feature a targeted person-forward narrative reflecting on a different answer to the question, why does this Library matter today?

Ultimately, these films are stories about big ideas that underpin Jefferson’s Library; ideas that also hold deep relevance to the world today.

Enrich appreciation:

the films should enhance a visitor’s experience of the physical exhibition of Jefferson’s library surrounding them

Accessible, digestible, human:

the films should reinforce the perhaps unexpected relevance of the TJ library for everyday, contemporary visitors in the here and now

Experience goals Target length: 3 min each

Content framework + story focus

Each film will offer a unique answer to the question “why does this Library matter today?”

Spirit of sharing From the outset, Jefferson sought to amass an ambitious collection. A collection through which Jefferson could actively participate in the flow of knowledge embodied by the enlightenment. It was a collection intended to be shared a used widely.

A collection whose purpose was rooted in access to knowledge and making information open and accessible. This film will explore the spirit of sharing and the continued import of this idea to the Library of Congress today.

The roots (and complexities) of revolution The books in this room helped shape Jefferson as a thinker and leader, informing values and ideas central to the American Revolution. And yet also apparent here are very American and human questions about the gulf that can exist between ideals and action. This film will explore the roots of revolution and Jefferson as a complicated man.

A library in use For Jefferson, books were a springboard to nearly every endeavor

- from gardening to learning Spanish to contemplating religion. This film will highlight the power of a library in use and the vast potential of an encyclopedic collection - exploring the unexpected inspiration that can come from anywhere and everywhere.

TJ’s Library reflects a desire to make knowledge and information open and accessible.

Sharing and access of knowledge -participation in a large flow of knowledge that books brings us.

>>Participate in the larger streams and thoughts… and share it further… share it with people.

A larger world of the enlightenment Accessibility at the intellectual level of information

Interviewee:

Dr. Carla Hayden

● Ability to speak to both the TJ Library AND the larger LoC

● Speak strongly to sense of purpose

- institutionally but more importantly, personally

● “What libraries are to the people they serve…”

Interviewee:

Annette Gordon-Reed

● Modern perspective grounded in scholarship

● Leading voice in her field

Potential Interviewee:

Ken Burns

● Someone who can demonstrate an unexpected connection

● Reinforce the resonance of this collection and power of putting knowledge to use

Spirit of sharing Roots of revolution A library in use

Interviewees

Original Filming

Shooting Priorities

Intimate interviews: a modern, authentic take Thoughtful selected locations: intentionally sited to enrich and texture

Feature an interior space of the LoC in one film

Explore options with closer ties to Thomas Jefferson OR to our speaker

Explore a setting that hints at the creative process

Locations

Bold title sequence offers quick read

Thoughtful motion style punctuates films

Gridded layouts enrich context without cutting away

Aesthetic approach

Media Matrix

General Media AV Requirements

— Internet and LAN connectivity to all interactives running on PCs for CMS and show control integration. Firewall settings to be coordinated with Bluecadet and LoC OCIO. Data connection to media players for Collector Space Slideshow.

— Daily power cycle with either a scheduled automated restart or nightly shutdown/morning startup of all PCs and displays.

— Show control panel to send signals to Central Spine lights, control power on/off of exhibits.

— Windows 11 IoT, LTSB with manual updates (Pro or Windows 10 also acceptable if absolutely necessary)

— TBC with LoC: Hard drive backups of each PC by AV team

— AV team to provide shipping (to/from) and temporary set-up for all hardware marked in Media Matrix as a Production Phase Requirement at Bluecadet’s Philadelphia or New York office, during the Production phase

— AV team to provide onsite support during media installation period

Network Overview

● Isolated exhibit network

● Control signals between PCs, show control and lighting within exhibit network

● Outbound traffic from exhibit network via whitelisted ports

● No inbound traffic/open ports planned

Bluecadet

1526 Frankford Ave. - Philadelphia, PA 19125 267.639.9956