The Orange Bowl Committee, Inc.

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with The Orange Bowl Committee, Inc. for promotional advertising of the "Fresh From Florida" brand through a sports marketing partnership, with prospective vendors able to submit relevant information through October 8, 2026. This is a notice of single-source intent under Florida Statutes, not a competitive solicitation.

The scope comprises promotional advertising and brand exposure across Orange Bowl platforms and events, including on-site signage, digital displays, web advertisements, social media placements, and brand positioning at the Orange Bowl Game and the Orange Bowl Food & Wine Celebration. All promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners.

The estimated contract amount ranges from $200,000 to $250,000, with contract execution through June 30, 2027. The Florida Department of Agriculture and Consumer Services justifies the single-source procurement based on The Orange Bowl Committee, Inc.'s exclusive ownership, licensing rights, naming rights, and trademark control, making it the only vendor capable of providing these specific services under Section 570, Florida Statutes, which authorizes the agency to promote agricultural products through advertising via promotions, print, television, and digital media. Prospective vendors who believe they can provide these commodities or contractual services may submit relevant information to the contact person listed in the notice no later than October 8, 2026. Additional details are available in the attached PUR 7776 form.