Arena Horse Shows of Ocala, LLC

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement with Arena Horse Shows of Ocala, LLC for agricultural promotional services through a sponsorship agreement. This statutorily mandated procurement will support marketing Florida agricultural products through specific events, including the Longines League of Nations, Stirrups Passport Wine Series Presented by Wheels Up, the Ocala Food & Wine Festival, and events at the World Equestrian Center. The contract term will extend from execution date through June 30, 2026, with the solicitation posted on 05/29/2025 and a response deadline of 06/19/2025 at 09:30 AM. The procurement is being conducted under the Florida Agricultural Promotional Campaign Act (Chapter 571, Part II, Florida Statutes) with the key objective of amplifying visibility for Florida's agricultural commodities and related businesses. Specifically, the sponsorship will integrate the "Fresh From Florida" logo across various event platforms, targeting enhanced agricultural product promotion.

The procurement is a single-source opportunity limited to Arena Horse Shows of Ocala, LLC, which has been identified as the sole vendor due to their exclusive ownership, licensing, naming rights, and trademark of the World Equestrian Center and associated events. No specific set-aside designations or restrictions for disadvantaged enterprises are mentioned in the documentation. The estimated contract value ranges from approximately $50,000.00 up to $75,000.00, representing a sponsorship investment to market Florida's agricultural sector. Prospective vendors who believe they can provide comparable commodities or services are invited to submit relevant information to the department by the specified deadline. If the department determines after reviewing submitted information that the services are truly available only from a single source, they will proceed with posting an intended decision to enter the agreement on the Vendor Information Portal, in accordance with Section 120.57(3) of Florida Statutes.