Arena Horse Shows of Ocala, LLC
Closed State & local contract opportunity Posted
- Solicitation number
- SS-17003
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC code
- Point of contact
-
- Brittany Harvey procurement@fdacs.gov (850) 617-7181
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Agriculture and Consumer Services has issued a single-source intent notice for a sponsorship agreement with Arena Horse Shows of Ocala, LLC to procure promotional advertising services for the "Fresh From Florida" brand, with the objection period closing October 8, 2026. This is a statutory advertisement of intent; not a competitive solicitation. Prospective vendors who believe they can provide equivalent commodities or services must submit relevant information by the October 8 deadline.
The scope covers on-site signage, digital displays, web advertisements, social media placements, and other promotional assets at the World Equestrian Center in Ocala, Florida. The department justifies the single-source award on Arena Horse Shows' exclusive ownership, licensing rights, naming rights, and trademark control of the equestrian event infrastructure and branding platforms. Authorization derives from Section 570, Florida Statutes, which permits the department to promote agricultural products through various media channels. All use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners.
The estimated contract value ranges from $50,000 to $75,000, with execution anticipated September 30, 2027. Contact: Stephanie Bergozza, Purchasing Director II.
Opportunity text
THIS IS NOT A REQUEST FOR A BID OR PROPOSAL
This notice is provided in accordance with statutory requirements for a 15-business-day advertisement of the Florida Department of Agriculture and Consumer Services' intent to enter into a single source agreement.
The Florida Department of Agriculture and Consumer Services intends to enter into an agreement with Arena Horse Shows of Ocala, LLC to procure Sponsorship of World Equestrian Center in Ocala, Florida.
Prospective Vendors who believe they can provide these commodities, or contractual services shall provide relevant information to the contact person listed on this advertisement no later than October 8, 2026.
For additional details regarding the commodities and/or contractual services to be procured, please refer to the attached PUR 7776.
Files
| File | Type | Posted |
|---|---|---|
| PUR 7776_Arena Horse Shows of Ocala, LLC.pdf |
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