South Beach Festival, Inc

The Florida Department of Agriculture and Consumer Services is advertising a single-source intent to enter into an agreement with South Beach Seafood Festival, Inc. for "Fresh From Florida" brand sponsorship services, with prospective vendors having until August 31, 2026 to submit relevant information demonstrating alternative capability. This is a statutory notice, not a competitive solicitation; the FDACS has determined South Beach Seafood Festival, Inc. is sole source because it holds exclusive ownership of the event's branding assets, licensing, naming rights, and trademarked materials that cannot be legally authorized by any other vendor.

The scope is promotional sponsorship featuring the "Fresh From Florida" logo across signage, web advertisements, and social media platforms to enhance brand visibility and promote retail sales of the department's agricultural products. The contract is authorized under Florida Statutes Sections 570.53(3) and 570.07(20), which direct the department to stimulate agricultural product consumption and conduct marketing activities promoting Florida agricultural products.

The estimated contract value is approximately $50,000 to $75,000, with contract execution set for June 30, 2027. Approval has been obtained from the Director of the Division of Marketing and Development, the Chief of the Bureau of Seafood & Agriculture Marketing, and the Purchasing Director II.

Any prospective vendor believing it can provide equivalent commodities or contractual services must contact the department by August 31, 2026. Additional details are available in the attached PUR 7776 form.