UNSPSC 43231514: Sales and marketing software

UNSPSC 43231514 Sales and marketing software is a Commodity code that encompasses the subscription-based and licensing models for customer relationship management, service management, assessment, and specialized marketing or communications platforms that state and local governments are currently acquiring. Recent solicitations show state and local agencies procuring integrated ITSM and CSM platforms with AI-powered capabilities, accessibility remediation solutions, student information and learning management systems, library and assessment platforms, utility billing and customer engagement software, case management systems, survey automation, and destination management solutions—many involving professional services, data migration, training, and ongoing support alongside the core software licensing.

Public bodies soliciting under this code span higher education institutions (Valencia College, Orlando Utilities Commission, Texas A&M University System, Hillsborough County Public Schools), county and municipal governments (Collier County, Orange County, Broward County, City of Tucson, City of Augusta, City of Palo Alto), school districts (Hillsborough County Public Schools, Northside Independent School District), and state procurement offices. Hillsborough County Public Schools appears as a repeat buyer across multiple recent opportunities, including procurements for student assessment platforms, integrated library systems, ChildPlus Head Start software, Curriculum Associates ELLevation language learner tracking, Nutrislice meal management, and Title I budgeting tools. Most activity is concentrated in Florida (Valencia College RFI for ITSM/CSM platform with responses due August 26, 2025; Hillsborough County sole-source notices for ChildPlus dated August 29, 2025 and July 27, 2026; Collier County RFI for Handtevy EMS dosing software with protest deadline September 24, 2026; Broward County RFI on WebEOC with responses due September 21, 2026) and Texas (Employees Retirement System of Texas RFP 26-15697-001 for IRS Form 1099-R transmission services, proposals due October 20, 2026; Northside Independent School District K-12 assessment RFI with responses due October 29, 2026; City of Tucson AI chatbot platform RFP with proposals due July 13, 2026). Geographic spread also includes California (Orange County social media management and analytics RFP closing November 5, 2025; City of Palo Alto permitting and land management RFP 195677 closing November 11, 2025), Georgia (Gwinnett County E911 community engagement RFP 31-26 with proposals due October 5, 2026; City of Atlanta color video pipeline inspection and water/sewer cleaning equipment IFB; City of Augusta utilities billing CIS RFP 26-275 with proposals due August 26, 2026), Oregon (Department of Administrative Services Secure Services Edge RFP S-10700-00017534 with proposals due October 30, 2026), Connecticut (City of New Haven FOIA management software RFP 2027RFPCNH391 with proposals due September 22, 2026), South Carolina (Greenville County tax and auditor software RFP with bids due October 16, 2026; Greenville County document management workflow RFP 25031 closing October 22, 2024), Virginia (City of Alexandria CAD/AVL system RFP 2009 with proposals due August 18, 2026), Wisconsin (Dane County ALPR system RFP 2026RFP054PR closing September 3, 2026), and Ohio (Thinkst Canary threat detection platform procurement closing September 3, 2026). Representative opportunities include Valencia College RFI 202605 for IT Service Management and Customer Service Management platform with detailed functional and non-functional requirements submission via VendorLink by August 26, 2025; Hillsborough County Public Schools Notice of Intent to Sole Source for ChildPlus Management Software (RFI 25450SSDDST, responses due August 29, 2025) covering data management for Head Start program including enrollment, attendance, family goal setting, and DRDP assessment tools; Greenville County RFP for tax and auditor software (responses due October 16, 2026) requiring nine functional categories spanning general IT, auditor functions, tax collection operations, real property services, and system integrations with Munis financials, GIS, and DMV; and City of Augusta utilities billing and CIS RFP 26-275 (proposals due August 26, 2026, with optional pre-proposal conference August 8) seeking cloud-based SaaS solution integrating with Itron Temetra AMI, Cityworks, and ArcGIS for approximately 75,000 customer accounts covering water, sewer, and stormwater services.