9803. 1 Athletic Marketing and Media Program
Closed State & local contract opportunity Posted
- Solicitation number
- BPM047566
- State
- Maryland
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC code
Opportunity details come from emma.maryland.gov. Updated .
About this opportunity
Montgomery County Public Schools (MCPS) is seeking proposals for a comprehensive athletic marketing and media program through Request for Proposal (RFP) 9803.1, which aims to secure a firm to manage marketing and media services for the district's interscholastic athletics department. The primary objectives include leveraging marketing opportunities to enhance programming for student-athletes, streamlining media platforms to promote MCPS Athletics' brand, generating additional revenue, and creating a transparent marketing infrastructure. Specific deliverables include developing comprehensive media strategies, implementing fundraising initiatives, and creating platforms that expand resources for athletic programs. The RFP requires potential vendors to demonstrate expertise in sports marketing, media management, and strategic program development for educational athletic departments. The procurement opportunity is posted with a release date of December 2, 2024, and proposals are due by January 3, 2025. Interested firms can access complete RFP documentation through the Montgomery County procurement website at http://procurement.montgomeryschoolsmd.org/home/Bid_Record/3112.
While specific set-aside designations are not explicitly detailed in the provided documentation, the RFP suggests a competitive procurement process open to qualified marketing and media firms with demonstrated experience in educational sports programming. The contract appears designed to replace an existing athletic marketing arrangement, though no incumbent vendor is specifically named. Potential respondents should anticipate a comprehensive evaluation process that likely includes assessments of technical capabilities, proposed marketing strategies, revenue generation potential, and overall value to the MCPS Athletics program. Although precise budget ranges are not specified, the scope suggests a significant multi-year contract focused on creating sustainable revenue streams and enhanced promotional opportunities for Montgomery County's interscholastic athletic programs. Vendors should be prepared to present innovative approaches to marketing, media engagement, and fundraising that directly benefit student-athletes and the broader athletic ecosystem.
Opportunity text
The purpose of this Request For Proposal (RFP) is to secure a firm to manage the marketing and media for the Montgomery County Public Schools (MCPS or The District) interscholastic athletics program, as outlined in the Scope of Services (3.0). The firm will work directly with the central Department of Athletics to manage all aspects of the implementation of this program. The overarching goals of this program are to:
- Leverage and organize marketing opportunities to create and provide additional opportunities and programming for student-athletes, coaches, and the interscholastic athletics program
- Streamline and utilize media platforms to promote the brand of MCPS Athletics
- Fundraise and increase revenue to MCPS Athletics, which will directly serve student-athletes and the program
- Provide a comprehensive and transparent marketing and media platform that will enhance the resources available to MCPS Athletics
RFP Documents can be found at the following link: http://procurement.montgomeryschoolsmd.org/home/Bid_Record/3112
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