Sheffield Company, LLC
Southern Pines, NC Doing business as The Brief Lab
- UEI
- HXDMF79DSLG6
- CAGE
- 69KV6
- Primary NAICS
- 611430 Professional and Management Development Training
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
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- 611430 Professional and Management Development Training Primary
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541990 All Other Professional, Scientific, and Technical Services
- 561499 All Other Business Support Services
- 611699 All Other Miscellaneous Schools and Instruction
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- Corporate family
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Sheffield Company, LLC
HXDMF79DSLG6
- Sheffield Company, LLC QEHFUJL4NVF3
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Sheffield Company, LLC
HXDMF79DSLG6
- SAM.gov registration date
- Physical address
- 1930 N Poplar St #19, Southern Pines, NC 28387, USA
- Website
- thebrieflab.com
- Founded
- 2013
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
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- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 82 Educational Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| 2, 2-day brief essentials course for up to 32 attendees. | Drug Enforcement Administration | $28,750 | |
| Brief essentials | US Special Operations Command | $29,141 | |
| Training | Naval Sea Systems Command | $28,750 | |
| 10TH special forces group brief lab training | MICC Fort Carson | $47,500 | |
| Brief lab 25-26 FEB 2026 | US Special Operations Command | $29,141 |
About Sheffield Company, LLC
Sheffield Company, LLC, doing business as The Brief Lab, delivers strategic communications training and briefing facilitation services to defense agencies as a prime contractor (96% of recent awards) and as a subcontractor on defense training programs, competing predominantly full-and-open without set-aside designation on most prime delivery orders. The company is a small-business limited liability company based in Southern Pines, North Carolina, self-certified as a small disadvantaged business, with primary NAICS classification in Professional and Management Development Training (61 of 69 recent awards). Sheffield operates two single-award indefinite delivery contracts with the U.S. Special Operations Command and the U.S. Marine Corps, both set aside for small businesses, which anchor the majority of its federal work.
USSOCOM dominates Sheffield's customer concentration dramatically. The top five agencies account for 88% of recent awards by count and 96% by combined potential value, with USSOCOM alone representing 43 awards and $4.7 million in combined potential value — roughly 71% of the company's entire $6.6 million award portfolio. The Department of the Army follows distantly with 10 awards ($270 thousand), the U.S. Marine Corps with 4 awards ($524 thousand), Naval Sea Systems Command with 2 awards ($135 thousand), and the Army Special Operations Command with 2 awards ($15 thousand). The rankings align closely; USSOCOM anchors both volume and dollars. Two notable vehicles carry most delivery order activity: the USSOCOM single-award IDC (H9224019D0030, 26 task orders, $1.6 million) and the Marine Corps single-award IDC (H9225723D0004, 14 task orders, $432 thousand), both set aside for small businesses and running through March 2026. Sheffield also carries a GSA Federal Acquisition Service award ($800 thousand, single award), likely a schedule position, and appears on the Alliant II GWAC.
Recent capability work exemplifies the company's footprint: a $120 thousand Naval Sea Systems Command purchase order for training services (awarded April 9, 2026, completion January 15, 2029), a $47.5 thousand Army purchase order for 10th Special Forces Group brief lab training at Colorado Springs (April 8, 2026, completion April 10, 2026), a $29.1 thousand Marine Corps delivery order for briefing lab training at Camp Lejeune under the small-business IDC (February 25, 2026, completion February 26, 2026), and a $28.75 thousand Marine Corps delivery order for strategic communications training at Camp Lejeune (January 26, 2026, completion January 27, 2026). Pricing is consistently firm fixed price across individual delivery orders, ranging from $9.5 thousand to $127.5 thousand. The underlying Marine Corps IDC, valued at approximately $420.955 thousand with performance through March 2026, funds rapid acquisition of brief meeting facilitation, introductory briefing courses (BRIEF 101, BRIEF 102), and strategic communications instruction.
Activity peaked in 2023 (18 awards) and has since declined — 6 awards in 2024, 7 in 2025, and 4 so far in 2026 — suggesting contraction or a shift in ordering patterns. The combined potential value obligated across all awards stands at $3 million (45% of the $6.6 million combined potential value), indicating a gap between ceiling and actual spend. Both USSOCOM and Marine Corps IDCs expire in March 2026, representing a recompete cliff for Sheffield on its largest contracts. As a subcontractor, Sheffield delivers organizational training and strategic communications facilitation to Booz Allen Hamilton on EDITS (Engineering Development Integration and Technology-based Solutions) and EMAPS 2 programs, and to ManTech TSG-2 Joint Venture on the Special Operations Advanced Skill Research (SOAR) program at the Army's John F Kennedy Special Warfare Center. All three sub-awards are recent (January 2024 through November 2025) and carry the company's core value proposition of clarity-focused communication training for defense personnel. Sheffield's capability portfolio centers on briefing techniques, message development, crisis response facilitation, and operational communication skills for special operations and conventional military audiences, with no stated commercial or civilian agency work.
Contract vehicles
Quick answers
What is Sheffield Company, LLC's UEI?
Sheffield Company, LLC's Unique Entity ID (UEI) in SAM.gov is HXDMF79DSLG6.
What is Sheffield Company, LLC's CAGE code?
Sheffield Company, LLC's CAGE code is 69KV6.
What is Sheffield Company, LLC's primary NAICS code?
Sheffield Company, LLC's primary NAICS code is 611430 (Professional and Management Development Training).
Where is Sheffield Company, LLC located?
Sheffield Company, LLC's physical address in SAM.gov is 1930 N Poplar St #19, Southern Pines, NC 28387, USA.
Is Sheffield Company, LLC registered in SAM.gov?
Yes. Sheffield Company, LLC's SAM.gov registration is active through August 25, 2027.
Which contract vehicles does Sheffield Company, LLC hold?
Sheffield Company, LLC holds a place on 2 federal contract vehicles, including MAS and PSS.
What is Sheffield Company, LLC's most recent federal award?
Sheffield Company, LLC's most recent federal contract award is 2, 2-day brief essentials course for up to 32 attendees (15DDHQ26C00000017), from Drug Enforcement Administration, on August 11, 2026.
On GovTribe
See Sheffield Company, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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