Sheffield Company, LLC
Southern Pines, NC Doing business as The Brief Lab
- UEI
- HXDMF79DSLG6
- CAGE
- 69KV6
- Primary NAICS
- 611430 Professional and Management Development Training
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
-
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541990 All Other Professional, Scientific, and Technical Services
- 561499 All Other Business Support Services
- 611699 All Other Miscellaneous Schools and Instruction
- 611710 Educational Support Services
- Corporate family
-
-
- Sheffield Company, LLC QEHFUJL4NVF3
-
- SAM.gov registration date
- Physical address
- 1930 N Poplar St #19, Southern Pines, NC 28387, USA
- Website
- thebrieflab.com
- Founded
- 2013
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 82 Educational Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $341,564 |
| FY2025 | $98,049 |
| FY2024 | $552,345 |
| FY2023 | $551,613 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Navy | $189,064 | |
| 2 | Department of the Army | $95,000 | |
| 3 | Department of Justice | $28,750 | |
| 4 | Air Force | $28,750 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Booz Allen Hamilton Inc. | 47QFCA23F0014 | $57,550 | |
| Booz Allen Hamilton Inc. | 47QFCA22F0019 | $54,999 | |
| Mantech Tsg-2 Joint Venture | FA807522F0055 | $30,000 |
Similar vendors
About the company
Sheffield Company, LLC, operating under the business name The Brief Lab, is a small disadvantaged business (self-certified) providing strategic communications training and briefing facilitation services to defense agencies as a prime contractor on 96% of its recent awards. The firm, headquartered in Southern Pines, North Carolina, and operating as a for-profit limited liability company, competes predominantly in full-and-open federal procurements, with Total Small Business set-asides characterizing roughly one-third of recent delivery orders.
The Brief Lab's capability portfolio centers on in-person and virtual strategic communications training delivered through standardized and custom course formats including BRIEF 101 (Introduction to Briefing), BRIEF 102, Brief Essentials, strategic communications seminars, and leadership communication facilitation. Representative prime work includes a $437,115 single-award indefinite-delivery contract from the U.S. Marine Corps (awarded March 2023, performance through September 2026) for strategic communications course support at Camp Lejeune, North Carolina; a $420,955 single-award IDC from United States Special Operations Command for communications training and brief meeting facilitation (awarded March 2023, performance through March 2026); and a $249,000 Blanket Purchase Agreement from Air Combat Command for Air Force Global Strike Command brief essentials and belt course training (awarded July 2026, ceiling through July 2031). Delivery orders under these vehicles range from $15,000 to $127,495 and typically execute within one to three days, suggesting rapid-deployment training modules rather than extended curriculum development.
Customer concentration reflects a specialized defense training focus. USSOCOM dominates with 43 awards carrying $4.7 million combined potential value — accounting for 66% of all awards and 66% of total potential value across the vendor's portfolio. The Department of the Army ranks second with 10 awards worth $270 thousand; the U.S. Marine Corps places third with 6 awards worth $582 thousand. The top five customer agencies account for 84% of recent awards by count and 93% of combined potential value. Unlike many federal training vendors, The Brief Lab shows no GSA Schedule or GWAC presence; the two named parent vehicles — IDC H9224019D0030 (26 task orders, $1.6 million combined value) and IDC H9225723D0004 (17 task orders, $548 thousand combined value) — are agency-specific indefinite-delivery contracts, not government-wide acquisition tools. One delivery order sits on a GSA Multiple Award Schedule ($25 thousand).
Activity peaked in 2023 with 18 awards, then declined to 6 awards in 2024 before recovering to 7 in 2025 and 10 in 2026. Recent awards trend toward smaller individual delivery orders (averaging $30,000 to $57,500) and shorter performance periods (one- to three-day training events), consistent with on-demand training delivery. Only one award faces ultimate completion inside the next twenty-four months (combined potential value $29 thousand), indicating minimal near-term recompete exposure, though the $437,115 Marine Corps IDC and $420,955 USSOCOM IDC both expire September 2026 and March 2026 respectively — representing potential recompete activity in the latter half of 2026.
In its subcontractor role, The Brief Lab delivers organizational training in clarity of thought and communication to Booz Allen Hamilton on EDITS (Engineering Development Integration and Technology-Based Solutions) and EMAPS 2 programs. The vendor also subcontracts to ManTech on U.S. Army professional and management training for the 6th Battalion, 2nd Special Warfare Training Group.
The Brief Lab's posture across the prime footprint is full-and-open competition paired with selective Total Small Business set-aside participation. The vendor does not hold seats on GWACs, agency-wide IDIQs, or GSA Schedules at scale; its customer base is anchored by single-award or sole-source agency IDCs, particularly with USSOCOM and the Marine Corps. This model yields deep, repeat customer relationships but limits pipeline breadth outside defense special operations and Army training communities.
Quick answers
Is Sheffield Company, LLC registered in SAM.gov?
Yes. Sheffield Company, LLC's SAM.gov registration is active through August 25, 2027.
Which contract vehicles does Sheffield Company, LLC hold?
Sheffield Company, LLC holds a place on 2 federal contract vehicles, including MAS and PSS.
How much has Sheffield Company, LLC received in federal contracts?
Federal contracts obligated $98,049 to Sheffield Company, LLC in fiscal year 2025 and $1,543,571 in fiscal years 2023 through 2027.
What is Sheffield Company, LLC's most recent federal award?
Sheffield Company, LLC's most recent federal contract award is 2, 2-day brief essentials course for up to 32 attendees (15DDHQ26C00000017), from Drug Enforcement Administration, on August 11, 2026.
On GovTribe
See Sheffield Company, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors