Pierce Sales Company, Inc.
Orlando, FL Doing business as Restaurant Equipment World
- UEI
- J4C7WLXMLYP5
- CAGE
- 1MDS7
- Primary NAICS
- 423440 Other Commercial Equipment Merchant Wholesalers
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 311423 Dried and Dehydrated Food Manufacturing
- 311920 Coffee and Tea Manufacturing
- 312112 Bottled Water Manufacturing
- 313210 Broadwoven Fabric Mills
- 314120 Curtain and Linen Mills
- 321999 All Other Miscellaneous Wood Product Manufacturing
- 325611 Soap and Other Detergent Manufacturing
- 325612 Polish and Other Sanitation Good Manufacturing
Show all 25
- 325620 Toilet Preparation Manufacturing
- 326111 Plastics Bag and Pouch Manufacturing
- 326199 All Other Plastics Product Manufacturing
- 327110 Pottery, Ceramics, and Plumbing Fixture Manufacturing
- 327212 Other Pressed and Blown Glass and Glassware Manufacturing
- 332215 Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing
- 333241 Food Product Machinery Manufacturing
- 333310 Commercial and Service Industry Machinery Manufacturing
- 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing
- 334512 Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use
- 335210 Small Electrical Appliance Manufacturing
- 335220 Major Household Appliance Manufacturing
- 336999 All Other Transportation Equipment Manufacturing
- 339994 Broom, Brush, and Mop Manufacturing
- 423740 Refrigeration Equipment and Supplies Merchant Wholesalers
- 423850 Service Establishment Equipment and Supplies Merchant Wholesalers
- 722310 Food Service Contractors
- SAM.gov registration date
- Physical address
- 2413 N Forsyth Rd, Orlando, FL 32807, USA
- Website
- rewonline.com
- Founded
- 1976
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Retailing
- Distributors
- SIC code
- 50 Wholesale Trade – Durable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $494,211 |
| FY2025 | $586,490 |
| FY2024 | $1,342,654 |
| FY2023 | $1,455,945 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Defense Logistics Agency | $336,123 | |
| 2 | Department of Justice | $131,798 | |
| 3 | Department of Veterans Affairs | $25,568 | |
| 4 | General Services Administration | $1,397 |
Contract vehicles
Expired vehicles (1)
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| FY26 culinary arts program equipment | Federal Correctional Institution Miami (BOP) | $131,798 | |
| Cooker, steam | Subsistence (DLA) | $39,053 | |
| Adaptor bar 20.9 in l 1 in w adaptor bar | Federal Acquisition Service | $105 | |
| Vulcan VG40 tilt skillet | Veterans Integrated Service Network 20 (VHA) | $25,568 | |
| WR-CT-5 cup dispensers countertop | Federal Acquisition Service | $1,292 |
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Fluor Intercontinental, Inc. | W52P1J19F0403 | $41,050 | |
| Fluor Intercontinental, Inc. | W52P1J19F0403 | $82,253 | |
| Fluor Intercontinental, Inc. | W52P1J19F0403 | $35,906 | |
| Fluor Intercontinental, Inc. | W52P1J19F0403 | $49,505 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| GSA GOV Sales Division | Mobile, AL | 333241 Food Product Machinery Manufacturing |
| Bresco | Birmingham, AL | 423440 Other Commercial Equipment Merchant Wholesalers |
| IFE Marketing | Encinitas, CA | 333310 Commercial and Service Industry Machinery Manufacturing |
| Dietary Equipment Incorporated | Columbia, SC | 333241 Food Product Machinery Manufacturing |
| Curtis Equipment Inc. | Washington, DC | 722310 Food Service Contractors |
About the company
Pierce Sales Company, Inc., operating as Restaurant Equipment World, supplies commercial foodservice equipment and dining furniture to federal agencies as a prime contractor (99% of recent awards) under the GSA Multiple Award Schedule and various Defense Logistics Agency vehicles. The company is a veteran-owned small business incorporated as a Subchapter S corporation, headquartered in Orlando, Florida, and registered in SAM since August 2001. Pierce Sales competes predominantly under full-and-open categories, though it qualifies for and regularly wins small business set-asides (approximately 40% of recent awards carry "Total Small Business" designations).
The vendor's capability portfolio centers on commercial kitchen and dining facility equipment. Concrete recent work includes a $131,798.42 delivery order from the Federal Correctional Institution Miami (September 2026) for FY26 culinary arts program equipment under GSA MAS; a $267,538.04 purchase order from Defense Logistics Agency Troop Support Subsistence (November 2025) for 22 commercial baking and roasting ovens to Fort Indianapolis; a $476,542.31 purchase order from Air Force Special Operations Command (September 2024) for equipment delivery and installation at Cannon Air Force Base dining facilities; and a $219,805.20 delivery order from Air Mobility Command (August 2024) for DFAC equipment recapitalization under GSA MAS. The vendor also delivers specialized components — solenoids, capacitor assemblies, valves, heating elements, and electronic switches — to Defense Logistics Agency Land and Maritime under standing purchase authority. Equipment ranges from ovens and dishwashing machines to refrigeration systems, steam kettles, serving counters, tray carts, and small wares such as pans, utensils, and food covers.
Customer concentration is moderate and distributed across federal foodservice operators. The top five customers by award count (53% of all awards) are Defense Logistics Agency Troop Support Subsistence (72 awards, $1.3 million combined potential value), GSA Federal Acquisition Service (54 awards, $4.7 million), Defense Commissary Agency (54 awards, $176 thousand), Defense Logistics Agency Land and Maritime (27 awards, $67 thousand), and the Department of Homeland Security Transportation Security Administration (19 awards, $2.7 million). By dollar value (67% of combined potential), GSA FAS leads with $4.7 million across 54 awards, followed by TSA at $2.7 million, DLA Troop Support Subsistence at $1.3 million, Army Materiel Command Sustainment Command at $1.3 million, and Air Education and Training Command at $620 thousand. The vendor's footprint spans 90 customer agencies, indicating wide distribution rather than single-customer dependency.
The GSA Multiple Award Schedule is the vendor's dominant vehicle, anchoring 258 task orders valued at $6.9 million combined potential value. Secondary vehicles include the Food Service, Hospitality, Cleaning, Equipment and Supplies, Chemicals and Services contract (16 task orders, $447 thousand), the Logistics Civil Augmentation Program V (4 task orders), and the Federal Supply Schedule GS07F019BA (3 task orders, $40 thousand). Most recent awards are delivery orders or purchase orders, not new IDV positions.
Activity has contracted sharply: 123 awards in 2023, dropping to 39 in 2024, 23 in 2025, and only 4 in 2026 (through mid-September). This decline suggests either tightening customer procurement cycles or loss of task order share to competitors. Only one award reaches completion within the next twenty-four months and faces recompete, representing a modest recompete exposure at $132 thousand — minimal cliff risk relative to the vendor's recent volume.
Pierce Sales subcontracts to Fluor Intercontinental on Logistics Civil Augmentation Program V work, delivering DFAC materials and food service operations support to AFRICOM and related overseas contingency operations (sub-awards dated June 2025, September 2024, and March 2024). The vendor's NAICS and PSC footprint is heavily weighted toward commercial kitchen equipment manufacturing and distribution: the top NAICS codes are All Other Plastics Product Manufacturing (260 awards — likely small wares and covers), Food Product Machinery Manufacturing (72 awards), and Other Commercial Equipment Merchant Wholesalers (10 awards); top PSCs are Kitchen Equipment and Appliances (129 awards), Food Cooking, Baking, and Serving Equipment (96 awards), and Miscellaneous Furniture and Fixtures (71 awards). The vendor positions itself as a single-source supplier for federal dining facility outfitting, competing on availability, GSA schedule pricing, and ability to deliver equipment rapidly to military installations, Federal Correctional Institutions, and veteran health facilities.
SBA capabilities narrative
We are a VOSB, experts in food service equipment, export to over 100 countries including military zones, we accept credit cards, and have easy, fast ordering for over 26,000 items online at www.REWonline.com.
Quick answers
Is Pierce Sales Company, Inc. registered in SAM.gov?
Yes. Pierce Sales Company, Inc.'s SAM.gov registration is active through April 8, 2027.
Which contract vehicles does Pierce Sales Company, Inc. hold?
Pierce Sales Company, Inc. holds a place on 2 federal contract vehicles, including MAS.
How much has Pierce Sales Company, Inc. received in federal contracts?
Federal contracts obligated $586,490 to Pierce Sales Company, Inc. in fiscal year 2025 and $3,879,300 in fiscal years 2023 through 2027.
How does Pierce Sales Company, Inc. rank among federal contractors?
Pierce Sales Company, Inc. ranked #16 in NAICS 33522, #21 in NAICS 3352 and #26 in PSC 3605 in FY2025.
What is Pierce Sales Company, Inc.'s most recent federal award?
Pierce Sales Company, Inc.'s most recent federal contract award is FY26 culinary arts program equipment (15B30926F00000126), from Federal Correctional Institution Miami (BOP), on September 18, 2026.
On GovTribe
See Pierce Sales Company, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors