Pierce Sales Company, Inc.
Orlando, FL Doing business as Restaurant Equipment World
- UEI
- J4C7WLXMLYP5
- CAGE
- 1MDS7
- Primary NAICS
- 423440 Other Commercial Equipment Merchant Wholesalers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 423440 Other Commercial Equipment Merchant Wholesalers Primary
- 311423 Dried and Dehydrated Food Manufacturing
- 311920 Coffee and Tea Manufacturing
- 312112 Bottled Water Manufacturing
- 313210 Broadwoven Fabric Mills
- 314120 Curtain and Linen Mills
- 321999 All Other Miscellaneous Wood Product Manufacturing
- 325611 Soap and Other Detergent Manufacturing
Show all
- 325612 Polish and Other Sanitation Good Manufacturing
- 325620 Toilet Preparation Manufacturing
- 326111 Plastics Bag and Pouch Manufacturing
- 326199 All Other Plastics Product Manufacturing
- 327110 Pottery, Ceramics, and Plumbing Fixture Manufacturing
- 327212 Other Pressed and Blown Glass and Glassware Manufacturing
- 332215 Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing
- 333241 Food Product Machinery Manufacturing
- 333310 Commercial and Service Industry Machinery Manufacturing
- 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing
- 334512 Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use
- 335210 Small Electrical Appliance Manufacturing
- 335220 Major Household Appliance Manufacturing
- 336999 All Other Transportation Equipment Manufacturing
- 339994 Broom, Brush, and Mop Manufacturing
- 423740 Refrigeration Equipment and Supplies Merchant Wholesalers
- 423850 Service Establishment Equipment and Supplies Merchant Wholesalers
- 722310 Food Service Contractors
- SAM.gov registration date
- Physical address
- 2413 N Forsyth Rd, Orlando, FL 32807, USA
- Website
- rewonline.com
- Founded
- 1976
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Retailing
- Distributors
- SIC code
- 50 Wholesale Trade – Durable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| FY26 culinary arts program equipment | Federal Correctional Institution Miami | $131,798 | |
| 8512128415 ! Cooker,steam | Subsistence | $39,053 | |
| Adaptor bar 20.9 in l 1 in w adaptor bar | Federal Acquisition Service | $105 | |
| Vulcan VG40 tilt skillet | Veterans Integrated Service Network 20 | $25,568 | |
| WR-CT-5 cup dispensers countertop | Federal Acquisition Service | $1,292 |
About Pierce Sales Company, Inc.
Pierce Sales Company, Inc., operating as Restaurant Equipment World, is a veteran-owned small business that supplies commercial foodservice equipment and supplies to federal agencies as a prime contractor (99% of recent awards), with the majority of work flowing through the General Services Administration Multiple Award Schedule. Headquartered in Orlando, Florida, the company is organized as a for-profit Subchapter S corporation and competes predominantly in the full-and-open market without leveraging set-aside categories — though awards designated as total small business set-asides or veteran-owned small business set-asides recur across roughly one-third of the recent prime footprint.
Restaurant Equipment World's capability portfolio centers on commercial foodservice equipment: ovens (combi, convection, electric, gas, baking, and roasting), dishwashing machines, refrigeration systems, steam kettles, griddles, warming equipment, food transporters, tray carts, beverage carts, display cases, and dining furniture. The vendor also supplies components and miscellaneous subsistence items to Defense Logistics Agency entities. Recent representative awards include a $476,542.31 delivery order from Air Force Special Operations Command for equipment recap at Cannon Air Force Base (Sep 2024), a $267,538.04 purchase order from Defense Logistics Agency Troop Support for 22 baking and roasting ovens to Fort Indianapolis (Nov 2025), and a $219,805.20 delivery order from Air Mobility Command for DFAC equipment recapitalization (Aug 2024). The vendor also holds recurring delivery orders from the General Services Administration Federal Acquisition Service for miscellaneous foodservice components and cookware.
Customer concentration is moderate. The top five funding agencies account for 53% of recent awards, led by Defense Logistics Agency Troop Support Subsistence (71 awards, $1.3 million combined potential value) and General Services Administration Federal Acquisition Service (54 awards, $4.7 million combined potential value). By dollar value, GSA FAS dominates at $4.7 million, followed by Department of Homeland Security Transportation Security Administration at $2.7 million and Department of the Army Materiel Command Sustainment Command at $1.3 million. DLA Troop Support Subsistence places many high-frequency small orders, while the Transportation Security Administration anchors two major awards for stainless steel tables ($108,405.78 and prior work under an indefinite-delivery contract).
The General Services Administration Multiple Award Schedule is the dominant vehicle, carrying 256 task orders worth $6.7 million in combined potential value. A secondary Food Service, Hospitality, Cleaning, Equipment and Supplies vehicle hosts 16 task orders ($447 thousand), and the Logistics Civil Augmentation Program V carries four sub-awards. The vendor's award NAICS profile clusters heavily around All Other Plastics Product Manufacturing (258 awards, likely minor components and supplies) and Food Product Machinery Manufacturing (71 awards, reflecting core oven and kitchen-equipment work).
Activity rose sharply from 33 awards in 2022 to a peak of 123 in 2023, then declined to 39 in 2024 and 22 in 2025, with only two awards recorded in 2026 to date. This steep deceleration signals either a transition in the vendor's customer base, a shift to larger-dollar single orders, or potential recompete pressure. The combined potential value across all 423 awards sits at $15.4 million, with $7.6 million obligated (49% realization rate), indicating a substantial pipeline of unfunded order authority.
In its subcontractor role, Pierce Sales Company supplies foodservice equipment and DFAC consumables to Fluor Intercontinental on Logistics Civil Augmentation Program V task orders supporting operations in East Africa (AFRICOM, CJTFHOA, and Flintlock exercises) — four awards issued between March 2024 and June 2025.
Restaurant Equipment World maintains a narrow customer and product focus: it is fundamentally a commercial kitchen-equipment wholesaler serving Department of Defense dining facilities and federal foodservice operations through the GSA Multiple Award Schedule. The vendor competes full-and-open but captures a meaningful share of small-business set-aside awards; it avoids 8(a), HUBZone, SDVOSB, or WOSB set-asides and does not appear to hold any dedicated enterprise contracts or GWACs beyond the GSA MAS.
Contract vehicles
SBA capabilities narrative
We are a VOSB, experts in food service equipment, export to over 100 countries including military zones, we accept credit cards, and have easy, fast ordering for over 26,000 items online at www.REWonline.com.
Quick answers
What is Pierce Sales Company, Inc.'s UEI?
Pierce Sales Company, Inc.'s Unique Entity ID (UEI) in SAM.gov is J4C7WLXMLYP5.
What is Pierce Sales Company, Inc.'s CAGE code?
Pierce Sales Company, Inc.'s CAGE code is 1MDS7.
What is Pierce Sales Company, Inc.'s primary NAICS code?
Pierce Sales Company, Inc.'s primary NAICS code is 423440 (Other Commercial Equipment Merchant Wholesalers).
Where is Pierce Sales Company, Inc. located?
Pierce Sales Company, Inc.'s physical address in SAM.gov is 2413 N Forsyth Rd, Orlando, FL 32807, USA.
Is Pierce Sales Company, Inc. registered in SAM.gov?
Yes. Pierce Sales Company, Inc.'s SAM.gov registration is active through April 8, 2027.
Which contract vehicles does Pierce Sales Company, Inc. hold?
Pierce Sales Company, Inc. holds a place on 2 federal contract vehicles, including MAS.
What is Pierce Sales Company, Inc.'s most recent federal award?
Pierce Sales Company, Inc.'s most recent federal contract award is FY26 culinary arts program equipment (15B30926F00000126), from Federal Correctional Institution Miami, on September 18, 2026.
On GovTribe
See Pierce Sales Company, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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