The purpose of this modification is to incorporate specific supplier terms
Active Purchase Order Awarded Last action
- Contract number
- 1232SA26P0351
- Awardee
-
Nielsen Consumer LLC UEI VB6DSM6SGXJ5
- Awarding agency
-
Central Program Planning Coordination and Support
Agricultural Research Service, Department of Agriculture
- Obligated
- $0
Award facts
- Opportunity
-
- Retail Food Store Location and Characteristics Data Pre-Solicitation · 1232SA26Q0414 · Posted Apr 7, 2026
- Contract value 0% obligated
-
- $396,187.00 Current, with exercised options
- $2,103,411.00 Potential, with all options
- Completion date 6% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R702 Support- Management: Data Collection
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 4 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Chicago, IL 60606, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 |
About this award
The Department of Agriculture Agricultural Research Service awarded a purchase order to Nielsen Consumer LLC (doing business as Nielseniq) on June 30, 2026, with a ceiling value of $2,103,411 for retail food store location and characteristics data. The order is firm fixed price with no set-aside. Performance occurs in Chicago, Illinois, with an ultimate completion date of June 29, 2031. The procurement stems from a pre-solicitation notice issued April 7, 2026, under NAICS 541910 (Marketing Research and Public Opinion Polling) and PSC R702 (Support-Management: Data Collection), seeking sources capable of providing comprehensive retail food store operational data and analysis.
Quick answers
Who was awarded contract 1232SA26P0351?
1232SA26P0351 was awarded to Nielsen Consumer LLC by Central Program Planning Coordination and Support (Agricultural Research Service) on June 30, 2026.
How much is contract 1232SA26P0351 worth?
The government has obligated $0 on 1232SA26P0351. Its current value, with exercised options, is $396,187. Its potential value, with all options, is $2,103,411.
Was contract 1232SA26P0351 competed?
The extent of competition for 1232SA26P0351 was competed under sap. The government received 4 offers.
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